Music Trade Review
Issue: 1928 Vol. 87 N. 4 - Page 21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
21
The Music Trade Review
JULY 28, 1928
"Angela Mia" Having
Wide National Sale
De Sylva, Brown & Henderson Theme Number
of "Street Angel" Film Heading That Firm's
Catalog
With the recent national release of the
William Fox photoplay, "Street Angel," follow-
ing a sensational opening run at the Globe
Theatre in New York, De Sylva, Brown & Hen-
derson, Inc., New York, have launched a strong
campaign behind "Angela Mia" (My Angel),
theme song of the picture. This song, written
by that master pair of movie theme col-
laborators, Erno Rapee and Lew Pollack,
who produced "Charmaine," "Diane," "Little
Mother" and others, has been winning national
popularity on its own merits even before the
picture was released nationally. The number
has been given important presentations over
nation-wide radio hook-ups as well as being
used effectively for dance by nearly every large
orchestra in the country.
De Sylva, Brown & Henderson, Inc., have
had the utmost confidence in "Angela Mia"
" since the day it was first heard by Robert
Crawford, president of the company, who made
history for the firm in accepting the iong
for publication before Erno Rapee had finished
playing the chorus on the piano in Mr. Craw-
ford's private office. Although still compara-
tively in its infancy as a song, it is outselling
every other number in the De Sylva, Brown
& Henderson catalog, which, as the trade
knows, is an imposing one. The firm is kept
constantly in touch with the national showing
of the picture and a record of every play date
booked for it is kept in the publishers' offices.
This opportunity for tie-up by the trade has
been developed by the firm, which is offering
such publicity material as slides, window
streamers, counter cards, motion picture
"trailers" and many other link-ups.
The sheet music edition of the song carries a
close-up photograph of Janet Gaynor and
Charles Farrell, stars of the production, on an
effective background of Persian orange. The
song is used intermittently dozens of times
during the showing of the picture, which has
Movietone accompaniment, and it is unusual
to find anyone in the' audience who is not whist-
ling "Angela Mia" on leaving the theatre.
Victor Herbert Songs
Featured in "Scandals"
One of the features of the latest edition of
George White's "Scandals," recently opened at
the Apollo Theatre, New York, is a scene at
the close of the first act depicting the Hall of
Fame, through which some of Victor Herbert's
best remembered songs are played and sung.
The Herbert numbers, all published by M. Wit-
mark & Sons, New York, are "Gypsy Love
Song," from the "Fortune Teller," sung by
Eugene Howard; "Kiss Me Again," from "Mile.
Modiste," sung by Rose Perfect, and "March
of the Toys," from "Babes in Toyland." These
numbers were sandwiched in between selections
JUST WHISPER
BOBBY SHOEMAKER'S
Latest Melodic Fox-trot
DREAM HOURS
NICK CARTER'S
Big Waltz Success
7 4 3 SEVENTH AVE
NEW YORK CITY
by such old masters as Wagner, Gounod and
in their presentation stood out well by com-
parison. This feature, like all the others of
which this flashing show consists, was as novel
as it was well done and practically every met-
ropolitan critic singled it out for special men-
tion in his review on the following day.
"California, Here I Gome"
Enters the Campaign
Witmark Number Being Brought Out in New
Edition to Meet Demand From the Hoover-
ites
Interest has again begun to center around
that tuneful song of several seasons past,
"California, Here I Come," which played a
rather important part during the Democratic
national convention in New York four years
ago. This time the number, published by M.
Witmark & Sons, New York, has swung over
to the Republican banner and its rebirth started
at the recent convention of that party at Kan-
sas City. The use of the song here was highly
appropriate in that a California senator made
the nomination of Herbert Hoover, who also
hails from that State. One of the Washington
papers recently announced that "California,
Here I Come," is the official Republican cam-
paign song, and although not written for such
a purpose it possesses all the marks of being
able to win this distinction.
M. Witmark & Sons, after being bombarded
with requests for copies and orchestrations,
have been obliged to get out a new edition to
meet the demand. Secretary Hoover's publicly
announced plans for opening his campaign on
the Coast will afford innumerable chances for
tie-ups by the trade in that direction. A big
welcome has been arranged for him at Palo
Alto, Los Angeles and San Francisco for this
occasion and Western representatives of the
Witmark concern are already busy making
preparations for special presentations of the
song.
A Real
YOU RE
A R.EAL ,
SWEETHEART
ty Irving Ceasar eXltff Friend
Ifewi Novel] and N i f t y /
iy OUS KAHN
£TED FIOFUTO
A Ballad That's Different!
*LAST NIGHT
I DREAMED,
YOU HISSED ME
GosKahn e- Carmen Lombardo
•P
Cute! Cleder/ Catchy!
w
Spier & Goslow Move
Into New Offices
Spier & Coslow, Inc., New York, an active
new firm of music publishers, have moved into
their new offices on the fourth floor at 745
Seventh avenue, having vacated their former
quarters on the fifth floor of the same building.
The new offices are twice as large, giving the
reeded space for opening their professional
department early in the Fall. Spier & Coslow,
Inc., have been among the first Eastern pub-
lishers to sign up Ray Canfield for special
ukulele melody arrangements for their songs
and have also secured Mr. Canfield's services
to compile ukulele folios and books exclusively
for them.
New Releases From
Oliver Ditson Co.
The new releases of the Oliver Ditson Co.,
Boston, Mass., include six preludes for piano
in book three by Abram Chasins, this being the
third of a series of four books by this com-
poser, including twenty-four preludes in all.
Other new piano pieces are "Five Little Tone
Stories" by Mildred Hinman, two pieces, "The
Donkey Ride" and "The Strolling Harp Player"
by Milton Harding, and three numbers by
Gardner Leland, entitled "In Early Spring,"
"Larkspur and Lavender" and "Strolling in
Summer." New music for violin and piano
include Intermezzo, arioso and gavotte from
"Pagliacci," by R. Leoncavallo, arranged by
Karl Rissland.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Hit/
ly NEO MILLERS CHESTER COHN
,
That Great Harmony Ballad/
i -roue U P
YOUR PICTURE
WHEN YOU SAID
GOOD BYE*
h DOLLY MORSE ^ AN DREW DONNELLY
Bid Smash/
L WOLFE
MA5EL
WAYNB
LEO. F E I S T >NC
23lw.4O th ST.
N.YC.
21
The Music Trade Review
JULY 28, 1928
"Angela Mia" Having
Wide National Sale
De Sylva, Brown & Henderson Theme Number
of "Street Angel" Film Heading That Firm's
Catalog
With the recent national release of the
William Fox photoplay, "Street Angel," follow-
ing a sensational opening run at the Globe
Theatre in New York, De Sylva, Brown & Hen-
derson, Inc., New York, have launched a strong
campaign behind "Angela Mia" (My Angel),
theme song of the picture. This song, written
by that master pair of movie theme col-
laborators, Erno Rapee and Lew Pollack,
who produced "Charmaine," "Diane," "Little
Mother" and others, has been winning national
popularity on its own merits even before the
picture was released nationally. The number
has been given important presentations over
nation-wide radio hook-ups as well as being
used effectively for dance by nearly every large
orchestra in the country.
De Sylva, Brown & Henderson, Inc., have
had the utmost confidence in "Angela Mia"
" since the day it was first heard by Robert
Crawford, president of the company, who made
history for the firm in accepting the iong
for publication before Erno Rapee had finished
playing the chorus on the piano in Mr. Craw-
ford's private office. Although still compara-
tively in its infancy as a song, it is outselling
every other number in the De Sylva, Brown
& Henderson catalog, which, as the trade
knows, is an imposing one. The firm is kept
constantly in touch with the national showing
of the picture and a record of every play date
booked for it is kept in the publishers' offices.
This opportunity for tie-up by the trade has
been developed by the firm, which is offering
such publicity material as slides, window
streamers, counter cards, motion picture
"trailers" and many other link-ups.
The sheet music edition of the song carries a
close-up photograph of Janet Gaynor and
Charles Farrell, stars of the production, on an
effective background of Persian orange. The
song is used intermittently dozens of times
during the showing of the picture, which has
Movietone accompaniment, and it is unusual
to find anyone in the' audience who is not whist-
ling "Angela Mia" on leaving the theatre.
Victor Herbert Songs
Featured in "Scandals"
One of the features of the latest edition of
George White's "Scandals," recently opened at
the Apollo Theatre, New York, is a scene at
the close of the first act depicting the Hall of
Fame, through which some of Victor Herbert's
best remembered songs are played and sung.
The Herbert numbers, all published by M. Wit-
mark & Sons, New York, are "Gypsy Love
Song," from the "Fortune Teller," sung by
Eugene Howard; "Kiss Me Again," from "Mile.
Modiste," sung by Rose Perfect, and "March
of the Toys," from "Babes in Toyland." These
numbers were sandwiched in between selections
JUST WHISPER
BOBBY SHOEMAKER'S
Latest Melodic Fox-trot
DREAM HOURS
NICK CARTER'S
Big Waltz Success
7 4 3 SEVENTH AVE
NEW YORK CITY
by such old masters as Wagner, Gounod and
in their presentation stood out well by com-
parison. This feature, like all the others of
which this flashing show consists, was as novel
as it was well done and practically every met-
ropolitan critic singled it out for special men-
tion in his review on the following day.
"California, Here I Gome"
Enters the Campaign
Witmark Number Being Brought Out in New
Edition to Meet Demand From the Hoover-
ites
Interest has again begun to center around
that tuneful song of several seasons past,
"California, Here I Come," which played a
rather important part during the Democratic
national convention in New York four years
ago. This time the number, published by M.
Witmark & Sons, New York, has swung over
to the Republican banner and its rebirth started
at the recent convention of that party at Kan-
sas City. The use of the song here was highly
appropriate in that a California senator made
the nomination of Herbert Hoover, who also
hails from that State. One of the Washington
papers recently announced that "California,
Here I Come," is the official Republican cam-
paign song, and although not written for such
a purpose it possesses all the marks of being
able to win this distinction.
M. Witmark & Sons, after being bombarded
with requests for copies and orchestrations,
have been obliged to get out a new edition to
meet the demand. Secretary Hoover's publicly
announced plans for opening his campaign on
the Coast will afford innumerable chances for
tie-ups by the trade in that direction. A big
welcome has been arranged for him at Palo
Alto, Los Angeles and San Francisco for this
occasion and Western representatives of the
Witmark concern are already busy making
preparations for special presentations of the
song.
A Real
YOU RE
A R.EAL ,
SWEETHEART
ty Irving Ceasar eXltff Friend
Ifewi Novel] and N i f t y /
iy OUS KAHN
£TED FIOFUTO
A Ballad That's Different!
*LAST NIGHT
I DREAMED,
YOU HISSED ME
GosKahn e- Carmen Lombardo
•P
Cute! Cleder/ Catchy!
w
Spier & Goslow Move
Into New Offices
Spier & Coslow, Inc., New York, an active
new firm of music publishers, have moved into
their new offices on the fourth floor at 745
Seventh avenue, having vacated their former
quarters on the fifth floor of the same building.
The new offices are twice as large, giving the
reeded space for opening their professional
department early in the Fall. Spier & Coslow,
Inc., have been among the first Eastern pub-
lishers to sign up Ray Canfield for special
ukulele melody arrangements for their songs
and have also secured Mr. Canfield's services
to compile ukulele folios and books exclusively
for them.
New Releases From
Oliver Ditson Co.
The new releases of the Oliver Ditson Co.,
Boston, Mass., include six preludes for piano
in book three by Abram Chasins, this being the
third of a series of four books by this com-
poser, including twenty-four preludes in all.
Other new piano pieces are "Five Little Tone
Stories" by Mildred Hinman, two pieces, "The
Donkey Ride" and "The Strolling Harp Player"
by Milton Harding, and three numbers by
Gardner Leland, entitled "In Early Spring,"
"Larkspur and Lavender" and "Strolling in
Summer." New music for violin and piano
include Intermezzo, arioso and gavotte from
"Pagliacci," by R. Leoncavallo, arranged by
Karl Rissland.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Hit/
ly NEO MILLERS CHESTER COHN
,
That Great Harmony Ballad/
i -roue U P
YOUR PICTURE
WHEN YOU SAID
GOOD BYE*
h DOLLY MORSE ^ AN DREW DONNELLY
Bid Smash/
L WOLFE
MA5EL
WAYNB
LEO. F E I S T >NC
23lw.4O th ST.
N.YC.
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