Music Trade Review

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The Music Trade Review
10
Platt Music Co. Records
$130,000 Sales in Day
Anniversary Sale of Los Angeles Music House Indicates That Pub-
lic of That City Is Still Interested in Pianos—
Tuners Hold Big Meeting
OS ANGELES, CAL," September 14.—The twenty-third anniversary sale of the Platt Music
Co. started with a bang on Monday morning, and the first day's sales reached a total be-
tween one hundred and thirty, and one hundred and forty thousand dollars. Each succes-
sive day has approximated the opening day, and very large crowds have thronged the seven Platt
stores—Broadway, Western avenue, Hollywood boulevard, Vermont avenue, Brooklyn avenue,
Huntington Park, Long Beach—day after day. Trie Broadway store has, of course, led the way
in actual volume, but the others have held to
their high quotas and the public has responded bert Luster, C. E. Haldeman, Lynn F. Pierce,
in a remarkable manner to the well-prepared E. A. Forgy, Ashley Manning, H. B. Parkin-
and heavy barrage of advertising which was son, Wm. Mull, A. H. Zeller, Fred C. Chace,
laid down through the double-page advertise- R. B. Goodwin, Chas. W. Howard, E. Grumers,
ments and a special newspaper which was dis- A. L. Gardner, L. Dearden, E. E. Trimmer, F.
tributed throughout all the homes in the ter- A. Mielke and A. G. Farquharson. The last
named, secretary of the Music Trades Associa-
ritory.
tion of Southern California, stated that he be-
National Secretary Expected Here Soon
Delbert L. Loomis, secretary of the National lieved that a closer co-operation between the
Association of Music Merchants, is expected to piano tuners and the music dealers would be
arrive in Los Angeles on Thursday, October 4, of great value to all and recommended that a
and a special general meeting of the Music questionnaire be prepared for members of the
Trades Association of Southern California will
be held on that evening in honor of his visit. M. Steinert & Sons Co.
Invitations to attend the meeting will be sent
to all members of the trades and a large attend-
Holds Sales Convention
ance is anticipated.
Branch Managers and Salesmen of Prominent
Piano Tuners Hold Well-Attended Meeting
New England Music House Gathered in
A meeting of the Southern California Chapter
Boston for Annual Conference Last Week.
of the National Association of Piano Tuners
took place at the Pig and Whistle Cafe, West
Seventh street, on Friday evening, September
BOSTON, MASS., September 15.—The second an-
7. The occasion was to hear the report from nual convention of branch managers, salesmen
>R. Shero, Western executive director, and W.
[O. Sparrow on their visit to the national con-
vention which took" place in Cleveland last
month. Mr. Shero described in detail the jour-
ney which he and Mr. Sparrow took by auto-
mobile to and from Cleveland as well as re-
counting the events and activities which trans-
pired at the convention. His report received
ithe heartiest applause and approval of the mem-
bers and he was followed by Mr. Sparrow who
related the difficulties which presented them-
selves before due and proper representation
was givei]?'tip the Atlantic and Pacific Coast
delegates for future active representation. H.
B. Manby, /Ppnyer, .Colo., representative, gave
an interesting talk on the ways and procedure
'which have been adopted in njs district by the
•piano tuners and stated that only members of
'the naUoriaf association are recognized and
Officials at Steinert Convention
recommended by the music dealers in that city.
to right, first row: Alexander Steinert, Theodore E.
C. M. Shafer, who- recently came here from Left
Steinway, John Powell. Second row: A. Alfred Wagner
and Robert S. Steinert
Kansas City, and who was president of the
Kansas City Chapter, told, the members about and executives of the M. Steinert & Sons Co.,
ithe progress which has been made in that city held here last week, served to bring from his
in respect to 'proper tuning and care of pianos. Summer home on Cape Cod Mr. Theodore E
G. B. Riley, president of the Chapter, pre- Steinway, president of Steinway & Sons, as
sided, and among others present were: F. C. guest of honor and principal speaker. In atten-
Hayden, F. Percy Green/ Grant Vaughan, Al- dance were about eighty men, all active as man-
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SEPTEMBER 22, 1928
piano tuners' association which would embody
answers to questions in regard to comments
and remarks which they heard from customers
and in the homes where they were engaged in
tuning pianos.
Los Angeles Radio Show Big Success
The Sixth Annual National Radio Exposition,
which took place in the Ambassador Audito-
rium, September 3 to 8, inclusive, proved an un-
bounded success. The attendance at this year's
show exceeded that of any previous radio ex-
position held on the Pacific Coast in spite of
the fact that during the week a very warm spell
of weather prevailed, driving, undoubtedly,
thousands of people to the beaches who might
otherwise have attended the show. In addition,
the great Southwestern Exposition closed its
doors on the first night of the radio show and
National Air races and Exposition opened on
the eighth, both of these, as well as a large
Orange Show, which ran during the entire week,
were counter attractions. The arrangements
and decorations at the radio show were excep-
tionally good while the exhibits at the various
booths drew nothing but praise. Quite a. large
amount of actual business was secured during
the show in addition to thousands of prospects.
The television booth, which was conducted by
K. G. Ormiston, well-known radio technician,
attracted a great deal of attention and served
the purpose for which it was intended, namely:
to convince the public that television is in the
experimental stage still and not an adjunct in
the near future to a radio receiving set.
agers of branch stores, salesmen, and depart-
ment-directors.
Robert S. Steinert, president of the company,
was chairman of the first meeting, and pre-
sented Alexander Steinert, the head of the firm,
who greeted his employes with warm words of
appreciation and many good bits of advice for
the future. John Powell, a promotion-represen-
tative of Steinway & Sons, showed a two-reel
film of "The Making of a Steinway." C Alfred
Wagner, vice-president of the Aeolian Co.,
talked on "General Merchandising and Aeolian
Progress, as applied, to the Duo-Art and Audio-
graphic Music."
The program for the convention covered a
range from piano-making to piano-selling, Duo-
Art and Aeolian products, radio and Victrola
products. One of the morning sessions was
followed by a bus-ride to Neponset where the
Aeolian Co.'s factory was inspected and lunch
served.
Among the various speakers who addressed
the gatherings were Benjamin Gross, of the
Stromberg-Carlson Radio Co.; Major Frost of
the Kolster Radio Corp.; Alan Steinert and
Robert A. Drake for "Victor Products"; Jerome
F. Murphy, assistant treasurer of the. Steinert
Co. on "Finance"; Arthur O'Leaxy, Steinert's
wholesale manager on "Steinert Progress"; E.
T. P. Jenks, sales manager, on "Branch Co-
operation"; T. F. Kelliher, credit manager on
"Instalment sales and collections"; Howard
Cushing, manager of retail Victor and radio
sales on "Co-operation on sales."
The conferences were enlivened by variqus
lunches at the Hotel Statler and Copley Plaza,
and closed with a get-together farewell dinner
at the University Club.
19&STIEFF PIANO
Will attract tke attention of those
wko know and appreciate tone guality
CHAS.M.STIEFF Inc.
StieffHall
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