Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 24, 1928
The Music Trade Review
Brambach Modernistic Grand Piano Is
Featured at B. Altman & Co. Exhibit
Instrument in Special Case by Robert Reid Macguire, Noted Designer in Modernistic
Style, Shown in Music Room by New York Department Store
A BRAMBACH baby grand specially designed
by Robert Reid Macguire, a noted designer
of modernistic home furnishings, and, executed
by the custom department of the Brambach
Piano Co., is being featured,in New York City
in an impressive exhjbit of modernistic inte-
riors at B. Altman & Co., Fifth avenue and
Thirty-fourth street. This exhibit, occupying
practically the entire seventh floor of this large,
well-known retail establishment, shows the
The instrument itself, has an open pore finish,
silver gray in color, with the decorations on
the trusses, the top and the inside of the top
bearing exquisite modernistic designs executed
in a green and silver combination of most pleas-
ing and harmonious appearance. Mr. Macguire,
in his Brambach adaptation, has combined ex-
cellently the modernistic trend with practica-
bility.
The music room at AUman's is a really ex-
Brambach in Modernistic Style at Altman Co.
Exhibit in New York
Above is
shown the
Mezzo Grand
Style C,
5' 2"
At the left
is shown the
William &
Mary Period
Grand,
5' 2"
Henry F. Miller Prestige
Increases Sales
work of practically every prominent designer
of this new and appealing method of home dec-
orative treatment.
While living rooms, bedrooms, foyers, sitting
rooms and business offices are shown, the treat-
ment of the music room, which is illustrated
herewith, was easily the outstanding feature,
attracting the comment of everyone visiting the
•exhibit. This room, along with mdny others
at the exhibit, is the work of Mr. Macguire.
J. B. Bradford Go. Will
Increase Warerooms Size
quisite affair. The treatment, in general, was
done in gray, silver and light green, to har-
monize with the piano. Not only were the
designs of the various pieces perfectly in pro-
portion, but the harmonious blending of the
colors was most attractive. The ingenious plac-
ing of the piano, of course, was one of the chief
features of the. room, it .being placed on a two-
step dais- in an arched niche, which is plainly
discernible in the illustration;
avenue into its main store. The Bradford Co.
will also have the use of the show windows
and certain parts.of the first floor and elevator
as well.
To Take Over Space Now Occupied by Kaun
The nejyly leased addition gives about 3,000
Music Co. and Baldwin Warerooms in the square feet, of additional space to the J. B.
Bradford Co., allowing for the expansion of
Near Future
each department, and the new area will be
MILWAUKEE, WIS., November 17.—Plans for
given over to- the phonograph and radio de-
the expansion of the J. B. Bradford Piano partments. This will allow for a considerable
Co.; at 411 Broadway, have been announced enlargement in the Duo-Art department, and
by Hugh W. Randall, president and general the company has ordered a new Marie Antoin-
manager of the concern, one of the oldest and ette Aeolian Duo-Art pipe organ to be installed
most prominent music houses in the Ntfrthwest. in the Duo-Art salon on the fourth floor for
Mr. Randall states '•'that the corripany has demonstration purposes.
just leased the entire second and third floors
Mr. Randall also announced that the ticket
of the building at 90 East Wisconsin avenue, office and the private office of the Marion An-
occupied by the William A. Kaun -Music Co., drews' Concert Bureau will be moved from the
and the space vacated by the Baldwin Piano front of. the main store to. the rear, allowing
Co., which is opening in new and larger quar- for a larger space in the front of the store for
ters in the University Building at the south- the display of musical instruments and art fur-
east corner of Mason street and Broadway.
niture.,
•; • .
.••'••.• •;•_•.. ;
.
As the se.c'o.nd.floor of the Wisconsin avenue
"We believe it will be an excellent move both
Building is adjacent l o and on a level with the for ourselves and the Kaun Music Co., who will
first floor of the Bradford firm the store has the also draw from our Broadway entrance cus-
use of the, show windows and certain parts tomers for .sheet music," Mr. Randall stated.
of the first floor and elevator. An L-shaped
He stated that the company has already ar-
extension is being built from this building to ranged for a huge neon tube sign, one of the
the main building of the Bradford Co. so the largest signs in Milwaukee, to be erected in
concern will have an entrance on Wisconsin front of the building.
HP HE Henry F. Miller is outstanding,
-*- among the few pianos worthy of being
leaders, as a piano which brings prestige to
a store and increases sales through giving
the salesmen a wealth of talking points.
Wise dealers are securing exclusive pro-
tected territory rights upon this famous old
piano, and building their businesses through
its prestige.
But prestige is only one of the advan-
tages of the Henry F. Miller piano. It has
scores of effective selling points which
prove its supremacy—beauty and purity of
tone, an action almost human in its respon-
siveness, and the power to completely ex-
press the artist's most exacting interpreta-
tions. It is made by skilled craftsmen who
have devoted their lives to its betterment
and is presented in a complete line of styles
in uprights, grands, period grands and re-
producing pianos.
The Henry F. Miller dealer gains prestige
because he represents a fine old piano with
nation-wide recognition for its accomplish-
ments. He makes money because he offers a
fine, substantial and dependable piano at a
moderate price. If we are not represented
in your territory we shall be glad to give
you full information.
Choiat of American Homes Since 1865
Henry F. Miller Piano Co., Boston, Mass.
Clip This Coupon
R-4
to your letterhead and mail to Henry F.
Miller Piano Company for complete infor-
mation.