Music Trade Review
Issue: 1928 Vol. 87 N. 21 - Page 22
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
entury
it the message we are sending to
millions of people every day
through the medium of 31 Best
American Magazines directing the
readers to go to their dealers for
copies.
HOOK-UP
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY" is
Best selling Edition.
Century Music Pub. Co.
235 W. 40th SU H New York City
pictures. This trailer is being distributed to
exhibitors by "the National Screen Service as
a prologue to the picture and will do much to
focus popular attention on the number, which
has real merits as a song, judging by its early
reception. "; '
"The Woman Disputed" will have its first
showing at the Rivoli Theatre in New York in
the near future, where it will remain in-
definitely. To announce this event, the United
Artists, Inc., had a full-page pictorial adver-
tisement in the Sunday rotogravure section of
the New York "Herald-Tribune" recently, part
of which was devoted to a photograph of
Harold "Scrappy" Lambert, Brunswick record-
ing artist, holding and looking at a copy of the
song, "Woman Disputed, I Love You." Fifty
thousand copies of this page were sent to
United Artists' exhibitors with a suggestion
that they reproduce same in their local papers.
Music dealers will be provided with tie-up ma-
terials, window displays and the like during the
national run of the picture.
SAN
Music Engraver* and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
Featuring "Sonny Boy"
N. Y., recently and developed a real stimulus
to sheet music sales. Sam Braverman, music
buyer for the thirty-five Neisner Bros, stores,
most of them in Central New York State, was
responsible for the display and used similar
windows in all of the stores. During the week
of the Jolson display, sheet music sales ex-
ceeded those of the previous week by 95 per
cent and sales of Jewel and Perfect records
were increased by 85 per cent over the pre-
ceding week, which was quite a fair one by
itself.
The window was dressed attractively with
sheet music copies, records and music rolls
of "Sonny Boy" as well as with about seven
posters of Al Jolson. To clinch public interest,
a street loud-speaker playing a^ record of the
song caused thousands to pause.
Another Sen&ational Hit
in THE WITMARK
BLACK & WHITE
SERIES
BOSTON
PubK8hers
Can be had at follows
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
2 0 5 4 W. LAKE ST. CHICAGO. ILL
A strong window display, featuring ex-
clusively "Sonny Boy," theme song of Al Jol-
son's motion picture, "The Singing Fool," was
used by the Neisner Bros, store in Rochester,
BUY YOUR MUSIC FROM
New York City
O»/vy PUBLISHER. OUR. REFERENCE
c~** o-> WRITE FOR PRICES ~ ~
~
Dealer Reports 95 Per Cent Increase in Sheet.
Music Sales During Window Display Of This~
Number
FRANCISCO, CAL., November 16.—Frank
With the Wonderful Catalog,
Fin. Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
ROBERT TELLER SONS & DORNER
"Sonny Boy" Increases
Sales Through Display
Fox Go. Theme Songs
in Coast Tie-up
Pallma, Jr., Pacific Coast representative of the
Sam Fox Publishing Co., Cleveland and New
Witmark Number Tied
York, has arranged for a complete tie-up of
Up With "Woman Disputed" leading music stores in this territory with the
initial showing of the sound version of "Abie's
Publisher Sending Out Three-Color Folder Irish Rose" picture. The photoplay has its
Upon Theme Number of New United Artists San Francisco premiere tomorrow at the Cal-
ifornia Theatre. Mr. Pallma is prepared for
Film of Same Name.
a big demand for the two theme songs of the
A folder in three colors has just been re- picture, "Rosemary" and "Little Irish Rose,"
leased to the trade by M. Witmark & Sons, which are featured both instrumentally and
New York, and is devoted exclusively to the vocally throughout the picture. He states that
song "Woman Disputed, I-JLove You," theme other Sam Fox theme songs, "Neapolitan
of the United Artists photoplay, "The Woman Nights," from "Fazil," "Paradise" from Von
Disputed," starring Norma Talmadge. Dealers Stroheim's "The Wedding March," and "Wings"
are urged by the publishers to tie up with their from the Paramount picture of the same name,
big national campaign on this song during the are selling well in this territory.
showing of "The Woman Disputed" in their
An explosion in the repair shop of the Auto-
respective localities. A special synchronized
song trailer, consisting of 125 feet of film, has matic Piano Co., 927 N. W., Seventh avenue,
been prepared by the photoplay producers, Miami, Fla., damaged twenty pianos and an
featuring the lyrics of the song with animated organ to the extent of about $2,500.
Dealers say —
It's the easiest thing
In the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
NOVEMBER 24, 1928
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
SOLO—4 keys, Ab (eb te eb) Bb—C and D
DUET—2 keys, Bb and D
OCTAVO—Two Part, Three Part, Four Part,
Male, Female and Mixed Voicei
Instrumental for Piano
Tat Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, Violin, Cello and
Plane
VOCAL ORCHESTRA, DANCE ORCHESTRA, Walti,
BAND
M. WITMARK & SONS, NEW YORK
The Music Trade Review
entury
it the message we are sending to
millions of people every day
through the medium of 31 Best
American Magazines directing the
readers to go to their dealers for
copies.
HOOK-UP
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY" is
Best selling Edition.
Century Music Pub. Co.
235 W. 40th SU H New York City
pictures. This trailer is being distributed to
exhibitors by "the National Screen Service as
a prologue to the picture and will do much to
focus popular attention on the number, which
has real merits as a song, judging by its early
reception. "; '
"The Woman Disputed" will have its first
showing at the Rivoli Theatre in New York in
the near future, where it will remain in-
definitely. To announce this event, the United
Artists, Inc., had a full-page pictorial adver-
tisement in the Sunday rotogravure section of
the New York "Herald-Tribune" recently, part
of which was devoted to a photograph of
Harold "Scrappy" Lambert, Brunswick record-
ing artist, holding and looking at a copy of the
song, "Woman Disputed, I Love You." Fifty
thousand copies of this page were sent to
United Artists' exhibitors with a suggestion
that they reproduce same in their local papers.
Music dealers will be provided with tie-up ma-
terials, window displays and the like during the
national run of the picture.
SAN
Music Engraver* and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
Featuring "Sonny Boy"
N. Y., recently and developed a real stimulus
to sheet music sales. Sam Braverman, music
buyer for the thirty-five Neisner Bros, stores,
most of them in Central New York State, was
responsible for the display and used similar
windows in all of the stores. During the week
of the Jolson display, sheet music sales ex-
ceeded those of the previous week by 95 per
cent and sales of Jewel and Perfect records
were increased by 85 per cent over the pre-
ceding week, which was quite a fair one by
itself.
The window was dressed attractively with
sheet music copies, records and music rolls
of "Sonny Boy" as well as with about seven
posters of Al Jolson. To clinch public interest,
a street loud-speaker playing a^ record of the
song caused thousands to pause.
Another Sen&ational Hit
in THE WITMARK
BLACK & WHITE
SERIES
BOSTON
PubK8hers
Can be had at follows
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealers
2 0 5 4 W. LAKE ST. CHICAGO. ILL
A strong window display, featuring ex-
clusively "Sonny Boy," theme song of Al Jol-
son's motion picture, "The Singing Fool," was
used by the Neisner Bros, store in Rochester,
BUY YOUR MUSIC FROM
New York City
O»/vy PUBLISHER. OUR. REFERENCE
c~** o-> WRITE FOR PRICES ~ ~
~
Dealer Reports 95 Per Cent Increase in Sheet.
Music Sales During Window Display Of This~
Number
FRANCISCO, CAL., November 16.—Frank
With the Wonderful Catalog,
Fin. Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
ROBERT TELLER SONS & DORNER
"Sonny Boy" Increases
Sales Through Display
Fox Go. Theme Songs
in Coast Tie-up
Pallma, Jr., Pacific Coast representative of the
Sam Fox Publishing Co., Cleveland and New
Witmark Number Tied
York, has arranged for a complete tie-up of
Up With "Woman Disputed" leading music stores in this territory with the
initial showing of the sound version of "Abie's
Publisher Sending Out Three-Color Folder Irish Rose" picture. The photoplay has its
Upon Theme Number of New United Artists San Francisco premiere tomorrow at the Cal-
ifornia Theatre. Mr. Pallma is prepared for
Film of Same Name.
a big demand for the two theme songs of the
A folder in three colors has just been re- picture, "Rosemary" and "Little Irish Rose,"
leased to the trade by M. Witmark & Sons, which are featured both instrumentally and
New York, and is devoted exclusively to the vocally throughout the picture. He states that
song "Woman Disputed, I-JLove You," theme other Sam Fox theme songs, "Neapolitan
of the United Artists photoplay, "The Woman Nights," from "Fazil," "Paradise" from Von
Disputed," starring Norma Talmadge. Dealers Stroheim's "The Wedding March," and "Wings"
are urged by the publishers to tie up with their from the Paramount picture of the same name,
big national campaign on this song during the are selling well in this territory.
showing of "The Woman Disputed" in their
An explosion in the repair shop of the Auto-
respective localities. A special synchronized
song trailer, consisting of 125 feet of film, has matic Piano Co., 927 N. W., Seventh avenue,
been prepared by the photoplay producers, Miami, Fla., damaged twenty pianos and an
featuring the lyrics of the song with animated organ to the extent of about $2,500.
Dealers say —
It's the easiest thing
In the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
NOVEMBER 24, 1928
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
SOLO—4 keys, Ab (eb te eb) Bb—C and D
DUET—2 keys, Bb and D
OCTAVO—Two Part, Three Part, Four Part,
Male, Female and Mixed Voicei
Instrumental for Piano
Tat Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, Violin, Cello and
Plane
VOCAL ORCHESTRA, DANCE ORCHESTRA, Walti,
BAND
M. WITMARK & SONS, NEW YORK
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