Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
De Sylva, Brown & Henderson Announce
Entrance Into Standard Music Field
Firm Begins Department With Number of Leading Composers of Concert Music
Listed in Initial Catalog Sent Out by this Firm
A NNOUNCEMENT has just been made by
De Sylva, Brown & Henderson, Inc., New
York, of that firm's entrance into the field of
standard music publication. Following in the
train of its success in the popular, show music
and theme song fields since the firm's organ-
ization less than two years ago, this new move
marks another important mile-post in the ca-
reer of the concern. Formation of the new de-
partment has been in progress for the past
few months, during which time a sizable stand-
ard catalog has been gathered, comprising the
works of some of the best-known composers in
the concert field.
Some of the composers whose works are rep-
resented in the new department include Charles
Wakefield Cadman, Oley Speaks, Geoffrey
O'Hara, Frank Grey, Lily Strickland, and oth-
ers are being secured. Leo Edwards has been
appointed manager of the standard department
and will build up a staff capable of exploiting
concert music in the proper way. Mr. Edwards
was responsible for introducing "Guns," a force-
ful,
descriptive
composition
by
Geoffrey
O'Hara, recently in a gorgeous production at
the Roxy Theatre in New York.
The success of De Sylva, Brown & Hender-
son as music publishers in the short space of
about twenty months has won the admiration
of the entire trade. The firm owed its start to
the talents of the three members of the firm,
B. G. De Sylva, Lew Brown and Ray Hender-
son, as song writers, the first dozen songs ex-
ploited having been written exclusively by
them. Later, due to Robert Crawford, presi-
dent of the company, and his assistant, Dan
Winkler, in the sale-promotion end of the firm,
MORE PROFIT ™" DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
W0RUFD F A M O U S
MC&INLEY
* TWENTY CENT
MUSIC
r
ree Catalogs with
stock orders.
\lVe pay for your
ISKINLEY
D M U S I C co.nn
•!iVH EAss T T C H I C A G O
the company branched out with many big hits
by outside writers.
The next steps were in the production field,
"Good News" being the initial publication of
Robert Crawford
this sort, which is still selling over a period
of fifteen months. The company has published
the hit songs and scores for four new musical
comedies this Fall, and in addition has released
theme songs for nearly a dozen large photo-
plays. It is as a result of this experience that
New Musical Show
Scores
Song: Hits from the new GEORGE WHITE
"SCANDALS"
I'M ON THE CREST OF A WAVE
WHAT D'YA SAY?
PICKIN' COTTON
AMERICAN TUNE
WHERE YOUR NAME IS CARVED
Song Hits from "HOLD EVERYTHING'
YOU'RE THE CREAM IN MY COFFEE
DON'T HOLD EVERYTHING
TO KNOW YOU IS TO LOVE YOU
TOO GOOD TO BE TRUE
Sons: Hits from "THREE CHEERS"
POMPANOLA
BECAUSE! YOU'RE BEAUTIFUL
MAYBE THIS IS LOVE
TWO BOYS
Sons Hits from "JUST A MINUTE"
ANYTHING YOUR HEART DESIRES
HEIGH-HO, CHEERIO
PRETTY, PETITE AND SWEET
THE BREAK-ME-DOWN
YOU'LL KILL 'EM
WE'LL JUST BE TWO COMMUTERS
I'VE GOT A COOKIE JAR BUT NO COOKIES
Son* Hits from "GOOD NEWS"
VARSITY DRAG
BEST THINGS IN LIFE ARE FREE
JUST IMAGINE
GOOD NEWS
LUCKY IN LOVE
HE'S A LADIES' MAN
A GIRL OF THE PI BETA PHI
HAPPY DAYS
De Sylva, Brown & Henderson, Inc.
745 Seventh Ave.
New York City
16
De Sylva, Brown & Henderson, Inc., comes in
for a large share of discussion in popular music
circles, and too much credit cannot be given to
Robert Crawford as head of the enterprise.
Robbins Corp. Leads in
Vitaphone Royalties
Receives Practically One-tenth of Music Roy-
alties Paid Out by the Vitaphone in Past
Year
The Robbins Music Corp., New York, is re-
ceiving the congratulations of the trade in
securing for the second successive year the
highest Vitaphone royalty earnings assigned to
any music publisher. The Robbins organiza-
tion leads the list on the point computation
system, each point representing the use by
Vitaphone of a selection being valued at $30.73.
This year the sum of $9,526 or practically one-
tenth of the entire $100,000 paid out by Vita-
phone to seventy-five separate publishers was
earned by the Robbins Music Corp. Last year
the Robbins concern received $8,777 out of a
total of $93,599. The two-year record is a com-
pliment to J. J. Robbins' pioneering work in
picture music, for, whereas the other publishing
firms had extensive catalogs of popular hits to
offer, the Robbins contributions were chiefly
standard, demonstrating the substantiality of a
musical catalog of this nature.
Discussing the latest Vitaphone statement
Mr. Robbins had the following to say: "The
results are especially significant when it is
taken into consideration that the men who built
the foundation of our catalog, such as Erno
Rapee, Dr. William Axt and others, have used
less of their music in synchronizing than have
other synchronizers.
It is, therefore, not a
case of these men showing partiality to their
own compositions.
Caroline I'm Lonely
Appealing New Waltx
Write for special introductory
prices; obtainable in sheet
music and dance orchestration
SELLS QUICKLY ON DEMONSTRATION
EMILY HALL BEGGS, Publisher
201 East State St.
Oakdale, Pa.
Three Beautiful
Picture Theme Songs
CROSS ROADS
LOVE DREAMS
LIVE AND LOVE
Theme Song of "Show People"
Theme Song of "Alias Jimmy Valentine"
I
l J
Theme Song of "The Masks of the Devil"
ROBBINS Music CORPORATION
799 Seventh Avenue. New York
•