Music Trade Review
Issue: 1928 Vol. 86 N. 9 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
MARCH 3, 1928
••And nearly hall of the families in
United Stales own their o»n home', don't
;hat. Let's be accurate on this point.
ainst * rented percenlaRC of 544 pe:
ave yon rver slopped to think whi
Irmen.'that ihe percentage of owner! hnn»
Now. let', take anolher anRle of your n
ket Thai i« Ihe percentaie. ol replacemenl
,ianos already existing in the homes. I
,,l join,, to talk much about a fundamental I
end of the proposition yoo hive gol
ieihin K about it. That mistake has be,
..... ..., love 'old piano, a. a life-lime p.,
rha..' and by Ihil method of selling b:
From The Review
Feb. 11, 1928
READ
Thirty Years
Old
And Still
Doing Duty"
m
The Monthly
REVIEW
MAGAZINE
Issue
OUT MARCH 10
Some Other Features in This Issue
The Piano
Musical
GROUP INSTRUCTION—The first actual survey of direct
results from this new form of piano promotion that has ever
been printed in the trade press.
FOLLOW-UP—A system developed by a Cleveland dealer
that smooths the way for the retail salesman who is out
to close the sale.
FURNITURE AND PIANOfr-The I. H. Bradford Co., of
Milwaukee, the pioneer in this development, tells what it
has accomplished.
SALES ADVERTISING—New angles in special sales ad-
vertising that have proven their success in the actual test
in the country's most competitive market.
Merchandise
A NEW BUTTELMAN SERIES—All readers of The Re-
view remember the last Buttelman series that appeared in
this paper. A new one starts in this issue, just as good
as the last.
THE BASIS OF SELLING—F. W. Miller, of Ludwig &
Ludwig, discusses the basic element in selling—creating the
desire with the buyer.
MERTON TURNEY RETURNS — Written under this
name, one of the most authoritative series of articles ever
published on musical merchandise appeared in The Review
in 1924. A new series by the same author starts in the
March issue.
Radiw
THE SERVICE PROBLEM—A survey of the Pacific Coast
trade in relation to the cost and the profit in radio service.
These are only some of the features in this coming issue—all the news as well
10
The Music Trade Review
MARCH 3, 1928
••And nearly hall of the families in
United Stales own their o»n home', don't
;hat. Let's be accurate on this point.
ainst * rented percenlaRC of 544 pe:
ave yon rver slopped to think whi
Irmen.'that ihe percentage of owner! hnn»
Now. let', take anolher anRle of your n
ket Thai i« Ihe percentaie. ol replacemenl
,ianos already existing in the homes. I
,,l join,, to talk much about a fundamental I
end of the proposition yoo hive gol
ieihin K about it. That mistake has be,
..... ..., love 'old piano, a. a life-lime p.,
rha..' and by Ihil method of selling b:
From The Review
Feb. 11, 1928
READ
Thirty Years
Old
And Still
Doing Duty"
m
The Monthly
REVIEW
MAGAZINE
Issue
OUT MARCH 10
Some Other Features in This Issue
The Piano
Musical
GROUP INSTRUCTION—The first actual survey of direct
results from this new form of piano promotion that has ever
been printed in the trade press.
FOLLOW-UP—A system developed by a Cleveland dealer
that smooths the way for the retail salesman who is out
to close the sale.
FURNITURE AND PIANOfr-The I. H. Bradford Co., of
Milwaukee, the pioneer in this development, tells what it
has accomplished.
SALES ADVERTISING—New angles in special sales ad-
vertising that have proven their success in the actual test
in the country's most competitive market.
Merchandise
A NEW BUTTELMAN SERIES—All readers of The Re-
view remember the last Buttelman series that appeared in
this paper. A new one starts in this issue, just as good
as the last.
THE BASIS OF SELLING—F. W. Miller, of Ludwig &
Ludwig, discusses the basic element in selling—creating the
desire with the buyer.
MERTON TURNEY RETURNS — Written under this
name, one of the most authoritative series of articles ever
published on musical merchandise appeared in The Review
in 1924. A new series by the same author starts in the
March issue.
Radiw
THE SERVICE PROBLEM—A survey of the Pacific Coast
trade in relation to the cost and the profit in radio service.
These are only some of the features in this coming issue—all the news as well
Future scanning projects are planned by the International Arcade Museum Library (IAML).