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Music Trade Review

Issue: 1928 Vol. 87 N. 11 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 15, 1928
The Music Trade Review
Ampico Hall in New York
Holds Formal Opening
Welte-Mignon Special
Concert at Toledo
Retail Sales of Mason & Hamlin, Knabe and Chickering Now Con-
centrated in Warerooms at Forty-seventh Street and Fifth
Avenue—Week's Musical Program Given
William C Heaton, sales manager of the
piano division of the Welte-Mignon Corp., New
York, took advantage of the fact that he was
exhibiting the company's products in Toledo to
give a recital at the Commodore Perry Hotel
on Sunday evening. It was attended by an
audience that practically filled the large ball-
room and which was amazed at the perform-
ance and particularly at the operation of the
Welte-Mignon Musicale.
The program was advertised as being given
through the courtesy of the music dealers of
Toledo, several of whom co-operated to the
extent of advising their prospects by phone and
letter of the event and inviting them to be
present. Advertisements were also inserted in
the newspapers of Saturday and Sunday. On
Sunday the Toledo Times carried an illustrated
story announcing the event.
The assisting artists were Eulalie Smythe
Pope, soprano, and Karl A. Ahrendt, violinist,
both presented with the accompaniment of the
Welte-Mignon. After the program of ten
numbers was finished a number of those pres-
ent came upon the stage to inspect and ask
questions regarding the instrument.
HE warerooms in the new Ampico Hall, at Forty-seventh street and Fifth avenue, New
York, were a scene of much activity this week, the occasion being the l'ormal opening of
the hall with the combined showing of Mason & Hamlin, Knabe and Chickering pianos as
well as the Ampico. The event was widely heralded with full-page announcements in the leading
New York newspapers on Sunday, September 9, and hundreds of distinguished visitors were present
in the main salon on the ground floor for the musical programs each day between 4 and 5 o'clock.
Tea was served to guests in an ante-room on the
second floor, giving the receptions both a social of the Music Merchants' Association of Ohio
this year than has been the case at its previous
as well as musical flavor.
The gala day of the week was Tuesday after- conventions, nevertheless there were a substan-
noon, when an hour's concert was given in the tial number of displays of musical instruments
main warerooms by the full Goldman Band, of all kinds made at the Hotel Commodore
under the direction of Edwin Franko Goldman. Perry by manufacturers and wholesalers,
The strains of this fine musical organization, among them being Autopiano Co., Bacon Piano
well known to all New Yorkers through its Co., Baldwin Piano Co., Bankers-Commercial
playing during the past Summer, penetrated Security Co., Hehning Piano Co., Behr Bros
the large front windows of Ampico Hall, at- & Co., Inc., Brambach Piano Co.,, Brinkerhorr
tracting thousands of pedestrians, who formed Piano Co., Brunswick-Balke-Collender Co.,
a bank of listeners, eight or ten persons deep. Bush & Lane Piano Co., Capehart Automatic
The Goldman program included Gilbert & Sul- Phonograph Corp., Chase-Emerson Co/p., A.
livan music, Dvorak's "Humoresque," "The B., Cleveland Distributing Co., Columbia Pho-
Volga Boatman's Song," several of Mr. Gold- nograph Co., Conn, Ltd., C. G., Davenport-
man's own marches and other favorites from Treacy Piano Co., Frederick Investment Co.,
his Summer concerts. The balance of the week Freshman Co., Inc., Chas., Grossman Bros.
was given over to musicales in which many Music Co., Gulbransen Co., Hazelton Bros.,
prominent musicians and Ampico artists took Inc., Kohler & Campbell, Inc., Kroege.- Piano
Co., Milton Piano Co., Packard Piano Co., Pho-
part.
Outside of reception hours Berthold Neuer, nograph Supply Co., QRS Co., Schiller Piano
manager of the retail department of Ampico Co., Schubert Tri-Harmonic Co., Schultz, Inc.,
Hall, w r as kept busy in assimilating the com- H. C, Schulz Co., M., Stadlmair Co., Inc.,
bined sales forces of the Mason & Hamlin and Henry Stein, Charles Frederick, Stultz & Bauer,
Chickering warerooms, which closed last Satur- Tonk Bros. Co., Welte-Mignon Corp. and Wur-
day. These instruments with the Knabe, litzer Grand Piano Co.
Haines Bros., Fischer, Brewster, Marshall &
Wendell and Armstrong pianos are now on
Gulbransen Dealers Meet
display on the three large floors and basement
of Ampico Hall.
TOLEDO, O., September 13.—One of the features
Among the new features embodied in the
establishment is a bureau, supplying tickets at of the annual convention of the Ohio Music
box offices prices, for the leading musical Merchants' Association was a special meeting
events in the large public halls. A teacher-and- of the Gulbransen dealers attending, held on
pupil bureau has also been formed with head- the second day of the event. Walter Kiehn
quarters in Ampico Hall to serve as a clearing presented a unique selling campaign evolved by
house to bring the right music teacher and the Gulbransen Co. to the assembled mer-
right pupil together. Also an artists' bureau chants, and John S. Gorman made a plea that
has been formed to supply high-class inusic for every Ohio piano merchant add at least one
salesman to his present selling organization.
all occasions.
T
Ohio Music Merchants'
Hold Annual Meeting
(Continued from page 5)
ry C. Wildermuth, of Toledo, five years; A. B.
Smith, Jr., of Akron, three years; and Chester
Anderson, of Dayton, four years.
It was decided to hold next year's convention
in Columbus.
The Banquet
The annual banquet of the Association on
Wednesday evening was well attended, the prin-
cipal speaker being Myers R. Cooper, of Cin-
cinnati, Republican ' candidate for governor of
Ohio. An excellent entertainment program was
provided by Maude I.ackins and chorus, as well
as others, followed by dancing to the music of
the Tune Tinker Lassies.
Exhibits at the Ohio
Music Merchants' Meet
TOLEDO, O., September 11.—Although there
were fewer exhibits made at the convention
Opens Radio Section
A new radio department has been installed
recently by the Baldwin Piano Co. store in In-
dianapolis, Ind., with C. P. Herdman as man-
ager. A large stock of all-electric sets has
been placed or secured tor the Fall trade.
Opens Branch in Cambridge
WELI.ESLEY, MASS., September 8.—The Music
Box of this city has opened a branch store on
Holyoke street, Harvard square, Cambridge,
carrying the same lines that are handled in the
main store.
New Store in Drumright
W. C. Heaton Presents Welte-Mignon Repro-
ducer and Musicale in Special Event at the
Commodore Perry Hotel
Harold M. Follett has been appointed sales
manager of the Thomas Music Stores, Inc., 101
North Pearl street, Albany, N. Y., of which
Louis H. Schutter is president.
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you w a n t
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO,
Established in 1806
I )RI'MRK;IIT, OKI.A., September 12.—The Cowan
& Hughes Music Co. has leased a store at 11(1
East Broadway, this city, and as soon as the
remodeling is completed it will be opened a.s a
general music store,
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.

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