Music Trade Review
Issue: 1928 Vol. 86 N. 9 - Page 15
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15
The Music Trade Review
MARCH 3, 1928
Everett Grand Sales Strong
for First Two Months
West as far as the Pacific Coast, and is ex-
pected back at company headquarters some time
next week.
Increased Demand for
Wurlitzer Treasure Chest
1928 Opens Up Most Satisfactory For Everett
Piano Co.—Expanded National Advertising
Campaign Is Now Under Way
Gulbransen Go. Organizes
Window Display Service
Reproducing Grand Being Featured Strongly
by Dealers in Many Localities With Success
According to Cyril Farny
CHICAGO, I I I . , February 27.—According to re-
ports from the headquarters of the Everett
Piano Co., Grand Haven, Mich., the sales of
Rrands made by that company during the first
two months of this year have been of a highly
satisfactory character, and serve to emphasize
the appeal of the company's attractive line of
period model grands to both the trade and pub-
lic. The dealers particularly have enthused re-
garding the qualities of the product, and as a
result have been presenting it to prospective
purchasers energetically and with excellent re-
sults from the standpoint of sales.
The Everett Co. has launched an extensive
campaign of national advertising, using some
of the leading magazines of the country, and
in the copy is stressing both the beauty and
quality of the Everett piano. A large amount
of effective material has been prepared for the
use of dealers in tying up with this national
campaign, and there have also been developed
a number of effective sales helps.
The excellent financial resources of the com-
pany, of which the trade generally is aware, has
made possible both a production and a distribut-
ing program of wide scope. The result has
been a national presentation of the Everett line
on a basis calculated to be quickly effective.
John H. Parnham, president of the Everett
Co., has been on an extended trip through the
Material to be Issued Monthly in Form Quickly
and Easily Adaptable to Dealers' Use—An
Excellent Aid to Sales
Cyril Farny, vice-president and general man-
ager of the Wurlitzer Grand Piano Co., of De-
Kalb, 111., reports an increased demand for
Wurlitzer grand pianos and the Wurlitzer
Treasure Chest of Music, the electric reproduc-
ing grand.
"Dealer orders came with a rush the last
week in February," he said. "Much activity on
the Treasure Chest of Music is reported by our
dealers at Salt Lake City, Utah; Freeport, 111.;
Hartford, Conn.; and Akron, O. Our dealers
at Akron, O., the A. B. Smith Piano Co., have
averaged the sale of one electric grand per
week since January first. These splendid re-
sults at Akron are due largely to the efforts
of Alden B. Smith, Jr., and Hugh Ketterman,
manager of the grand department of this well-
known piano firm."
Badger Brand Plates
are built on correct
acoustic principles
— with workman-
ship and finish of
the highest grade.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
Racine, Wisconsin
American
PIANO WIRE
"Perfected"
•
"Crown"
American Steel tic Wire
Chicago - New York
A new and very important service to Gul-
bransen dealers is offered by the Gulbransen
Co. in the form of an organized window display
service. It is an attempt to assist the dealer
in a practical way to get the most out of his
window.
The material for the displays, which will be
prepared each month, will come to the mer-
chant all ready to put in the window. All that
will be necessary is to follow a photographic
proof and arrange the display in the window
accordingly. This service includes all the mate-
rial for display, something new each month;
photograph of the new window display for the
guidance of the dealer; window display mate-
rial at a reduced cost with a maximum of con-
venience to the dealer; the advantage of expert
window display service worked out by men
who have had years of training in this work;
window display information and counsel cover-
ing every phase of the subject.
In inaugurating this service the company
states that it has been definitely proved that
attractive window displays will sell pianos and
that properly dressed windows have proved
more effective salesmen than any other store
publicity. In many cities the right sort of win-
dow display, it is said, can be made to produce
an extra piano sale per week.
The first presentation of the new Gulbransen
plan was made at the regional sales meeting of
Gulbransen dealers held at the factory last
month. At that time an actual show window
was built in the company's salesroom, featur-
ing two Gulbransen instruments in a simple
but effective setting. This proved to be one of
the most interesting points in connection with
the dealers' meeting. An unusual amount of in-
terest has also been aroused in connection with
the Gulbransen February salon with the results
that have been attained through the display of
Gulbransen instruments in effective decorative
schemes.
Opportunity
We have a large stock of new grands—low,
medium and high priced—that we will gladly
exchange in whole or in part for player pianos
new or used.
Write for information to Box
3220, The Music Trade Review. 420 Lexington
Avenue, New York City.
Company
Another Distinctive Merriam Bench
Italian
CN O . 704)
On the perfection of this period model we have
received many line compliments from Railing de-
signers in the furniture and piano industries. Seat
15" x M>". Grand Height 19", Mahogany or Walnut
finish—unfinished if desired. Polished seat. Music
compartment.
Same Model Finely Upholstered
Write for information and Prices to
[AMERRIAMG).
SO. A C T O N , M A S S .
/
AMERICAN PIANO COMPANY
PREFERRED STOCK DIVIDEND NO. 79.
Notice is
hereby given that the regular quarterly cash dividend of
1^4% has been declared on the issued and outstanding
preferred stock of this company, payable April 2, 1Q2S.
to stockholders of record at the close of business, March 10,
1°28.
GEORGE UROUHAKT,
President.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WHOLESALE SALESMEN WANTED—
We would like to get in touch with several high
grade piano salesmen who have had successful
experience in wholesale and retail selling. Our
1928 program calls for expansion of sales effort
and there is now an opportunity for men of the
right calibre to join this growing organization
on a favorable working basis. If you are look-
ing for a permanent opportunity rather than
just a job, write us for an appointment giving
your experience, reference and photograph if
convenient. Gulbransen Company, 3232 Chi-
cago Avenue, Chicago, 111.
WANTED—Traveler to cover Eastern States.
Prefer man acquainted with dealers in this ter-
ritory. Attractive proposition to right man.
The Baldwin Piano Co., 20 East 54th Street,
New York City.
Position Wanted—By tone regulator and fine
tuner, skilled in all branches of piano-making;
also scale maker of many years experience. Ad-
dress Box 3215, Music Trade Review, 420 Lex-
ington Avenue, New York City.
POSITION WANTED as manager or sales manager,
many years of experience handling salesmen.
Now em-
ployed, desire immediate charge.
Have always worked
a high-class trade—reproducing and player pianos. Ad-
dress Box Xo. 3219, The Music Trade Review, 420 Lex-
ington Avenue, New York City.
WANTED—Position as manager or sales manager. Can
furnish A-l reference regarding ability, honesty and
character.
Age, 40; married; one child.
Now employed
but desire to make change for best of reasons April 1st.
Address Box 221, The Music Trade Review, 209 S. State
St., Chicago, 111.
POSITION WANTED—As manager of piano store, east
of the Mississippi, preferably South or Southeast. Thor-
oughly experienced in all branches of business; many
years in wholesale piano work.
A real salesman and
can handle other salesmen.
Address Box 3216, Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By tuner and repairer thor-
oughly capable and willing to handle successfully any kind
of tuning and repair work.
Address Box 3212, Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By expert on players and repro-
ducers, fine tuning and tone regulating. Experienced 20
years. Good references. Can start at once. Address I?ox
3211, Music Trade Review, 420 Lexington Avenue, New
York City.
15
The Music Trade Review
MARCH 3, 1928
Everett Grand Sales Strong
for First Two Months
West as far as the Pacific Coast, and is ex-
pected back at company headquarters some time
next week.
Increased Demand for
Wurlitzer Treasure Chest
1928 Opens Up Most Satisfactory For Everett
Piano Co.—Expanded National Advertising
Campaign Is Now Under Way
Gulbransen Go. Organizes
Window Display Service
Reproducing Grand Being Featured Strongly
by Dealers in Many Localities With Success
According to Cyril Farny
CHICAGO, I I I . , February 27.—According to re-
ports from the headquarters of the Everett
Piano Co., Grand Haven, Mich., the sales of
Rrands made by that company during the first
two months of this year have been of a highly
satisfactory character, and serve to emphasize
the appeal of the company's attractive line of
period model grands to both the trade and pub-
lic. The dealers particularly have enthused re-
garding the qualities of the product, and as a
result have been presenting it to prospective
purchasers energetically and with excellent re-
sults from the standpoint of sales.
The Everett Co. has launched an extensive
campaign of national advertising, using some
of the leading magazines of the country, and
in the copy is stressing both the beauty and
quality of the Everett piano. A large amount
of effective material has been prepared for the
use of dealers in tying up with this national
campaign, and there have also been developed
a number of effective sales helps.
The excellent financial resources of the com-
pany, of which the trade generally is aware, has
made possible both a production and a distribut-
ing program of wide scope. The result has
been a national presentation of the Everett line
on a basis calculated to be quickly effective.
John H. Parnham, president of the Everett
Co., has been on an extended trip through the
Material to be Issued Monthly in Form Quickly
and Easily Adaptable to Dealers' Use—An
Excellent Aid to Sales
Cyril Farny, vice-president and general man-
ager of the Wurlitzer Grand Piano Co., of De-
Kalb, 111., reports an increased demand for
Wurlitzer grand pianos and the Wurlitzer
Treasure Chest of Music, the electric reproduc-
ing grand.
"Dealer orders came with a rush the last
week in February," he said. "Much activity on
the Treasure Chest of Music is reported by our
dealers at Salt Lake City, Utah; Freeport, 111.;
Hartford, Conn.; and Akron, O. Our dealers
at Akron, O., the A. B. Smith Piano Co., have
averaged the sale of one electric grand per
week since January first. These splendid re-
sults at Akron are due largely to the efforts
of Alden B. Smith, Jr., and Hugh Ketterman,
manager of the grand department of this well-
known piano firm."
Badger Brand Plates
are built on correct
acoustic principles
— with workman-
ship and finish of
the highest grade.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
Racine, Wisconsin
American
PIANO WIRE
"Perfected"
•
"Crown"
American Steel tic Wire
Chicago - New York
A new and very important service to Gul-
bransen dealers is offered by the Gulbransen
Co. in the form of an organized window display
service. It is an attempt to assist the dealer
in a practical way to get the most out of his
window.
The material for the displays, which will be
prepared each month, will come to the mer-
chant all ready to put in the window. All that
will be necessary is to follow a photographic
proof and arrange the display in the window
accordingly. This service includes all the mate-
rial for display, something new each month;
photograph of the new window display for the
guidance of the dealer; window display mate-
rial at a reduced cost with a maximum of con-
venience to the dealer; the advantage of expert
window display service worked out by men
who have had years of training in this work;
window display information and counsel cover-
ing every phase of the subject.
In inaugurating this service the company
states that it has been definitely proved that
attractive window displays will sell pianos and
that properly dressed windows have proved
more effective salesmen than any other store
publicity. In many cities the right sort of win-
dow display, it is said, can be made to produce
an extra piano sale per week.
The first presentation of the new Gulbransen
plan was made at the regional sales meeting of
Gulbransen dealers held at the factory last
month. At that time an actual show window
was built in the company's salesroom, featur-
ing two Gulbransen instruments in a simple
but effective setting. This proved to be one of
the most interesting points in connection with
the dealers' meeting. An unusual amount of in-
terest has also been aroused in connection with
the Gulbransen February salon with the results
that have been attained through the display of
Gulbransen instruments in effective decorative
schemes.
Opportunity
We have a large stock of new grands—low,
medium and high priced—that we will gladly
exchange in whole or in part for player pianos
new or used.
Write for information to Box
3220, The Music Trade Review. 420 Lexington
Avenue, New York City.
Company
Another Distinctive Merriam Bench
Italian
CN O . 704)
On the perfection of this period model we have
received many line compliments from Railing de-
signers in the furniture and piano industries. Seat
15" x M>". Grand Height 19", Mahogany or Walnut
finish—unfinished if desired. Polished seat. Music
compartment.
Same Model Finely Upholstered
Write for information and Prices to
[AMERRIAMG).
SO. A C T O N , M A S S .
/
AMERICAN PIANO COMPANY
PREFERRED STOCK DIVIDEND NO. 79.
Notice is
hereby given that the regular quarterly cash dividend of
1^4% has been declared on the issued and outstanding
preferred stock of this company, payable April 2, 1Q2S.
to stockholders of record at the close of business, March 10,
1°28.
GEORGE UROUHAKT,
President.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WHOLESALE SALESMEN WANTED—
We would like to get in touch with several high
grade piano salesmen who have had successful
experience in wholesale and retail selling. Our
1928 program calls for expansion of sales effort
and there is now an opportunity for men of the
right calibre to join this growing organization
on a favorable working basis. If you are look-
ing for a permanent opportunity rather than
just a job, write us for an appointment giving
your experience, reference and photograph if
convenient. Gulbransen Company, 3232 Chi-
cago Avenue, Chicago, 111.
WANTED—Traveler to cover Eastern States.
Prefer man acquainted with dealers in this ter-
ritory. Attractive proposition to right man.
The Baldwin Piano Co., 20 East 54th Street,
New York City.
Position Wanted—By tone regulator and fine
tuner, skilled in all branches of piano-making;
also scale maker of many years experience. Ad-
dress Box 3215, Music Trade Review, 420 Lex-
ington Avenue, New York City.
POSITION WANTED as manager or sales manager,
many years of experience handling salesmen.
Now em-
ployed, desire immediate charge.
Have always worked
a high-class trade—reproducing and player pianos. Ad-
dress Box Xo. 3219, The Music Trade Review, 420 Lex-
ington Avenue, New York City.
WANTED—Position as manager or sales manager. Can
furnish A-l reference regarding ability, honesty and
character.
Age, 40; married; one child.
Now employed
but desire to make change for best of reasons April 1st.
Address Box 221, The Music Trade Review, 209 S. State
St., Chicago, 111.
POSITION WANTED—As manager of piano store, east
of the Mississippi, preferably South or Southeast. Thor-
oughly experienced in all branches of business; many
years in wholesale piano work.
A real salesman and
can handle other salesmen.
Address Box 3216, Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By tuner and repairer thor-
oughly capable and willing to handle successfully any kind
of tuning and repair work.
Address Box 3212, Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By expert on players and repro-
ducers, fine tuning and tone regulating. Experienced 20
years. Good references. Can start at once. Address I?ox
3211, Music Trade Review, 420 Lexington Avenue, New
York City.
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