Music Trade Review
Issue: 1928 Vol. 87 N. 11 - Page 5
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S
The Music Trade Review
SEPTEMBER 15, 1928
shall, with your permission, read the following
message from President Roberts:
"To the officers and members of the Music
Merchants' Association of Ohio: 'On behalf
of the officers and members of the National
Association of Music Merchants I wish to ex-
tend cordial greetings and best wishes for the
success of your nineteenth annual convention.
Your Association has done a great deal for its
members and for the cause of music, and de-
serves the support of every merchant in your
State.
"The National Association stands ready at all
times to co-operate with you in any way pos-
sible.
" 'Music is an actual human necessity if man-
kind is to continue to progress morally, intel-
lectually and spiritually. Our industry, based
upon a priine necessity of life, rests upon a sure
and safe foundation and may, therefore, be con-
sidered a solid, permanent business. The fu-
ture of the music business in our country is
assured beyond any doubt whatever.
" 'I confidently predict that later in the Fall,
when the political situation has cleared up,
the music business will begin an upward climb
and that we will have increasingly better times
throughout 1929.
seriously objectionable features connected with
the double taxation resulting from Treasury
Department regulations regarding the reporting
of income tax. Amplifying this particular kind
of service we now have under way plans for
establishing a legal department which will be
in a position to give information regarding
conditional sale laws in various States through-
out the Union. This is a subject which has
been given, as I understand it, very special at-
tention by your secretary, Mr. Hyre.
"The very extensive promotional activities
of the Executive Office of the National Associa-
tion will mean much to the music merchant.
One of the biggest features is the work in co-
operation with the National Bureau for the Ad-
vancement of Music and the Music Super-
Frank J. Bayley, of Detroit and president of
the Music Merchants Association of Michigan,
in tho course of his address, urged some radical
improvements in the piano, declaring that there
had been practically no change in the past fifty
years in these instruments despite the fact that
other products are steadily advancing and pre-
senting elements of novelty in their appeal to
the ultimate buyer. He cited the example of
Henry Ford who to-day is giving five times the
value at half the cost that prevailed when he
started in business. The speaker stated there
should be 1,000,000 pianos sold annually instead
of less than 200,000 as is the case to-day. He said
that the dealers are blaming the manufacturers
and the manufacturers the dealers, but gave it as
his personal opinion that the retailers were not
at fault and that the remedy for present con-
ditions was that the manufacturers should im-
prove their product and recreate public interest
in i t .
Committee Reports
Henry F. Stucke, reporting for the Mutual
Insurance Committee, introduced Herman C.
Harrison, of the National Retailers' Mutual In-
surance Association, who outlined the many
advantages of mutual insurance and urged the
members of the Ohio Association to take ad-
" 'C. J. ROBERTS,
vantage of the savings which can be realized
" 'President, National Association of
by this method.
Music Merchants.'"
Herman Lieverman, Columbus, reporting for
"A large number of the oldest, most active
the Legislative Committee, referred particularly
and most distinguished members of the Na-
In the effort being made to protect the dealers
tional Association of Music Merchants are
from prosecution for store-door demonstration
members of your Association, many of these
of phonographs and radio. He cited cases in
men are officers and members of the Board of
\arious Ohio cities, in the course of his report,
Control of the National Association. Ohio
and declared a State law permitting the practice
has always occupied a place of distinction in
with necessary regulation should be drafted and
the trade in which we are engaged; members
passed.
of the trade in this State are known for their
The Membership. Committee reported a total
ability and their staunch adherence to the high-
membership
of 437 at the close of the conven-
est standards of business ethics.
Delbert M. Loomis
tion.
"You all know of the changes which are to visors' National Conference, looking towards
Resolutions
be made in the set-up of the National Associa- the teaching of the piano in the public schools
Resolutions
were
passed thanking the Toledo
of
the
country
on
a
nation-wide
basis.
The
tion with reference to State, local and regional
organizations, whereby there will be no finan- National Association financed the first move in committee, exhibitors, trade press and others
cial or chartered connection between these As- this direction in making it possible for the who aided in planning and carrying out the
sociations and the National in the future. The Piano Section of the Committee on Instru- meeting. Another resolution was adopted urg-
National Association will foster in every way mental Affairs of the Supervisors' Conference ing the members to place their insurance
possible State and local associations, and the to meet in New York last January. Out of this through the Association; another confirmed re-
new constitution and by-laws will make pos- came the adoption of the committee report by cent action by trustees creating post of busi-
sible the affiliation of all associations which de- the Conference in Chicago in April, and since ness manager for the Association to be filled by
sire to have such connection with the National. then the circularizing of 16,000 music super- the secretary; another provided for the creating
"May I say that the National Association is visors on the subject. In response to 16,000 of a credit and collection service; another that
very strongly desirous of increasing its indi- letters which went out from July 10 to 15, members should heed the call for more man
vidual active membership throughout the 2,275 replies were received up to the middle power in the retail trade by each hiring and
United States, and is very particularly inter- of last week, indicating a desire for a copy of training at least one new man during the com-
ested in welcoming additional individual active the Guide for Conducting Piano Classes in the ing year; another calling for consideration of
members from the State of Ohio. I expressed Schools, which has been published by the the serious situation for the professional musi-
this idea in a conference I had recently in Bureau. This extraordinary interest indicates cian created by the mechanical devices and
Cleveland, at the time of the Tuners' Conven- the possibilities which are before us. It is our pledging the Association's report to the musi-
tion, with your able and efficient secretary, Mr. conviction that within two years there will be cian; and still another, providing for auditing
Hyre, and assured him of the desire of the built up in this country a list of piano prospects the Association's books at the request of the
secretary.
National Association to co-operate in every the like of which the trade has never known.
C. M. Alford President
way possible with your Association.
"The National Association has secured more
"The National Association has much to offer publicity within the past ten months in the The annual election resulted as follows:
individual active members in the way of serv- daily papers, through a nation-wide broadcast President, Claud M. Alford, of Canton; vice-
ice, and the National Association is doing some of two of the most important social events of president, Otto B. Heaton, of Columbus; treas-
very important promotional work, not only for the last convention and through the wonderful urer, Anthony L. Maresh, Cleveland; and secre-
co-operation of the trade press, than has ever tary, Rexford C. Hyre, Cleveland, beginning his
its members, but for the trade at large.
"You are all familiar with the work which been obtained in the history of the Association. tenth year in that position. The new members
was done by the National Association in con- All of this is also promotional work which can- of the executive committee are as follows: Hen-
{Contimicd on page 9)
nection with the elimination of most of the not fail to produce results."
ESTABLISHED 1802
L^UTER
NEWARK, N. J.f
ONE OF AMERICA'S FINE PIANOS
GRANDS
UPRIGHTS
THE LAUTER-HUMANA
S
The Music Trade Review
SEPTEMBER 15, 1928
shall, with your permission, read the following
message from President Roberts:
"To the officers and members of the Music
Merchants' Association of Ohio: 'On behalf
of the officers and members of the National
Association of Music Merchants I wish to ex-
tend cordial greetings and best wishes for the
success of your nineteenth annual convention.
Your Association has done a great deal for its
members and for the cause of music, and de-
serves the support of every merchant in your
State.
"The National Association stands ready at all
times to co-operate with you in any way pos-
sible.
" 'Music is an actual human necessity if man-
kind is to continue to progress morally, intel-
lectually and spiritually. Our industry, based
upon a priine necessity of life, rests upon a sure
and safe foundation and may, therefore, be con-
sidered a solid, permanent business. The fu-
ture of the music business in our country is
assured beyond any doubt whatever.
" 'I confidently predict that later in the Fall,
when the political situation has cleared up,
the music business will begin an upward climb
and that we will have increasingly better times
throughout 1929.
seriously objectionable features connected with
the double taxation resulting from Treasury
Department regulations regarding the reporting
of income tax. Amplifying this particular kind
of service we now have under way plans for
establishing a legal department which will be
in a position to give information regarding
conditional sale laws in various States through-
out the Union. This is a subject which has
been given, as I understand it, very special at-
tention by your secretary, Mr. Hyre.
"The very extensive promotional activities
of the Executive Office of the National Associa-
tion will mean much to the music merchant.
One of the biggest features is the work in co-
operation with the National Bureau for the Ad-
vancement of Music and the Music Super-
Frank J. Bayley, of Detroit and president of
the Music Merchants Association of Michigan,
in tho course of his address, urged some radical
improvements in the piano, declaring that there
had been practically no change in the past fifty
years in these instruments despite the fact that
other products are steadily advancing and pre-
senting elements of novelty in their appeal to
the ultimate buyer. He cited the example of
Henry Ford who to-day is giving five times the
value at half the cost that prevailed when he
started in business. The speaker stated there
should be 1,000,000 pianos sold annually instead
of less than 200,000 as is the case to-day. He said
that the dealers are blaming the manufacturers
and the manufacturers the dealers, but gave it as
his personal opinion that the retailers were not
at fault and that the remedy for present con-
ditions was that the manufacturers should im-
prove their product and recreate public interest
in i t .
Committee Reports
Henry F. Stucke, reporting for the Mutual
Insurance Committee, introduced Herman C.
Harrison, of the National Retailers' Mutual In-
surance Association, who outlined the many
advantages of mutual insurance and urged the
members of the Ohio Association to take ad-
" 'C. J. ROBERTS,
vantage of the savings which can be realized
" 'President, National Association of
by this method.
Music Merchants.'"
Herman Lieverman, Columbus, reporting for
"A large number of the oldest, most active
the Legislative Committee, referred particularly
and most distinguished members of the Na-
In the effort being made to protect the dealers
tional Association of Music Merchants are
from prosecution for store-door demonstration
members of your Association, many of these
of phonographs and radio. He cited cases in
men are officers and members of the Board of
\arious Ohio cities, in the course of his report,
Control of the National Association. Ohio
and declared a State law permitting the practice
has always occupied a place of distinction in
with necessary regulation should be drafted and
the trade in which we are engaged; members
passed.
of the trade in this State are known for their
The Membership. Committee reported a total
ability and their staunch adherence to the high-
membership
of 437 at the close of the conven-
est standards of business ethics.
Delbert M. Loomis
tion.
"You all know of the changes which are to visors' National Conference, looking towards
Resolutions
be made in the set-up of the National Associa- the teaching of the piano in the public schools
Resolutions
were
passed thanking the Toledo
of
the
country
on
a
nation-wide
basis.
The
tion with reference to State, local and regional
organizations, whereby there will be no finan- National Association financed the first move in committee, exhibitors, trade press and others
cial or chartered connection between these As- this direction in making it possible for the who aided in planning and carrying out the
sociations and the National in the future. The Piano Section of the Committee on Instru- meeting. Another resolution was adopted urg-
National Association will foster in every way mental Affairs of the Supervisors' Conference ing the members to place their insurance
possible State and local associations, and the to meet in New York last January. Out of this through the Association; another confirmed re-
new constitution and by-laws will make pos- came the adoption of the committee report by cent action by trustees creating post of busi-
sible the affiliation of all associations which de- the Conference in Chicago in April, and since ness manager for the Association to be filled by
sire to have such connection with the National. then the circularizing of 16,000 music super- the secretary; another provided for the creating
"May I say that the National Association is visors on the subject. In response to 16,000 of a credit and collection service; another that
very strongly desirous of increasing its indi- letters which went out from July 10 to 15, members should heed the call for more man
vidual active membership throughout the 2,275 replies were received up to the middle power in the retail trade by each hiring and
United States, and is very particularly inter- of last week, indicating a desire for a copy of training at least one new man during the com-
ested in welcoming additional individual active the Guide for Conducting Piano Classes in the ing year; another calling for consideration of
members from the State of Ohio. I expressed Schools, which has been published by the the serious situation for the professional musi-
this idea in a conference I had recently in Bureau. This extraordinary interest indicates cian created by the mechanical devices and
Cleveland, at the time of the Tuners' Conven- the possibilities which are before us. It is our pledging the Association's report to the musi-
tion, with your able and efficient secretary, Mr. conviction that within two years there will be cian; and still another, providing for auditing
Hyre, and assured him of the desire of the built up in this country a list of piano prospects the Association's books at the request of the
secretary.
National Association to co-operate in every the like of which the trade has never known.
C. M. Alford President
way possible with your Association.
"The National Association has secured more
"The National Association has much to offer publicity within the past ten months in the The annual election resulted as follows:
individual active members in the way of serv- daily papers, through a nation-wide broadcast President, Claud M. Alford, of Canton; vice-
ice, and the National Association is doing some of two of the most important social events of president, Otto B. Heaton, of Columbus; treas-
very important promotional work, not only for the last convention and through the wonderful urer, Anthony L. Maresh, Cleveland; and secre-
co-operation of the trade press, than has ever tary, Rexford C. Hyre, Cleveland, beginning his
its members, but for the trade at large.
"You are all familiar with the work which been obtained in the history of the Association. tenth year in that position. The new members
was done by the National Association in con- All of this is also promotional work which can- of the executive committee are as follows: Hen-
{Contimicd on page 9)
nection with the elimination of most of the not fail to produce results."
ESTABLISHED 1802
L^UTER
NEWARK, N. J.f
ONE OF AMERICA'S FINE PIANOS
GRANDS
UPRIGHTS
THE LAUTER-HUMANA
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