Music Trade Review

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The Music Trade Review
JULY 21, 1928
Cable Company Displays
36 Midget Piano Styles
Chicago Piano Manufacturer Holds Special Display of Thirty-six
Cable Midget Upright Pianos, in Wide Variety of Case
Designs and Case Finishes
Polished mahogany; satin mahogany; polished
walnut; satin walnut; fumed oak; satin oak;
ni-lite mahogany, turned trusses, art case;
hi-lite walnut, turned trusses, art case; hi-lite
mahogany inlay; hi-lite walnut inlay; bubingo,
a rare wood from the heart of Africa; natural
gumwood, white; hi-lite walnut, forest scene;
hi-lite walnut, floral design; royal blue polished
enamel; chariot red polished enamel; gray-
green satin enamel; mulberry polished enamel;
polished ebony; peacock blue satin Duco; hi-
lite satin Duco; hi-lite green satin Duco; ebony
lacquer, satin; red Chinese lacquer; mahogany
hi-lite, William and Mary; walnut hi-lite, Will-
iam and Mary; mahogany hi-lite, Florentine;
walnut hi-lite, Florentine, satin finish; mahog-
any hi-lite, Spanish, walnut hi-lite, Spanish;
special hi-lite Jacobean oak; hi-lite Jacobean
oak; Flemish oak; blue hi-lite nursery Midget;
hi-lite walnut Art Nouveau; Kindergarten
turned oak, and Chinese blue.
HE CABLE COMPANY, Chicago, is exhibiting to dealers and the public in that city
its entire line of Cable Midget uprights, a n event of more than ordinary importance to
the industry. The thirty-six little uprights on view represent all of the modern schools
of interior decoration, and with the different woods and finishes embodied in the line, the buyer
has a complete variety from which to select an instrument which will harmonize with the
appointments in any home, whether elaborate or simple in decorative treatment.
This line is the largest ever shown of any
one type of piano, and the number of different due to the extraordinary musical merit and J. W. Jenkins Named Better
finishes included is a good indication of the power of the Midget itself. Other small pianos
Business Bureau Director
extraordinary success that The Cable Company had been made before ours, but in the larger
sense
their
scale
was
an
adaptation
to
the
has had with its Midget upright since it was
KANSAS CITY, MO., July 16—J. W. Jenkins, presi-
smaller case space of a large scale. When we
first introduced a few years ago.
dent of J. W. Jenkins Sons Music Co. of this
decided
to
manufacture
the
Midget
we
pro-
Vice-President W. E. Guylee personally ex-
city, was elected to the board of directors of
hibited the group to The Music Trade Review ceeded to treat it as an entirely new instru- the Better Business Bureau at a recent meeting.
ment,
and
with
that
idea
created
an
entirely
and made an interesting summary of the factors
The Better Business Bureau here has done
which are responsible for such a large assem- new scale with the other seemingly radical much to eliminate unethical advertising prac-
changes
which
our
new
string
arrangement
de-
blage of one type. He said:
tices by music houses, and has practically done
"I want to pay tribute in the beginning to manded. Hence, we have in this not only an away with the practice of selling pianos from
unusual
string
length,
but
actually
more
sound-
the mechanical and artistic abilities and the
private houses, under the pretext of home-own-
progressiveness displayed by the manufacturing ing board area than in the typical small piano. ers trying to dispose of their pianos.
"On this tonal basis of an unusual instrument
department of the piano industry, not alone
that of our own Cable organization, but of a the sales grew and with the increase in sales
number of other factories. I think it is only the designs in cases, because our customers Germantown Branch of
fair to say that the manufacturing end of the found that the instrument originally intended
F. A. North Moves
industry has surpassed the present distributive for the children's room was so good that they
wanted
special
cases
to
harmonize
with
the
ap-
abilities of the industry. Look at this line of
PHILADELPHIA, PA., July 16.—The Germantown
thirty-six Midgets, and take them in detail as pointments in the music room, library or other branch of the F. A. North Co. is now removed
well as ensemble. They certainly do great apartments used by the adults.
to 58 Chelton avenue from the old store at
credit to the factory and show that the manu-
"We feel that this line of thirty-six Midget Church lane and Germantown avenue. The new
facturing men have given the salesmen and pianos will be both a revelation and an inspira- quarters are considerably larger than the old
dealers unique possibilities and suggestions for tion to the dealers, affording them every oppor- and will provide for the extension of the Ger-
sales.
tunity for making sales in fields which hitherto mantown business. A branch store for the
"I do not think that the members of our had not been adequately covered."
North Co. has also been opened in Olney at
Among all these instruments one suffers "an 5511 N. 5th street, under management of Joshua
industry realize fully what the manufacturing
section has accomplished. For example, the embarrassment of riches," but one must refer Coll. The new Olney branch will feature a
American player mechanism is in many respects to two in high-lighted walnut, and another with complete line of the Lester pianos and talking
the most wonderful mechanism produced in any a forest scene in mahogany. On the mahogany machines handled in the downtown stores.
industry in the country within the past quar- veneer the artist has painted in a forest scene
ter of a century. An analysis of the player- based on the color of the natural tone of the
Tri-City Piano Go. Moves
piano's mechanical and musical possibilities will mahogany itself. The effect is excellent, and
give one a new respect for our inventors and the same can be said of a similar instrument
The Tri-City Piano Co., Moline, 111., a retail
mechanics as compared with those in other in which the motif is a group of small musical branch of the Haddorff Piano Co., has moved
instruments painted on the veneer so well that from 512 Fifteenth street to 1413 Sixth avenue,
lines of industry.
"The history of this Cable Midget is highly they seem an admirable inlay.
that city, having taken over the lease of the
Nor has the first use of these Cable Midgets Arthur P. Griggs Piano Co., and gained more
interesting to us and I think to the trade as
well. We built the first instruments of this type been lost sight of, as the new Kindergarten space thereby. J. L. Ludy is manager of the
with the idea of providing a small piano for Cable model is shown in which the hitherto store and reports business to ve very satis-
schools and we put it out as such. Almost unused inside of the top has been converted factory .
immediately we found that there was a very into a blackboard, and by means of an ingenious
definite and steadily increasing demand for the double-folding hinge the top lets down in the
New American Go. Dealers
Midget for home use, for the boudoir, for the back, and the teacher, provided with chalk and
children's room, for Summer residences, for an eraser in a little compartment attached, can
The following additions have been made to
music studios, and an ever-widening group of 'illustrate the musical theme she is teaching, the list of exlusive representatives appointed
places where these Midgets were wanted, in Many of the cases are beautifully finished in by the American Piano Co. on its new distribu-
addition to their outstanding adaptability to the the back so that the instrument can be set out ting plan: Maynard Music Co., Salisbury, N. C.,
|. R. Reed Music Co., Austin, Tex.; and Forbes-
small rooms in the modern city apartments.
in the room.
"Much of this widening field was undoubtedly
The full line shown includes the following: Meagher Music Co., Madison, Wis.
T
ESTABLISHED 1862
NEWARK
N J.
ONE OF AMERICA'S FINE PIANOS
GRANDS
UPRIGHTS
THE LAUTER-HUMANA