Music Trade Review

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IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Display of Theme Song "Paradise"
Used by Southern California Music Co.
"BETWEEN US", as its name im-
plies, is the medium through which
CENTURY has its heart-to-heart talks
with the retail music sellers.
1
An Effective
|
Display That
|
Brought Sheet
This little monthly publication has
made many intimate friends, because
its messages are always constructive,
useful and helpful to the dealer.
If you would like to receive "BE-
TWEEN US" regularly, say so on a
postcard and we will see that you
get it.
si
i
Music Sales
The price is nothing but your time
to read it.
Issued by the publishers of the famous
CENTURY CERTIFIED EDITION.
Century Music Pub. Co.
Los ANGELES, CAL., December 24.—An effective
window display, featuring sheet music copies
of the single number, "Paradise," theme song
of Erich Von Stroheim's photoplay, "The Wed-
ding March," was used recently by the South-
ern California Music Co., this city, and resulted
in hundreds of sales of this number, which is
published by the Sam Fox Publishing Co. The
display tied up with the first local showing of
the film at the Criterion Theatre. Copies of 235 W. 4Oth St., New York City
the song and phonograph records of the num-
ber were arranged in attractive fashion so as
to arrest the attention of the passers-by and a Music Shop's Clever Tieup
specially made poster in the center of the win-
With Film Theme Song
dow announced the local showing of the pic-
ture.
Special Streamers and Window Display of
Colony Music Co. Call Attention to Song
"Cross
Roads" in "Show People"
Two New Songs Featured by
DeSylva, Brown & Henderson
Felix Bernard Joins
Witmark Professional Staff "The Song I Love" and "My Inspiration Is
During the recent showing of the photoplay
"Show People," starring Marion Davies and
William Haines, at the Capitol Theatre in
You" Being Exploited Strongly by Those New York, the Colony Music Shop, 1671 Broad-
Felix Bernard, co-writer of "Dardanella,"
Publishers
way, effected a clever tie-up with "Cross
who has been devoting himself to vaudeville
Roads," theme song of the picture. A large
in late years, recently canceled a booking of
It has been characteristic of the music pub- streamer across the front of t h e store an-
twenty solid weeks over the Orpheum circuit lishing firm of De Sylva, Brown & Henderson, nounced the fact that the film was .being shown
to become a member of the professional staff Inc., New York, since its inception about two at the Capitol Theatre, two blocks below, and
of M. Witmark & Sons, New York. Mr. years ago, to have at least one big hit in the sheet music copies of the song, published by
Bernard took up his new duties with the firm making, while enjoying the successful run of the Robbins Music Corp., New York, were
a short while ago and has already showed some other number at the top of the list of hit displayed beneath the streamer.
great creative activity, having contributed two songs foY the country. At the present time,
Phonograph records of "Cross Roads" were
new numbers to the Witmark catalog. One of with "Sonny Boy" heading the song market played into the street-horn of the Colony store,
these is "After You There'll Be Somebody Else practically every week, De Sylvia, Brown & completing the tie-up, which was highly pro-
After Me," which is a striking and novel waltz Henderson, Inc., have just introduced two num- ductive of sheet music and record sales. In-
ballad. The other is "Nothing To Do But bers which are expected to do much on their cidentally, this is the first of the Robbins theme
Think of You," a novelty fox-trot. The Wit- own account.
songs used with an M.-G.-M. picture.
mark firm has great confidence in both numbers
The first of these is "The Song I Love,"
in view of the typical Bernard vein of infec- written by Messrs. B. G. De Sylva, Lew
BUY YOUR MUSIC FROM
tious melody in both of them.
Brown and Ray Henderson in conjunction with
Con Conrad, one of the foremost melody writ-
ers of the country. The song is a ballad witli
a forceful, attractive lyric. The number re-
ceived its first public rendition over a nation-
wide
radio hook-up recently, when Belle Baker,
Oliver Ditson Company
Modern American Music
well-known vaudeville star, featured it. Since
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
that time it has been the number one ballad in
FERDE GROFE'S
Dealeri
the firm's catalog.
The second big new number is entitled "My
THREE SHADES
Inspiration Is You," which was imported from
ROBERT TELLER SONS & DORNER
CE CLUE
England, American rights being secured from
Music Engravers and Printers
the British publishing house of Lawrence
1. INDIGO
Wright.
This
song
was
written
by
Edgar
Leslie
SEND MANUSCRIPT AND IDEA OF
2. ALICE BLUE
TITLE FOR ESTIMATE
and Horatio Nichols, writers of "Among My
3. HELIOTROPE
311
West
43rd
Street
New York City
Souvenirs,"
which
was
secured
by
De
Sylva,
A suite of three distinctive compositions, in
the current musical idiom, by the most dis-
Brown & Henderson, Inc., in much the same
tinguished American composer.
Hear the
manner about a year ago. This song is already
Paul Whiteman Victor record, No. 359S2.
Price $1.00 Net. Regular Dealers' Discount.
dominating the British market and both
publishers and writers feel sure that it will rank
among the best sellers on this side of the ocean.
BOSTON p ° blishers
• ROBBINS Music CORPORATION •
?
799 Seventh Avenue. New York
S
Consult the Universal Want Directory of
The Review.
17
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