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MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Selmer Clarinets Are Used Entirely
in the St. Louis Symphony Orchestra
Pearson Piano Co. and the Rose City Music
House will co-operate. A nominal charge of
twenty-five cents, to show intent of purpose, and
which includes the purchase of the fife and
four fife band lessons, is made.
Robert L. Shephard
Resigns From Buescher Go.
Will Become Connected With Chicago Agency
Upon Return From European Trip in Sep-
tember
Clarinet Group of
the St. Louis
LXKHART, TND., July 2.—Robert L. Shephard,
who for the past five years has headed the
advertising department of the Buescher Band
Instrument Co., manufacturer of Buescher
True-tone saxophones and band instruments, has
resigned his position to join a Chicago adver-
tising agency. Before opening his new desk
Symphony
Orchestra, which
uses Selmer
Instruments
^Illlllllllllllllllllllllllllllllllllllllllllllllllllillllillllllllllllllllllllllllllrr.
I^
IND., July 2.—The City of St.
iL Louis is rightfully proud of its fine Sym-
phony Orchestra, the reed section of which has
long attracted favorable notice. This remark-
able clarinet group is headed by Rocco Zot-
tarelle as principal clarinetist, Clarence L. Ges-
ner, second clarinet, and Chas. Camacho, bass
clarinet. Toni Sarli, a clarinetist of national
fame, was the principal with this orchestra for
a great many years and always played Selmers.
In fact, these instruments have been used ex-
clusively in the clarinet section of this orchestra
since about 1912 with invariable satisfaction to
the players.
Convention Exhibit Opened
New Accounts for Lange
ment sales all along. The influence of the
school tournament, and the district, city and
State school band tournaments has been seen
in the increased call for instruments.
"With warmer weather coming along there
will be a big call for ukuleles and harmonicas.
Banjos will have an increased sale during the
Summer, for at this time many young boys
take up this instrument, and learn to play it,
while others buy a better instrument so they
can get engagements for playing at Summer
dances, etc. While Summer may not be the
ideal time for big demand the sales on band
instruments have not fallen off, and they com-
pare very favorably with last year."
Well-known Banjo Manufacturer Reports Good
Results From Meeting Before Going on Va-
cation Trip
William L. Langc, manufacturer of Para
mount, Orpheum, Langstile, Banner Blue and
Challenger banjos, 225 East Twenty-fourth
street, New York, left last week for a motor
trip through New England. He was accom-
panied by Mrs. Lange, and plans spending a
short vacation in Manchester, Vt., where he
will try his luck on the famous Ekwanok Golf
Course. Before leaving Mr. Lange expressed
to a reporter of The Review great satisfaction
over the results of his exhibit at the Hotel
Commodore during the convention, stating that
he has already opened several important new
dealer accounts for Paramount banjos as a
direct result of the convention.
Fife Band in Newcastle
NEWCASTLE, IND., July 2.—W. K. Baxter, rep-
resenting the Musical Education Association
of Chicago, is undertaking the organization of
a fife band for children of the city, and the
All Band Instrument in
Demand, Says Niemiec
Robert L. Shephard
in September he plans spending a vacation in
Europe.
Mr. Shephard leaves behind him a record of
success in the Buescher organization as an ad-
vertising expert of rare ability, for his con-
tributions to Buescher advertising have raised
it to a high place in the musical instrument field.
Some of his best work has been as editor of
Truetone, the Buescher house organ, which has
become one of the most interesting of musical
publications.
DRTTFCH
for
Despite Supposedly Dull Season Manager of
Flanner-Hafsoos States Volume of Sales Is
Good
Trade
Mark
MUSICAL MERCHANDISE
MILWAUKEE, WIS., June 30.—"Band instrument
business is very good, although this is supposed
to be a dead season for instruments," according
to A. J. Niemiec, manager of the band instru-
ment, department at the Flanner-Hafsoos Music
House, Inc., store. "Business is really very
good, and the demand is not centered in saxo-
phones, or on one particular instrument, but
it is heavy on all instruments.
"School business has been increasing instru-
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch Mffc Co.
6O Broadway Brooklyn.NY
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