Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
New 1929 Models in
Gulbransen Radio Line
Instruments Notable for Fine Cabinet Work
as Well as Latest Mechanical Developments
in Radio
The Gulbransen Co. is presenting new 1929
Gulbransen radio models, one of which is
shown herewith. These are examples of beauty
'in workmanship, made by the builders of the
Gulbransen piano.
One of their features is the sliding doors
which give a touch of refinement and beauty to
emphasizes the use of the Kimball piano in
colleges and conservatories. A recent partial
survey, covering less than one-third of the
country, shows Kimball pianos in more than
2,200 schools and universities, 1,200 churches,
400 theatres, 150 hotels, 400 clubs and 200 pub-
lic institutions. In addition thousands -of Kim-
ball pianos are used by music teachers and
professional musicians. A partial list is given
and includes many well-known conservatories,
colleges and schools.
Another feature is a double-page spread in
the center illustrating in an unusually attrac-
tive manner the Kimball period line. There
are also pictured more than sixty outstanding
famous artists who have endorsed the Kimball
piano together with their expressions, while the
Kimball line is shown with handsome half-
tones in beautiful home settings.
In addition to carrying a great deal of in-
teresting facts about the Kimball piano line
the new catalog also devotes some space to
the Kimball organ.
Chicago School Head
Praises Piano Instruction
Superintendent Wm. J. Bogan Tells of Utility
of Piano-Class Instruction in General Music
Education
Gulbransen Radio No. 270
the instrument. Model 360 is an all-electric set,
using six tubes and a power tube, which al-
lows for plugging in any AC electric socket.
It has a single-dial control with a pilot light.
The doors are made of American butt walnut
highly figured. The side panels are matched
satinwood with carved top. There is a Car-
pathian elm overlay all around the front and
sides of the top. Inside of the doors is over-
all grille with fancy designed speaker and neat
panel for set.
Model 270 is also an all-electric set using
seven tubes, and a power tube, giving a greater
range of selection, finer tuning and an easy
flowing volume. It is also made of walnut with
Carpathian and zebra wood overlays.
Kimball Go. Issues
New Piano Catalog
Shows Full Line of House Together With
Artists Endorsing Line and List of Public
Institutions Using Instrument
An unusually artistic new catalog has been
issued by the W. W. Kimball Co., Chicago, de-
signed as a sales aid for the dealer as well as
an educational booklet for the consumer.
- One -of- the interesting features of the book
1'iano-class instruction will do much to re-
habilitate music in the public schools, declared
Wm. J. Bogan, superintendent of the Chicago
Public Schools, in addressing the Chicago
Artists' Association, at a meeting held Tuesday,
November 20, at the Fine Arts Building, Chi-
cago.
In describing the new system of group-piano
instruction to music teachers and prominent
artists of the city Mr. Bogan pointed out the
aid piano instruction offers in connection with
vocal instruction.
"We have proceeded in vocal training," he
said, "on the theory that every child has a
voice, and have discovered that a knowledge
of the piano is an aid to vocal training. Until
the installation of group-piano instruction, how-
ever, this training was unattainable. Under this
plan it is possible for the public school sys-
tem to do something worth while in the edu-
cation of the child. The time is coming when
we will look upon music as an element in edu-
cation quite as important as algebra."
E. F. Story in Chicago
Another Princeton man has entered the trade
as a career, and in his case he represents the
third generation of his- name. This refers to
Edward F. Story, son of Vice^President Frank
F. Story of Story & Clark Piano Co. After
several months' work in the Story & Clark fac-
tory in Grand Haven, Mich., Mr. Story is now
rrt the company's Chicago headquarters -familiar-
izing himself with the various departments.
New Store in Perry T Ia^
PKRRY, IA., November 25.—E. C. .VanFossen has
opened a new store where he is much better
able to serve the public with Gulbransen pianos.
Hundreds of persons attended the opening and
incidentally it was rather a gala occasion in
Perry, for four other stores held special open-
ings also. J. E. Albineau, Gulbransen salesman
in Towa, was present for the opening.
Consult the Universal Want Directory of
The Review,
-
11
Chicago Takes Part
in Schubert Memorial
Leading Musical Organizations of That City
Active in Celebration of Schubert Memorial
Week
Chicago joined in the cycle of Schubert cen-
tennial festivities with schools, churches, clubs
and.musical organizations throughout the city
taking part in the program arranged by the
Chicago Schubert Centennial Committee in:
connection with the commemorations of the
death of Franz Schubert.
A Schubert concert made up the regular
Chicago Symphony performances last week,
while operatic activities were temporarily
eliminated at the Auditorium, Sunday night,
and the house turned over to a Schubert me-
morial concert.
A committee of about forty musicians and
music lovers, as well as the organization known
as the American Admirers of German Art,
planned an elaborate cycle of events in com-
memoration of Schubert. The objective was
to have Chicago officially represented in the
world-wide activities, also to assist in the
erection of a Schubert monument as a lasting
memorial to the composer's genius.
The official films of the Schubert centennial
in Vienna, celebrated last July by over 500 of
Austria's singers, and in which all of the peo-
ple of that nation participated, were released
at Orchestra Hall last week. Eight reels of
film depicting the story of the development of
German folk songs were shown. A double
quartet of the Chicago Singerverein accompanied
the release of the film with the presentation of
these compositions.
\
Schubert songs were also sung in the Chi-
cago schools, churches and clubs last week as
well as special programs broadcast over the
radio.
The second program, planned by the Schu-
bert Committee, will consist of Schubert music
at the Medinah Temple, Sunday afternoon,
December 2, by a combination of musical organ^
izations. The definite program will be arranged
by an executive committee, which has an ad-
visory committee, of which Frederick Stock,
conductor of the Chicago Symphony Orchestra,
is chairman, and the choral directors of the
thirteen choral societies which are taking part
in the program are members. These societies
will provide approximately 2,000 singers.
The Gordon String Quartet with Rudolph
Reiitter, piano, and V. Jiskra, bass viol, will be
among the artists. The Chicago Business
Men's Orchestra, conducted by Clarence Evans',
also will co-operate in the program, while a
mass chorus of 2^000 voices will complete the
program.
:
Gulbransen Co. Appeals for
Cooperation of Teachers
As a stimulus for promoting piano .sales, the
Gulbransen Co. has worked out an interesting
approach to salesmen and others contacting the
home in other lines of business to enlist their
services in piano selling. Full details of the
plan are contained in a two-color broadside six-
teen by twenty-one inches in size that has just
been mailed to the trade.
The basis of this appeal is a coupon book
and a series of letters whereby they will gain
distribution. One of the letters going out to
school teachers says in part:
"Like all other public-spirited citizens you
(Continued on page 13)