Music Trade Review

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Musical Merchandise Section of The Music Trade Review
Let's Qet This Department
on a Money-Making Basis
BAND
INSTRUMENTS
REBUILT
You must admit that the above statement reflects your attitude
on the small goods department of your store. In fact it is your
attitude on any department of your business.
How can you make small goods profitable?
The answer is obvious. By selling those items that bring
profitable sales. Any instrument that is easy to sell means more
rapid turnover, less sales resistance, less time in making sales
and, consequently, more business at less expense and effort.
"Pushing" an item requires time, effort and money. Ludwig
drums require less push and less selling effort. There is a
steaHy demand for Ludwig goods the year round. This de-
mand has been created over a period of nearly twenty years.
Twenty years of good instruments and good service keeps the
Ludwig line up front; drummers and drum prospects ask for
Ludwig. Thus they are easy to sell—they will make money for
you.
REPAIRING and PLATING
Our Specialty
Satisfaction Guaranteed
Write for Prices
American Plating
&
Manufacturing 1 Co.
Manufacturers of
Musical Instruments and Accessories
20 E. Cullerton Ave.,
CHICAGO, ILL.
Send for Dealer Catalogs and our wholesale proposition
Ludwig & Ludwig
World's Largest and Foremost
Aiakers of Drums and Accessories
Black Diamond
Strings
1611-27 North Lincoln St., Chicago
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
OLDEST AND LARGEST HOUSE IN 1HE1M0E
17 Jackson Ave.
Middletown, N. Y.
MANUFACTURERS OF
METAL ACCESSORIES FOR
STRINGED INSTRUMENTS
dependable
MUSICAL
MERCHANDISE
WHOLESALE
ONLY
CATALOG ON
APPLICATION
ESTABLISHED 1834
BRUNO /We™? SECURITY
VICTOR
TALKING
MACHINES
^ ^ ^
CBruno frSon Inc.
351*953 FOURTH AVE - N.V.C
BRUNO Menn? SECURITY
18 Eleventh Street,
GoldMedalStrings
for
Violin, Viola,
'Cello and Bass
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
i| 5! Ile
Long Island City, N. Y.
SEND FOR TRADE PRICE LIST OF
Be e
MULLER & KAPLAN
DURRO
AND
154 East 85th St., N. Y.
The Magazine Issue of the Review
including the Musical Merchandise Section
is published the Second Issue of each month
VIOLINS
BOWS
STRINGS
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Mmrchandis*
House in America
Buegeleisen & Jacob son
5-7-9 Union Souare
NEW YORK