Music Trade Review
Issue: 1928 Vol. 87 N. 18 - Page 8
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The Music Trade Review
NOVEMBER 3, 192S
REVIEW
Out JNovember 1 0
Monthly
Magazine Issue
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
of
President, Raymond Bill; Vice-presidents, T. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B.
BRITTAIN WILSON,
CAFLETON CHACE, Business Manager
my>FVIFW
WIALY 1 0 "
Player Prospects Need
No Accents
If you believe that the player-piano can only be sold in
communities of foreign-born, this article, the actual ex-
perience of a piano merchant, is going to open your
eyes. He has found that the American is just as good
a player buyer as ever.
National Contest in Piano Playing
Endorsed
The biggest propaganda opportunity which has ever been
at the disposal of the piano industry. What has been
accomplished in contest work and what can be accom-
plished by a national contest.
Music, the Gift of Christmas
Gifts
The music merchant's holiday campaign has a before
and after. The before consists of selling musical in-
struments for actual gifts; the after, is getting the
Christmas money spent in his store. Think that over!
How Heppe Sells
Radio
The House of Heppe in Philadelphia is doing a big radio
business. A description of the canvassing methods it
uses and the results which it is achieving.
The Musical Merchandise Section
of The Review
"Here Is Your Market"—an analysis of the band instru-
ment market and the way Weymarin & Son handle it.
"Store and School"—why each of these is vitally neces-
sary to the other. "By the Way," a new department by
C. V. Buttelman, whose work is well known to readers
of The Review—and still more.
\
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out November 10
Editor
W. H. MCCLEARY, Managing
RAY BILL, Associate Editor
F. L. AVERY, Circulation
E. B. MUNCH, Eastern
Representative
WESTERN DIVISION:
FRANK W. KIXK, Manager
E.
J.
N«AIY
333 No. Michigan Are., Chicago
Telephone: State 1266
Telephone:
Vol. 87
1
Editor
Manager
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable: Elbill New York
November 3, 1928
No. 18
The Work of the RMA
HE rapid stabilization of the radio industry and the
manner in which it has won and is winning public
confidence is due in no small measure to the activities
of the Radio Manufacturers' Association, which has been and is
laboring earnestly to rid the industry of questionable methods and
confusing terms, and to keep the public informed as to what they
may expect to receive when they buy a radio receiver of a cer-
tain description.
One of the most important moves of the Association has been
to insist upon an accurate description of the electrically operated
set, which was particularly necessary at the time because of the
presence in the market of receivers operating direct from the house-
current socket and others operating from the socket but through
the medium of eliminators and other accessories. The question
was not as to the relative value of the two methods of control
and operation, but rather one of acquainting the buying public with
the difference, so that they might make their purchases intelligently
and not be misled.
The Radio Manufacturers' Association has also worked to clean
its own house, and in the adoption of definite manufacturing
standards has done much not alone to keep the manufacturer in
line with trade progress, but to protect the ultimate buyer to the
extent of getting merchandise of some definite quality value.
Still another action of the RMA, which reflects to the credit
of the industry as a whole, is its campaign to keep the public
properly informed regarding the progress of television. Without
some authoritative check-up the publicity given this newest inven-
tion would lead prospective radio buyers to hesitate and wait un-
til they could secure television and radio combined—the last word.
By having published the facts in the case, and pointing out that
it would be some years before television reaches the commercial
stage, the RMA has enabled the prospective customer to buy with
confidence.
In view of what is being done in organizing and stabilizing
the radio industry from within the thousands of music merchants
who feature radio should keep in close touch with what the RMA
is doing. They owe it to themselves and to their businesses to
know what is what, for radio has passed the point where it is a
haphazard, uncertain factor. The dealer who has had the experi-
ence of stocking up with unsatisfactory products because of his
own ignorance or because he was misled by an unscrupulous rep-
resentative of the jobber or manufacturer will particularly appre-
ciate the efforts being made to put the radio business on a fixed,
definite basis,
The Music Trade Review
NOVEMBER 3, 192S
REVIEW
Out JNovember 1 0
Monthly
Magazine Issue
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
of
President, Raymond Bill; Vice-presidents, T. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B.
BRITTAIN WILSON,
CAFLETON CHACE, Business Manager
my>FVIFW
WIALY 1 0 "
Player Prospects Need
No Accents
If you believe that the player-piano can only be sold in
communities of foreign-born, this article, the actual ex-
perience of a piano merchant, is going to open your
eyes. He has found that the American is just as good
a player buyer as ever.
National Contest in Piano Playing
Endorsed
The biggest propaganda opportunity which has ever been
at the disposal of the piano industry. What has been
accomplished in contest work and what can be accom-
plished by a national contest.
Music, the Gift of Christmas
Gifts
The music merchant's holiday campaign has a before
and after. The before consists of selling musical in-
struments for actual gifts; the after, is getting the
Christmas money spent in his store. Think that over!
How Heppe Sells
Radio
The House of Heppe in Philadelphia is doing a big radio
business. A description of the canvassing methods it
uses and the results which it is achieving.
The Musical Merchandise Section
of The Review
"Here Is Your Market"—an analysis of the band instru-
ment market and the way Weymarin & Son handle it.
"Store and School"—why each of these is vitally neces-
sary to the other. "By the Way," a new department by
C. V. Buttelman, whose work is well known to readers
of The Review—and still more.
\
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out November 10
Editor
W. H. MCCLEARY, Managing
RAY BILL, Associate Editor
F. L. AVERY, Circulation
E. B. MUNCH, Eastern
Representative
WESTERN DIVISION:
FRANK W. KIXK, Manager
E.
J.
N«AIY
333 No. Michigan Are., Chicago
Telephone: State 1266
Telephone:
Vol. 87
1
Editor
Manager
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable: Elbill New York
November 3, 1928
No. 18
The Work of the RMA
HE rapid stabilization of the radio industry and the
manner in which it has won and is winning public
confidence is due in no small measure to the activities
of the Radio Manufacturers' Association, which has been and is
laboring earnestly to rid the industry of questionable methods and
confusing terms, and to keep the public informed as to what they
may expect to receive when they buy a radio receiver of a cer-
tain description.
One of the most important moves of the Association has been
to insist upon an accurate description of the electrically operated
set, which was particularly necessary at the time because of the
presence in the market of receivers operating direct from the house-
current socket and others operating from the socket but through
the medium of eliminators and other accessories. The question
was not as to the relative value of the two methods of control
and operation, but rather one of acquainting the buying public with
the difference, so that they might make their purchases intelligently
and not be misled.
The Radio Manufacturers' Association has also worked to clean
its own house, and in the adoption of definite manufacturing
standards has done much not alone to keep the manufacturer in
line with trade progress, but to protect the ultimate buyer to the
extent of getting merchandise of some definite quality value.
Still another action of the RMA, which reflects to the credit
of the industry as a whole, is its campaign to keep the public
properly informed regarding the progress of television. Without
some authoritative check-up the publicity given this newest inven-
tion would lead prospective radio buyers to hesitate and wait un-
til they could secure television and radio combined—the last word.
By having published the facts in the case, and pointing out that
it would be some years before television reaches the commercial
stage, the RMA has enabled the prospective customer to buy with
confidence.
In view of what is being done in organizing and stabilizing
the radio industry from within the thousands of music merchants
who feature radio should keep in close touch with what the RMA
is doing. They owe it to themselves and to their businesses to
know what is what, for radio has passed the point where it is a
haphazard, uncertain factor. The dealer who has had the experi-
ence of stocking up with unsatisfactory products because of his
own ignorance or because he was misled by an unscrupulous rep-
resentative of the jobber or manufacturer will particularly appre-
ciate the efforts being made to put the radio business on a fixed,
definite basis,
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