Music Trade Review

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The Music Trade Review
JULY 28, 1928
ture grands has been a great favorite with the
Cunningham merchants for the coming Fall
stocking. It is made in the natural brown
mahogany, satin finish and is especially appeal-
ing where a small-size grand is needed to har-
Devotes Entire Floor of Building in That City to Piano Group Instruction—Local monize with modern furnishings in similar
design. The Fall demands for Cunningham
Dealers Report Marked Increase in Sales of Pianos
instruments are chiefly in the small-sized
pianos, such as baby grands and the miniature
OS ANGELES, CAL., July 20.—The entire nificent exhibit of the Victor Talking Machine •uprights.
fourth floor of the Platt Music Co.'s mag- Co. was directly opposite the Authorium Or-
nificent building on Broadway has been set thophonic Model and was in complete charge
aside for Fun Method Piano Classes, and al- of Albert C. Winters, Western factory repre-
though they have been in operation but three sentative for this model.
Much interest is being shown by Federal
days a large registration has already been re-
radio dealers throughout southern California at Tells of Exploitation Being Placed Behind the
ceived.
Rutherford M. Perry has been placed in the new advertising and merchandising plans
Ampico in France by the House of Gaveau
charge of this new department and will devote which have been recently announced by K. F.
his entire time to this new method of promot- Reed, sales manager of the Federal Radio Corp.
Berthold Neuer, vice-president of William
ing interest in the piano. He is well qualified C. G. Walter, sales manager of Listenwalter & knabe & Co., New York, and manager of the
for this work, having been engaged in a similar Gough, Federal radio distributors, states that Knabe Fifth avenue warerooms, returned irom
capacity by Kohler & Chase in San Francisco many new Federal dealers will be announced a six weeks' trip to Europe on the "He de
and was well known in Pittsburgh with the in the near future. A new departure on the France" on Tuesday, July 17. He was accom-
house of Fredericks. F. W. Meyers, Jr., man- part of Listenwalter & Gough is the handling panied by Mrs. Neuer and they spent the
ager of the advertising department, reports that and distribution of Vocalion records, commenc- greater part of their time in Paris and also
over eighty registrations have been received ing July 25.
motored through various parts of France. In
The general meeting of the Radio Trades Paris Mr. Neuer spent considerable time with
in the last three days. The average age of
the registrants is thirty-eight, indicating that Association of Southern California took place Alexandre Tansman, Alexander Lambert and
the grown-ups are as interested in learning to at the Breakfast Club, as usual, on Thursday Alexander Brailowsky, eminent musicians, and
morning, July 12, and was attended by some also met Paul Schmidt, of Steinway & Sons,
play the piano as the children.
There has been a marked increase in the sale 150 members. A very good talk was given by New York, who was stopping at the same hotel.
of pianos throughout Los Angeles and vicinity R. B. Yale, president of Yale Radio Electric
Mr. Neuer expressed himself most enthusi-
during the last two or three weeks, according Co., on "Echoes From the Chicago Conven- astically over the exploitation being given the
to reports from the majority of houses. This tion," and he was followed by Naylor Rogers, Ampico by the Salle Gaveau in Paris, since
is attributed to the opportunity which was af- manager of Radio Broadcast Station KNX, the formal introduction to the Paris musical
forded the public to view the many beautiful newly elected director of the Association, who public of the Ampico in the Gaveau piano sev-
models of pianos displayed at the International ably placed the broadcasters' viewpoint to the eral months ago. He stated that plans are being
Pageant of. Music and Exposition where many members. A notable feature of this meeting formulated by the house of Gaveau for taking
direct sales were made and scores of prospec- was the splendid musical program put on by a new building; directly opposite the Salle
radio station KHJ and broadcast over KFWB, Gaveau which will fie utilized for Ampico
tive customers' names were tabulated.
Charles Dunham McRoy has been appointed in which a symphony orchestra of twenty-four showrooms in the near future. Mr. Neuer
director of harmonica bands in the Playground pieces and octet of splendid voices and two or learned of four important sales of Gaveau Am-
and Recreational Department in the City of three other performers appeared to the edifica- picos during his stay in Paris, one of the in-
Los Angeles and of the public schools and will tion and delight of the assembled guests.
struments being priced at 100,000 francs.
of course have harmonica bands in every dis-
Shortly before leaving Paris, Mr. Neuer had
trict.
the pleasure of being escorted through the new
The famous Chinese Theatre, owned by Sid
Salle Pleyel, located near the Arc de Triomph
Graumann, successful motion picture theatre
on the avenue Faubourg St. Honore. He was
manager, will install the Auditorium Ortho-
shoclded to learn of its complete destruction,
PHILADELPHIA, PA., July 23.—There has been an
phonic Victrola in the court immediately. The
which took place less than a week after he left
sale of this splendid instrument is a direct especially large demand for the Louis XV France. This beautiful concert hall was built
result of Mr. Graumann's attendance at the period model of the Cunningham piano, pro- about one year and was both an achievement
Pageant of Music and Exposition, where the duced here in the factory of the Cunningham in architectural design and an inspiration to
Auditorium Model was strongly featured and Piano Co., Fortieth street and Parkside, during musicians and music students. One of the in-
used as a part of the daily program. The mag- the current Summer. This model in the minia- teresting features of the hall was a series of
sixty practice rooms for students, which were
completely sound-proofed in every way.
Mr. and Mrs. Neuer attended a performance
of the sensational new German opera, "Johnny
Spielt Auf," which is scheduled for production
in America this Fall. He told also of an in-
teresting informal concert on the "He de
France" on the trip to Europe, in which
Reinald Werrenrath, American baritone; Ar-
thur Hackett, tenor; Nanette Guilford, soprano,
arid Mrs. Paul Longone, pianist, took part.
enables the dealer to give his customers tone
Platt Music Co., Los Angeles, CaL,
Opens Piano Class Instruction Work
L
Berthold Neuer Back
From European Trip
Cunningham Louis XV
Piano Is Selling Well
The
Holland Four Foot Upright
beauty, durability and a decorative article for the
home at a moderate price.
There are ten people who can pay for this hand-
some little Holland to one who can pay for a
grand of equal quality.
Dealers need good volume business.
Holland is the ideal medium.
This little
Holland Piano Manufacturing Co.
Headquarters: Metropolitan Bank Building, Minneapolis, Minn.
Factory and shipping point: Menomonie, Wis.
Henry Kleber, Jr., Dead
PITTSBURGH, PA., July 23.—Henry Kleber, Jr.,
a member of the well-known Kleber family,
for years engaged in the piano business here,
died at Asheville, N. C, on July 21, whence
he had gone from New York to regain his
health. He was stricken with pneumonia about
six months ago and did not regain his strength
as speedily as was hoped. The Kleber family
were associated with the music trade of Pitts-
burgh for nearly a century, the last place of
business being the Kleber Music Store, at 513
Wood street, which was closed permanently
in 1915. The business was first formed by
Henry Kleber, Sr., and later taken over by
Henry Kleber, Jr. He is survived by his widow
and a daughter, Mrs. Pauline Springs, of New
York. The funeral was held here to-day from
the home of his only sister, Mrs. Frank L.
Todd.