Music Trade Review
Issue: 1928 Vol. 87 N. 3 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 21, 1928
The Music Trade Review
Vose Grand Shown by Barker Bros.
Featured at Los Angeles Music Show
to providing picture producers with sound ac-
companiments for their photoplays, either in
the form of complete synchronized scores made
after the films have been cut and edited or in
sound effects recorded during the actual photo-
graphing of the film. It will also make records
lor any company who does its own recording.
The Hollywood equipment will include porta-
ble recording apparatus mounted on trucks so
that it may be moved quickly to any studio or
location. Two feature films "have already been
given synchronized scores by Victor, they
being "Wings" and "Warming Up," both Para-
mount productions.
The Victor Co. plans call for the establish-
ment of a studio in New York City for record-
ings not only for pictures but for general pur-
poses.
...
Aeolian Branch in Jamaica
The Aeolian Co., New York, has opened a
new branch store at 149th street and Jamaica
avenue, Jamaica, L. I., handling Weber, Steck
and Stroud pianos with the Duo-Art. In addi-
tion the new branch will handle the Brunswick
Panatrope, Brunswick records and a complete
radio department, featuring the Radiola. The
new store, which is under the direction of
L. J. Kaltenbach, is the seventh Aeolian retail
branch in Greater New York, and an eighth
store is to be opened shortly in Yonkers.
Gimbel, Milwaukee, Remodels
/ ^ \ N E of the displays at the recent Pageant
of Music held in Los Angeles that at-
tracted .wide attention was that of Vose pianos
sponsored by Barker Bros., the Los Angeles
representatives for that line. Particular inter-
est centered on the Art Style Vose grand,
illustrated herewith, the case of which is hand,
painted by prominent Boston artists. There
were also displayed by Barker Bros, other Vose
period models, including the very popular
Spanish model, all of which attracted much
attention at the show.
Adrianola Corp. Formed
to Make Automatics
which actual scenes from photoplays may be
shot, at the same time voices of players or other
sound accompaniments are being recorded. The
Hollywood plant is an addition to the one own-
ed and operated by the Victor Co. in Oakland.
It is stated that it is not the intention of the
Victor Co. to compete with
film-producing
companies, but will confine its activities solely
New Milwaukee Firm, Capitalized at $100,000,
Will Manufacture Two Types of Automatic
Phonographs
FOND DU LAC, WIS., July 14.—Automatic phono-
graphs for amusement places will be manufac-
tured here on a large scale soon, following the
organization of the Adrianola Corp., a $100,000
company.
Sylvester Adrian, inventor of the phonograph,
and one of the active members of the organiza-
tion, has announced that the corporation will
have its manufacturing plant at 22 East Second
street, with offices in Milwaukee.
Two types of machine will be made, both
coin-operated. One will allow the patron to
pick out any. one of eight records, the other
playing the records on both sides in succession.
A representative of the company will be in
charge of the machines in a territory and will
change the records each week. A loud speaker
may be attached and music furnished to many
rooms at once from the one record.
Victor Go. to Erect New
Plant in Hollywood, Gal.
Plans to Enter Actively Into the Work of
Sound Synchronization for Films—Will Pro-
vide Service for Motion Picture Producers
The Victor Talking Machine Co. has pur-
chased a large plot of ground in Hollywood,
Cal., as the site for a plant in which the com-
pany will carry out its work of sound syn-
chronization for films. Recording work will
start immediately on a record-pressing plant,
and in the near future a studio will be erected in
MILWAUKEE, WIS., July 16.—Improvements for
the music department of Gimbel Bros.' store
have been announced and a special effort is be-
fng made to move stocks to clear the depart-
ment for the remodeling work which will be
carried out. The piano, radio, phonograph and
record departments, situated on the sixth
Moor near the main offices of the store, will
have more attractive quarters. Work on the
department will begin within a short time.
New Grinnell Bros. Branch
BIRMINGHAM, MICH., July 16.—Grinnell Bros,
have leased the store located at 121 North
Woodward avenue, where a branch will imme-
diately be opened. This growing village lies
between Detroit and Pontiac.
FAR BETTER AS A TRADE BRINGER THAN A
REPRODUCING PIANO
The GENEVA Pipe Organ
for the home opens a new field for the dealer
It is a real pipe organ at a home
owner's price.
All models are equipped with
a real 16-foot pedal organ.
The new Geneva Home Or-
gan can be played either by
manuals or by rolls, and the roll
library is unlimited.
There is a generous profit for
the dealers.
Ask for Specifications
GENEVA ORGAN CO.
Builders of the highest grade pipe organs for
churches, theatres, public auditoriums and homes
GENEVA, ILLINOIS
JULY 21, 1928
The Music Trade Review
Vose Grand Shown by Barker Bros.
Featured at Los Angeles Music Show
to providing picture producers with sound ac-
companiments for their photoplays, either in
the form of complete synchronized scores made
after the films have been cut and edited or in
sound effects recorded during the actual photo-
graphing of the film. It will also make records
lor any company who does its own recording.
The Hollywood equipment will include porta-
ble recording apparatus mounted on trucks so
that it may be moved quickly to any studio or
location. Two feature films "have already been
given synchronized scores by Victor, they
being "Wings" and "Warming Up," both Para-
mount productions.
The Victor Co. plans call for the establish-
ment of a studio in New York City for record-
ings not only for pictures but for general pur-
poses.
...
Aeolian Branch in Jamaica
The Aeolian Co., New York, has opened a
new branch store at 149th street and Jamaica
avenue, Jamaica, L. I., handling Weber, Steck
and Stroud pianos with the Duo-Art. In addi-
tion the new branch will handle the Brunswick
Panatrope, Brunswick records and a complete
radio department, featuring the Radiola. The
new store, which is under the direction of
L. J. Kaltenbach, is the seventh Aeolian retail
branch in Greater New York, and an eighth
store is to be opened shortly in Yonkers.
Gimbel, Milwaukee, Remodels
/ ^ \ N E of the displays at the recent Pageant
of Music held in Los Angeles that at-
tracted .wide attention was that of Vose pianos
sponsored by Barker Bros., the Los Angeles
representatives for that line. Particular inter-
est centered on the Art Style Vose grand,
illustrated herewith, the case of which is hand,
painted by prominent Boston artists. There
were also displayed by Barker Bros, other Vose
period models, including the very popular
Spanish model, all of which attracted much
attention at the show.
Adrianola Corp. Formed
to Make Automatics
which actual scenes from photoplays may be
shot, at the same time voices of players or other
sound accompaniments are being recorded. The
Hollywood plant is an addition to the one own-
ed and operated by the Victor Co. in Oakland.
It is stated that it is not the intention of the
Victor Co. to compete with
film-producing
companies, but will confine its activities solely
New Milwaukee Firm, Capitalized at $100,000,
Will Manufacture Two Types of Automatic
Phonographs
FOND DU LAC, WIS., July 14.—Automatic phono-
graphs for amusement places will be manufac-
tured here on a large scale soon, following the
organization of the Adrianola Corp., a $100,000
company.
Sylvester Adrian, inventor of the phonograph,
and one of the active members of the organiza-
tion, has announced that the corporation will
have its manufacturing plant at 22 East Second
street, with offices in Milwaukee.
Two types of machine will be made, both
coin-operated. One will allow the patron to
pick out any. one of eight records, the other
playing the records on both sides in succession.
A representative of the company will be in
charge of the machines in a territory and will
change the records each week. A loud speaker
may be attached and music furnished to many
rooms at once from the one record.
Victor Go. to Erect New
Plant in Hollywood, Gal.
Plans to Enter Actively Into the Work of
Sound Synchronization for Films—Will Pro-
vide Service for Motion Picture Producers
The Victor Talking Machine Co. has pur-
chased a large plot of ground in Hollywood,
Cal., as the site for a plant in which the com-
pany will carry out its work of sound syn-
chronization for films. Recording work will
start immediately on a record-pressing plant,
and in the near future a studio will be erected in
MILWAUKEE, WIS., July 16.—Improvements for
the music department of Gimbel Bros.' store
have been announced and a special effort is be-
fng made to move stocks to clear the depart-
ment for the remodeling work which will be
carried out. The piano, radio, phonograph and
record departments, situated on the sixth
Moor near the main offices of the store, will
have more attractive quarters. Work on the
department will begin within a short time.
New Grinnell Bros. Branch
BIRMINGHAM, MICH., July 16.—Grinnell Bros,
have leased the store located at 121 North
Woodward avenue, where a branch will imme-
diately be opened. This growing village lies
between Detroit and Pontiac.
FAR BETTER AS A TRADE BRINGER THAN A
REPRODUCING PIANO
The GENEVA Pipe Organ
for the home opens a new field for the dealer
It is a real pipe organ at a home
owner's price.
All models are equipped with
a real 16-foot pedal organ.
The new Geneva Home Or-
gan can be played either by
manuals or by rolls, and the roll
library is unlimited.
There is a generous profit for
the dealers.
Ask for Specifications
GENEVA ORGAN CO.
Builders of the highest grade pipe organs for
churches, theatres, public auditoriums and homes
GENEVA, ILLINOIS
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