Music Trade Review
Issue: 1928 Vol. 87 N. 22 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
H, G. Gerdsen Declares
Public Is More Musical
Minneapolis Dealer Also Finds That More Con-
fidence Is Shown in Instruments That Are
Nationally Advertised and Priced
MINNEAPOLIS, MINN., November 24.—H. G. Gerd-
sen, the Straube piano dealer of this city, re-
ports business conditions improving and a fa-
vorable outlook for the continued sale of pianos.
"The piano situation now," stated Mr. Gerd-
i
|
1
| |
H. G. Gerdsen
§ |
sen, "is somewhat different from what is has
been during the many years that I have
been in business. The public is more musical,
which also means more critical. People seem
to prefer nationally advertised, nationally priced
goods. They have more confidence in the sta-
bility and worthiness of pianos merchandised in
that manner. Something of an unusual nature
likewise arouses their curiosity and interest.
"The Sonata Model Straube grand piano is
a type of instrument that makes a strong appeal
Before seeing that piano I myself thought that
on account of being only four feet four inches
long it would look 'stubby,' but the style is
very attractive. That is certainly a wonderful
little instrument. Because of the ample string
length which the Straube Duplex Overstrung
Scale permits the tonal quality is excellent and
very even. The Conservatory Model Straube
grand piano, which is a larger instrument, is
equally unusual."
Mr. Gerdsen has been in business for the past
twenty-nine years, and has developed a wide
and favorable reputation. Part of his time he
has devoted to tuning and technical work which
lias qualified him very thoroughly in judging
the structural as well as musical qualifications
of a piano.
Victor Go. Introduces New
Goin-Operated Instruments
An. Orthophonic Victrola and an Electrola,
Both Coin-Operated, to Be Ready for Ship-
ment About December 1
The Victor Talking Machine Co. has an-
nounced placing on the market of two new
coin-operated instruments, one an Orthophonic
Victrola, listing at $550, and the other an Elec-
trola, at $950, the latter instrument being
equipped with a modern dynamic power speak-
er. Each instrument is equipped for coin
operation, and may be operated from wall boxes
placed at convenient points about the restau-
rant or store.
Shipments of the new instruments will be
made about December 1, and an attractive
broadside has been issued for the dealer's bene-
fit, setting forth the outstanding features of
the new coin-operated instruments, and giving
a brief survey of the market, which includes
restaurants, confectionery stores, dance halls,
small hotels, pool rooms, waiting rooms, etc.
Postponed Wedding Saves
Piano Man From Shipwreck
CLEVELAND, O., November 24.—Delayed wed-
dings, as a rule, are not viewed with enthusiasm,
but the fact that Ted Goodman, president of the
Goodman Music Co., was compelled to post-
pone his marriage for a week probably saved
him and his bride from an unpleasant experience
if not from death. The wedding took place
last Sunday, but had been scheduled for the
previous Sunday, at which time arrangements
had been made for Mr. Goodman and his bride
to sail on the ill-fated "Vestris."
George W. Braunsdorf, Inc.
New
Style
Direct Manufacturers of
Also — Felts and
Cloths, Furnished
in Any Quantity
Punching!
Washers
BRIDLE STRAPS
TUNERS' TRADE SOLICITED
5814-37th Ave.
L
U
D
WoocUide, L. I., N. Y.
W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
DECEMBER 1, 1928
Stockton Music and Radio
Trades Association Formed
First Move of New Organization Will Be to
Secure Better Radio Reception—Trouble
Shooter to Be Engaged Permanently
STOCKTON, CAL., November 23.—The Stockton
Music & Radio Trades Association was organ-
ized here this week with some fourteen local
firms listed as members. Ray Durk, of Sher-
man, Clay & Co., was elected president; L. J.
Kitt, treasurer, and Geo. Turner, KWG, and
A. H. Green, KGDM, publicity committeemen.
The Association voted as its first step to-
wards comprehensive service to all radio own-
ers in the city the employment of a perma-
nent trouble shooter who will be on hand to
answer all calls connected with improper re-
ception.
His chief duty will be to locate electrical in-
terference such as shorted power lines, im-
proper dynamo brushes and the like, and the
Association will aid set owners in gaining their
adjustment.
The newly formed organization voted to in-
vite G. T. Lundlee, Ellis Marks and Stewart
Upson, of Kimball & Upson, officers of the
Sacramento Music & Radio Trades Association,
lo meet with the local Association at a dinner
meeting November 27 to aid the Stockton body
in perfecting by-laws and other organization
details.
Those present at the first meeting were R. E.
Durk, Sherman, Clay & Co.; J. E. McCarty,
Bright Spot Electrical Co.; A. H. Green, Pef-
ier Music Co.; S. Chabin, Montgomery Ward,
Stockton; J. W. Reed, Radio Exchange; G. A.
Turner, KWG; L. J. Kitt, I.. J. Kitt; F. H.
Blewctt, F. H. Blewett Co.; I... Abrams, Stock-
ton Dry Goods; C. L. Gould, Gould's Radio &
Electric Shop; V. J. Derwin, Wilson-Schultz
& Co.; G. R. Wishart, Yost-Dohrmann Co.; W.
E. Yost, Yost-Dohrmann Co.; L. R. Shipley,
John Breuner Co.; O. R. Bowman, Sherman,
Clay & Co.; W. K. Lark, Lauxen & Catts.
Columbia Issues
New Race Catalog
The new Race Catalog, issued by the Colum-
bia Phonograph Co., for the coming year is a
mine of Race record information, and should
prove a valuable aid to dealers and their cus-
tomers.
The cover, done attractively in two contrast-
ing colors, features five of Columbia's exclusive
rtace artists. There is an alphabetical listing of
artists on the first page. This is followed by
the recordings of individual artists together
with their photographs and a short story about
each. On the last page appears an index of
the selections.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN 6c GRAY
Ludwig & Co*, 136th St- and Willow Ave-, New York
FIANOS FOB YOUR LEADER
Strictly First Class Since 1831
Full Protection
Given Agents
Albany, N. Y.
Jf3he
^andappreciate tone guality
y
owned f andcdn~l
trolled
hifihej
of* the founder
The Music Trade Review
H, G. Gerdsen Declares
Public Is More Musical
Minneapolis Dealer Also Finds That More Con-
fidence Is Shown in Instruments That Are
Nationally Advertised and Priced
MINNEAPOLIS, MINN., November 24.—H. G. Gerd-
sen, the Straube piano dealer of this city, re-
ports business conditions improving and a fa-
vorable outlook for the continued sale of pianos.
"The piano situation now," stated Mr. Gerd-
i
|
1
| |
H. G. Gerdsen
§ |
sen, "is somewhat different from what is has
been during the many years that I have
been in business. The public is more musical,
which also means more critical. People seem
to prefer nationally advertised, nationally priced
goods. They have more confidence in the sta-
bility and worthiness of pianos merchandised in
that manner. Something of an unusual nature
likewise arouses their curiosity and interest.
"The Sonata Model Straube grand piano is
a type of instrument that makes a strong appeal
Before seeing that piano I myself thought that
on account of being only four feet four inches
long it would look 'stubby,' but the style is
very attractive. That is certainly a wonderful
little instrument. Because of the ample string
length which the Straube Duplex Overstrung
Scale permits the tonal quality is excellent and
very even. The Conservatory Model Straube
grand piano, which is a larger instrument, is
equally unusual."
Mr. Gerdsen has been in business for the past
twenty-nine years, and has developed a wide
and favorable reputation. Part of his time he
has devoted to tuning and technical work which
lias qualified him very thoroughly in judging
the structural as well as musical qualifications
of a piano.
Victor Go. Introduces New
Goin-Operated Instruments
An. Orthophonic Victrola and an Electrola,
Both Coin-Operated, to Be Ready for Ship-
ment About December 1
The Victor Talking Machine Co. has an-
nounced placing on the market of two new
coin-operated instruments, one an Orthophonic
Victrola, listing at $550, and the other an Elec-
trola, at $950, the latter instrument being
equipped with a modern dynamic power speak-
er. Each instrument is equipped for coin
operation, and may be operated from wall boxes
placed at convenient points about the restau-
rant or store.
Shipments of the new instruments will be
made about December 1, and an attractive
broadside has been issued for the dealer's bene-
fit, setting forth the outstanding features of
the new coin-operated instruments, and giving
a brief survey of the market, which includes
restaurants, confectionery stores, dance halls,
small hotels, pool rooms, waiting rooms, etc.
Postponed Wedding Saves
Piano Man From Shipwreck
CLEVELAND, O., November 24.—Delayed wed-
dings, as a rule, are not viewed with enthusiasm,
but the fact that Ted Goodman, president of the
Goodman Music Co., was compelled to post-
pone his marriage for a week probably saved
him and his bride from an unpleasant experience
if not from death. The wedding took place
last Sunday, but had been scheduled for the
previous Sunday, at which time arrangements
had been made for Mr. Goodman and his bride
to sail on the ill-fated "Vestris."
George W. Braunsdorf, Inc.
New
Style
Direct Manufacturers of
Also — Felts and
Cloths, Furnished
in Any Quantity
Punching!
Washers
BRIDLE STRAPS
TUNERS' TRADE SOLICITED
5814-37th Ave.
L
U
D
WoocUide, L. I., N. Y.
W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
DECEMBER 1, 1928
Stockton Music and Radio
Trades Association Formed
First Move of New Organization Will Be to
Secure Better Radio Reception—Trouble
Shooter to Be Engaged Permanently
STOCKTON, CAL., November 23.—The Stockton
Music & Radio Trades Association was organ-
ized here this week with some fourteen local
firms listed as members. Ray Durk, of Sher-
man, Clay & Co., was elected president; L. J.
Kitt, treasurer, and Geo. Turner, KWG, and
A. H. Green, KGDM, publicity committeemen.
The Association voted as its first step to-
wards comprehensive service to all radio own-
ers in the city the employment of a perma-
nent trouble shooter who will be on hand to
answer all calls connected with improper re-
ception.
His chief duty will be to locate electrical in-
terference such as shorted power lines, im-
proper dynamo brushes and the like, and the
Association will aid set owners in gaining their
adjustment.
The newly formed organization voted to in-
vite G. T. Lundlee, Ellis Marks and Stewart
Upson, of Kimball & Upson, officers of the
Sacramento Music & Radio Trades Association,
lo meet with the local Association at a dinner
meeting November 27 to aid the Stockton body
in perfecting by-laws and other organization
details.
Those present at the first meeting were R. E.
Durk, Sherman, Clay & Co.; J. E. McCarty,
Bright Spot Electrical Co.; A. H. Green, Pef-
ier Music Co.; S. Chabin, Montgomery Ward,
Stockton; J. W. Reed, Radio Exchange; G. A.
Turner, KWG; L. J. Kitt, I.. J. Kitt; F. H.
Blewctt, F. H. Blewett Co.; I... Abrams, Stock-
ton Dry Goods; C. L. Gould, Gould's Radio &
Electric Shop; V. J. Derwin, Wilson-Schultz
& Co.; G. R. Wishart, Yost-Dohrmann Co.; W.
E. Yost, Yost-Dohrmann Co.; L. R. Shipley,
John Breuner Co.; O. R. Bowman, Sherman,
Clay & Co.; W. K. Lark, Lauxen & Catts.
Columbia Issues
New Race Catalog
The new Race Catalog, issued by the Colum-
bia Phonograph Co., for the coming year is a
mine of Race record information, and should
prove a valuable aid to dealers and their cus-
tomers.
The cover, done attractively in two contrast-
ing colors, features five of Columbia's exclusive
rtace artists. There is an alphabetical listing of
artists on the first page. This is followed by
the recordings of individual artists together
with their photographs and a short story about
each. On the last page appears an index of
the selections.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN 6c GRAY
Ludwig & Co*, 136th St- and Willow Ave-, New York
FIANOS FOB YOUR LEADER
Strictly First Class Since 1831
Full Protection
Given Agents
Albany, N. Y.
Jf3he
^andappreciate tone guality
y
owned f andcdn~l
trolled
hifihej
of* the founder
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