Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Here Is the Hohner Christmas
Message That Qoes Into More
Than Twenty Million Homes
What Are You jyomg co •y
Make It Pay YOU*
is the biggest Harmonica month
D ECEMBER
of all the year—and this December, for
dealers who have watched the growth of Har-
monica sales, should be the biggest December
they've ever experienced.
Practically every family in the nation will find the
Christmas advertising of Hohner Harmonicas in
their favorite periodical.
The
advertisement
shown to the right
i\ typical of col-
umns and half-pages
{some in colors)
which appear in the
December issue of
twenty-four
maga-
zines. Of especial
importance
is a
half-page in four
colors in the comic
section
of "The
American
Weekly,"
teaching 6,500,000
families
The last
Hohner
advertise-
ment in this medium
brought over 30,000
inquiries for free
Instruction Books.
F-R-E - E
for Your Customers
Twenty-four page, fully illus-
trated booklets containing full
instructions for playing the
Harmonica will be supplied to
you free for distribution to your
trade. These books give added
satisfaction to the purchasers—
and make them come back later
for another, and more expensive,
Harmonica. Ask your jobber
for a quantity, or (if his sup-
ply is exhausted) write us
direct.
To millions of boys and girls, men and women, the
outstanding gift values of the Harmonica will
make a powerful appeal.
There is no question as to whether Harmonicas will
sell big at Christmas. Everybody knows that, from
years of experience.
The question is—Who will make the sales and get
the profits?
And the answer is—The merchant who lets the
public know, by proper display, that his is the
store where a real variety of Hohners can be se-
cured.
Here's What You Need
You need, first, a plentiful stock of the numbers
which we are illustrating in our Christmas advertis-
ing. These are:
TO RETAIL AT
Hohner
Hohner
Hohner
Hohner
Hohner
Hohner
"Marine Band," No. 1896
"Up-to-Date" Tremolo, No. 47Vi
"Cnromonica," No. 260
"Tuckaway," No. 777
"Auto Valve," No. 105
"Trumpet Call," No. 220
$ .50
2.25
2.75
75
1.00
2.75
And remember, it's at Christmas time that the
higher-priced instruments are eagerly bought by
grown-ups as gifts to their children and young
friends.
Second, you want to ask your jobber about the
special window and counter displays which will
"spotlight" your Harmonica stock. You get them
practically for nothing with popular Harmonica
assortments,
*
M. HOHNER, Inc., Dept. 65-M, 114 East 16th Street, New York City