Music Trade Review
Issue: 1928 Vol. 87 N. 5 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
The Music Trade Review
REVIEW
Out August 11
Monthly
Magazine Issue
of
AUGUST 4, 1928
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B.
BRITTAIN WILSON,
CARLETOII CHACE, Business Manager
REVIEW
Haphazard Canvassing vs.
Outside Merchandising
E. H. Vogel, Sales Promotion Manager of the Kohler
Industries, New York, describes canvassing methods
that make sales as opposed to hit-or-miss canvassing
methods that miss out because intelligence and plan-
ning are not behind them. If your business in upright
pianos is not good, this article will tell you how to
make it good.
More Man Power to Make
Piano Sales Is Required
We hear a lot about there not being enough retail
piano salesmen. Here is a firm that tested this theory
and which found that those who held it were on the
right path. The San Antonio Music Co. made more
sales at no greater relative expense when it increased
its sales force.
Brin&infe the Prospective Piano
Buyer Into the Warerooms
The warerooms recital has always been a good means
of creating sales. Two examples of this work are
described in this article and both of them have been
successful.
The AC Radio Brings
The Radio Trade-In
You have the trade-in problem in your radio depart-
ment, especially since the advent of the AC Set. Here
is an article that tells how the leading music merchants
of Chicago are overcoming this difficulty.
The Girl Behind the Counter
Makes the Record Sales
The success of every talking machine record depart-
ment depends on the sales personnel. One of the girls
who make record success in selling records tells how
she does it.
Band Instrument Store and
Band Instrument School
A Milwaukee band instrument dealer who conducts
both of these simultaneously describes how their
proper co-ordination produces volume sales in these
instruments.
IN ADDITION
More merchandising articles on musical merchandise, and
the monthly technical department, an exclusive feature with
The Review.
Out August 11
Editor
W. H. MCCLEARY, Managing
RAY B i n , Associate Editor
F. L. AVERY, Circulation
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 87
I
Editor
Manager
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable:
Elbill New York
August 4, 1928
No. 5
Death of Charles A, Haddorff
N the death last week of Charles A. Haddorff, vice-president
of the Haddorff Piano Co., the trade has lost another piano
maker of the old school, one of the type who not only grew
up with the business from boyhood, but was a constant student of
piano building to the end of incorporating in his instruments con-
stant tonal and structural improvement.
Mr. Haddorff first learned piano building in Sweden and then
took what might be called a post-graduate course in the technical
details of piano construction in Germany. He came to the United
States in 1893, worked with various piano companies in the East
and West for a period of nine years and then established the Had-
dorff Piano Co., the products of which company have consistently
emphasized his skill in all branches of piano construction, and par-
ticularly in the matter of tone development and scale design.
It is men of the type of Mr. Haddorff who have made the
American piano what it is, for they have consistently labored to
keep it in the forefront of instruments of that class. His work
was marked by a sincerity of purpose and a thorough understand-
ing of piano construction in all its phases. There was in it none
of that hit-or-miss tendency, that lack of scientific understanding
which has at times proven so detrimental to the progress of the
industry. He was a piano maker, which meant that he understood
his business with a thoroughness that might well be emulated.
R
Where the Sales Are Made
OBERT N. WATKIN, secretary of the Will A.
Watkin Co. and a past-president of the National
Association of Music Merchants, is of the opinion
that any efforts put forth by music merchants generally to
encourage the holding of musical evenings in the homes of the
country and the organization of groups of young people to sponsor
and take part in such evenings would be well rewarded in the mat-
ter of increased interest in musical instrument buying. These
evenings should not be devoted to listening to radio or phonograph
music, which of course has its definite place as an entertaining
factor, but should be given over to personal playing by the mem-
bers of families and their friends.
It is a thought that is well worth considering in connection
with the promotional work that is being carried in the interest of
the piano and other musical instruments. The encouragement of
self-expression and personal performance is calculated to create
a real desire for musical instrument ownership. The results are
logical and tangible, for they tend to promote music in the home
8
The Music Trade Review
REVIEW
Out August 11
Monthly
Magazine Issue
of
AUGUST 4, 1928
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B.
BRITTAIN WILSON,
CARLETOII CHACE, Business Manager
REVIEW
Haphazard Canvassing vs.
Outside Merchandising
E. H. Vogel, Sales Promotion Manager of the Kohler
Industries, New York, describes canvassing methods
that make sales as opposed to hit-or-miss canvassing
methods that miss out because intelligence and plan-
ning are not behind them. If your business in upright
pianos is not good, this article will tell you how to
make it good.
More Man Power to Make
Piano Sales Is Required
We hear a lot about there not being enough retail
piano salesmen. Here is a firm that tested this theory
and which found that those who held it were on the
right path. The San Antonio Music Co. made more
sales at no greater relative expense when it increased
its sales force.
Brin&infe the Prospective Piano
Buyer Into the Warerooms
The warerooms recital has always been a good means
of creating sales. Two examples of this work are
described in this article and both of them have been
successful.
The AC Radio Brings
The Radio Trade-In
You have the trade-in problem in your radio depart-
ment, especially since the advent of the AC Set. Here
is an article that tells how the leading music merchants
of Chicago are overcoming this difficulty.
The Girl Behind the Counter
Makes the Record Sales
The success of every talking machine record depart-
ment depends on the sales personnel. One of the girls
who make record success in selling records tells how
she does it.
Band Instrument Store and
Band Instrument School
A Milwaukee band instrument dealer who conducts
both of these simultaneously describes how their
proper co-ordination produces volume sales in these
instruments.
IN ADDITION
More merchandising articles on musical merchandise, and
the monthly technical department, an exclusive feature with
The Review.
Out August 11
Editor
W. H. MCCLEARY, Managing
RAY B i n , Associate Editor
F. L. AVERY, Circulation
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 87
I
Editor
Manager
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable:
Elbill New York
August 4, 1928
No. 5
Death of Charles A, Haddorff
N the death last week of Charles A. Haddorff, vice-president
of the Haddorff Piano Co., the trade has lost another piano
maker of the old school, one of the type who not only grew
up with the business from boyhood, but was a constant student of
piano building to the end of incorporating in his instruments con-
stant tonal and structural improvement.
Mr. Haddorff first learned piano building in Sweden and then
took what might be called a post-graduate course in the technical
details of piano construction in Germany. He came to the United
States in 1893, worked with various piano companies in the East
and West for a period of nine years and then established the Had-
dorff Piano Co., the products of which company have consistently
emphasized his skill in all branches of piano construction, and par-
ticularly in the matter of tone development and scale design.
It is men of the type of Mr. Haddorff who have made the
American piano what it is, for they have consistently labored to
keep it in the forefront of instruments of that class. His work
was marked by a sincerity of purpose and a thorough understand-
ing of piano construction in all its phases. There was in it none
of that hit-or-miss tendency, that lack of scientific understanding
which has at times proven so detrimental to the progress of the
industry. He was a piano maker, which meant that he understood
his business with a thoroughness that might well be emulated.
R
Where the Sales Are Made
OBERT N. WATKIN, secretary of the Will A.
Watkin Co. and a past-president of the National
Association of Music Merchants, is of the opinion
that any efforts put forth by music merchants generally to
encourage the holding of musical evenings in the homes of the
country and the organization of groups of young people to sponsor
and take part in such evenings would be well rewarded in the mat-
ter of increased interest in musical instrument buying. These
evenings should not be devoted to listening to radio or phonograph
music, which of course has its definite place as an entertaining
factor, but should be given over to personal playing by the mem-
bers of families and their friends.
It is a thought that is well worth considering in connection
with the promotional work that is being carried in the interest of
the piano and other musical instruments. The encouragement of
self-expression and personal performance is calculated to create
a real desire for musical instrument ownership. The results are
logical and tangible, for they tend to promote music in the home
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