Music Trade Review
Issue: 1928 Vol. 87 N. 17 - Page 9
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OCTOBER 27, 1928
The Music Trade Review
of New Orleans, La., daughter of Mr. and Mrs.
Harris Hyman of that Southern city. Mr.
Steinert is the son of Mr. and Mrs. Rudolph
Steinert of New Haven, Conn. Miss Hyman
Is Appointed Assistant to Vice-President of is a graduate of Wheaton College and has
Firm—Formerly With Cheney Sales Corp. lately returned from abroad. At the present
time she is visiting friends in this city. Mr.
and the Aeolian Co. of New York
Steinert is a graduate of Yale, class of '23, and
G. Dunbar Shewell, formerly president of the is a member of the Yale Club of Boston, the
Cheney Sales Corp. and until recently connected Unicorn Country Club and the Boston Athletic
with the Aeolian Co. as Eastern representative, Association. The wedding is to be some time in
December.
G. Dunbar Shewell With
the Welte-Mignon Corp.
Columbia Phonograph Co.
Issues 1929 Catalog
New Volume Replete With Information Re-
garding Records and Those Who Make Them
—Also Features New Instruments
G. Dunbar Shewell
has joined the Welte-Mignon Corp. as assistant
to the vice-president.
Mr. Shewell has wide experience in the piano
industry, which, together with the reputation
as a composer-pianist, should make him a de-
cided asset to the Welte-Mignon Corp.
When interviewed concerning his new posi-
tion Mr. Shewell was enthusiastic about the fu-
ture of the Welte-Mignon Corp., especially in
regard to the great possibilities of the new
Welte-Mignon Musicalle.
The Musicalle is a cabinet containing eight
records and the silent mechanism for control-
ling them. It is connected with the piano by a
small, easily concealed cable. A tablet, scarcely
larger than a small book of verse, operates the
Musicalle—resting inconspicuously on a table
or stand in your library, your dining-room, or
wherever you wish. The Welte-Mignon
mechanism may be installed in straight grand
pianos of any make with Musicalle cabinet to
match, or the Musicalle may be obtained with
the Welte-Mignon reproducing piano.
An interesting fact to the trade is that Mr.
Shewell is the son-in-law of the late C. J.
Heppe, and was for many years connected with
the well-known firm of C. J. Heppe & Son in
Philadelphia.
Taylor M. & F. Go. Opens
New Store in Columbia
COLUMBIA, MO., October 20.—The Taylor Music
& Furniture Co. held the formal opening of its
new quarters here recently; displaying a com-
plete stock of pianos, phonographs, radio and
home furnishings. The store utilizes three large
floors and has one of the largest stocks of musi-
cal instruments in Central Missouri. The lines
of pianos handled include the Mason & Hamlin,
Knabe, Chickering, J. & C. Fischer, the Ampico,
Cable, Story & Clark and Gulbransen instru-
ments. •
Engagement of Alan
Steinert Is Announced
October 23.—The engagement
was announced a few days ago of Alan Steinert,
New England manager of the Eastern Talking
Machine Co., and Miss Claire Newman Hyman
BOSTON, MASS.,
The new 1929 catalog of the Columbia Phono-
graph Co., New York, has just been published
and will be ready for general distribution
shortly. The volume is clothed in a futuristi-
cally designed cover and is a veritable mine of
information with respect to music and musi-
cians. The general listing is alphabetical,
coupling at least four times each double disc
record, containing two separate compositions.
The artists are also included in this list.
Other helpful references in the volume are a
piano record listing with respective artists, a
sacred selection listing, and a dance and popu-
lar song record group. A detailed list of the
Masterworks artists and their recordings is
found in a separate section which is tinted.
Lastly is a roster of serious composers fol-
lowed by a section entirely given over to Col-
umbia Viva-tonal phonographs and Columbia
radio sets.
New Ludwig Representative
to Gover the West
W. W. Forbish Joins Ludwig & Co. Staff and
Will Have Headquarters in Chicago—Com-
pany Abreast of Year's Quota
W. T. Brinkerhoff, general manager of Lud-
wig & Co., New York, announced this week the
appointment of W. W. Forbish as Western
representative, who will make his headquarters
in Chicago.
F. E. Edgar, sales manager of the company,
returned home this week from a most success-
ful Western trip, and is at present visiting sev-
eral important cities in the East.
To The Review this week Mr. Brinkerhoff
expressed himself as highly pleased with the
progress the company has made during the last
eight months. "At present," he says, "we are
w r orking on a full-time schedule, and there has
been a splendid demand for the new models
which we introduced in the Spring. That the
Ludwig line has gained in popularity and is
filling the requirements of a large number of
representative dealers throughout the country
is shown by the fact that we have opened 200
new accounts since the first of the year. This
certainly shows progress, and I have every rea-
son to believe that by the end of the year we
will reach the quota in production that we set
down at the first of the year. Dealers are find-
ing our period models most successful instru-
ments to handle because they are not only at-
tractive in appearance and artistically finished,
but also because of the improvements we have
made in manufacturing facilities, whereby we
are able to produce them to retail at a popular
price without detriment to quality."
Music Houses Exhibit
at Texas State Fair
October 20.—Attractive booths of
tlie Whittle Music Co. and Baldwin Piano Co.,
both of this city, were centers of interest for
thousands of visitors at the Texas State Fair
held here during the past w r eek. Miss Madeline
Durham, daughter of David Durham, manager
of the piano department of the Whittle con-
cern, acted as hostess in this company's booth,
a feature of which was a midget upright piano
with a case done in modern decorative style.
DALLAS, TEX.,
Meier & Frank Co. Stage
Home Economics Show
PORTLAND, ORE., October 20.—The Meier &
Frank Co., staged a Home Economics Show
the early part of October, which was held on
the sixth floor of the department store, and
was visited by many thousands during the ex-
position. The electrical and radio departments
received the greatest attention, the latter espe-
cially occupying about a fourth of the space
allotted to exhibitors. The radios exhibited in-
cluded Radiolas, Freshman, Majestic, Kolster,
Atwater Kent and the Brunswick.
Those Attractive Little
Holland Uprights!
R dealers wonder how we do it. They say they
O J have
never heard such tone nor seen such cabinet
work at the moderate price.
Of course you want to make the most out of your sales
efforts. These little uprights constitute wonderful
mediums for volume piano business. Every dealer in
unoccupied territory owes it to himself to get complete
information about them.
Write us to-day. It will take you but a minute to do
so and it may prove a very big thing for your business.
Holland Piano Manufacturing Co.
Metropolitan Bank Building
Minneapolis, Minn.
Factory and shipping point, Menomonie, Wis.
OCTOBER 27, 1928
The Music Trade Review
of New Orleans, La., daughter of Mr. and Mrs.
Harris Hyman of that Southern city. Mr.
Steinert is the son of Mr. and Mrs. Rudolph
Steinert of New Haven, Conn. Miss Hyman
Is Appointed Assistant to Vice-President of is a graduate of Wheaton College and has
Firm—Formerly With Cheney Sales Corp. lately returned from abroad. At the present
time she is visiting friends in this city. Mr.
and the Aeolian Co. of New York
Steinert is a graduate of Yale, class of '23, and
G. Dunbar Shewell, formerly president of the is a member of the Yale Club of Boston, the
Cheney Sales Corp. and until recently connected Unicorn Country Club and the Boston Athletic
with the Aeolian Co. as Eastern representative, Association. The wedding is to be some time in
December.
G. Dunbar Shewell With
the Welte-Mignon Corp.
Columbia Phonograph Co.
Issues 1929 Catalog
New Volume Replete With Information Re-
garding Records and Those Who Make Them
—Also Features New Instruments
G. Dunbar Shewell
has joined the Welte-Mignon Corp. as assistant
to the vice-president.
Mr. Shewell has wide experience in the piano
industry, which, together with the reputation
as a composer-pianist, should make him a de-
cided asset to the Welte-Mignon Corp.
When interviewed concerning his new posi-
tion Mr. Shewell was enthusiastic about the fu-
ture of the Welte-Mignon Corp., especially in
regard to the great possibilities of the new
Welte-Mignon Musicalle.
The Musicalle is a cabinet containing eight
records and the silent mechanism for control-
ling them. It is connected with the piano by a
small, easily concealed cable. A tablet, scarcely
larger than a small book of verse, operates the
Musicalle—resting inconspicuously on a table
or stand in your library, your dining-room, or
wherever you wish. The Welte-Mignon
mechanism may be installed in straight grand
pianos of any make with Musicalle cabinet to
match, or the Musicalle may be obtained with
the Welte-Mignon reproducing piano.
An interesting fact to the trade is that Mr.
Shewell is the son-in-law of the late C. J.
Heppe, and was for many years connected with
the well-known firm of C. J. Heppe & Son in
Philadelphia.
Taylor M. & F. Go. Opens
New Store in Columbia
COLUMBIA, MO., October 20.—The Taylor Music
& Furniture Co. held the formal opening of its
new quarters here recently; displaying a com-
plete stock of pianos, phonographs, radio and
home furnishings. The store utilizes three large
floors and has one of the largest stocks of musi-
cal instruments in Central Missouri. The lines
of pianos handled include the Mason & Hamlin,
Knabe, Chickering, J. & C. Fischer, the Ampico,
Cable, Story & Clark and Gulbransen instru-
ments. •
Engagement of Alan
Steinert Is Announced
October 23.—The engagement
was announced a few days ago of Alan Steinert,
New England manager of the Eastern Talking
Machine Co., and Miss Claire Newman Hyman
BOSTON, MASS.,
The new 1929 catalog of the Columbia Phono-
graph Co., New York, has just been published
and will be ready for general distribution
shortly. The volume is clothed in a futuristi-
cally designed cover and is a veritable mine of
information with respect to music and musi-
cians. The general listing is alphabetical,
coupling at least four times each double disc
record, containing two separate compositions.
The artists are also included in this list.
Other helpful references in the volume are a
piano record listing with respective artists, a
sacred selection listing, and a dance and popu-
lar song record group. A detailed list of the
Masterworks artists and their recordings is
found in a separate section which is tinted.
Lastly is a roster of serious composers fol-
lowed by a section entirely given over to Col-
umbia Viva-tonal phonographs and Columbia
radio sets.
New Ludwig Representative
to Gover the West
W. W. Forbish Joins Ludwig & Co. Staff and
Will Have Headquarters in Chicago—Com-
pany Abreast of Year's Quota
W. T. Brinkerhoff, general manager of Lud-
wig & Co., New York, announced this week the
appointment of W. W. Forbish as Western
representative, who will make his headquarters
in Chicago.
F. E. Edgar, sales manager of the company,
returned home this week from a most success-
ful Western trip, and is at present visiting sev-
eral important cities in the East.
To The Review this week Mr. Brinkerhoff
expressed himself as highly pleased with the
progress the company has made during the last
eight months. "At present," he says, "we are
w r orking on a full-time schedule, and there has
been a splendid demand for the new models
which we introduced in the Spring. That the
Ludwig line has gained in popularity and is
filling the requirements of a large number of
representative dealers throughout the country
is shown by the fact that we have opened 200
new accounts since the first of the year. This
certainly shows progress, and I have every rea-
son to believe that by the end of the year we
will reach the quota in production that we set
down at the first of the year. Dealers are find-
ing our period models most successful instru-
ments to handle because they are not only at-
tractive in appearance and artistically finished,
but also because of the improvements we have
made in manufacturing facilities, whereby we
are able to produce them to retail at a popular
price without detriment to quality."
Music Houses Exhibit
at Texas State Fair
October 20.—Attractive booths of
tlie Whittle Music Co. and Baldwin Piano Co.,
both of this city, were centers of interest for
thousands of visitors at the Texas State Fair
held here during the past w r eek. Miss Madeline
Durham, daughter of David Durham, manager
of the piano department of the Whittle con-
cern, acted as hostess in this company's booth,
a feature of which was a midget upright piano
with a case done in modern decorative style.
DALLAS, TEX.,
Meier & Frank Co. Stage
Home Economics Show
PORTLAND, ORE., October 20.—The Meier &
Frank Co., staged a Home Economics Show
the early part of October, which was held on
the sixth floor of the department store, and
was visited by many thousands during the ex-
position. The electrical and radio departments
received the greatest attention, the latter espe-
cially occupying about a fourth of the space
allotted to exhibitors. The radios exhibited in-
cluded Radiolas, Freshman, Majestic, Kolster,
Atwater Kent and the Brunswick.
Those Attractive Little
Holland Uprights!
R dealers wonder how we do it. They say they
O J have
never heard such tone nor seen such cabinet
work at the moderate price.
Of course you want to make the most out of your sales
efforts. These little uprights constitute wonderful
mediums for volume piano business. Every dealer in
unoccupied territory owes it to himself to get complete
information about them.
Write us to-day. It will take you but a minute to do
so and it may prove a very big thing for your business.
Holland Piano Manufacturing Co.
Metropolitan Bank Building
Minneapolis, Minn.
Factory and shipping point, Menomonie, Wis.
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