Music Trade Review

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The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
FEBRUARY 18, 1928
surprising in this survey was that the results were shown uniformly
in the small town, the medium-sized city and the large metro-
politan center.
Methods of canvassing may vary with each merchant; the
type of canvasser necessary for success may differ widely accord-
ing to locality; sales supervision may be entirely different, de-
pendent upon the type of customer reached and the lines of pianos
handled; but invariably the fundamental basis of the canvassing
system remains—meeting the customer halfway by carrying the
message into the home instead of awaiting the customer to come
to the warerooms.
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
Republic Bldg., 209 S. State St., Chicago
Telephone: Wabash 5242-5243
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 86
i
February 18, 1928
Cable: Elbill New York
No. 7
1
The Tristate Tuners' Meeting
HE regional convention of the tuners of three States
held this week in Toledo was a success in every sense
of the word, and shows unquestionably the necessity
of more frequent meetings among the brotherhood of the craft.
Such gatherings for the exchange of views and experience go a
long way to raising the standard of the piano tuner, and to make
him a better technician. Especially noticeable is the growing
prominence of theoretical papers in the programs of these meet-
ings, showing that the piano technician in the field is coming more
and more to be interested in the theoretical and scientific side of
his profession, a trend that means eventually a more competent
workman and one that will "be of more value to himself and to
the piano industry in general.
Meeting Customers Halfway
HE article in the last issue of The Review on "Can-
vassing," by R. A. Burke, of the Story & Clark Piano
Co., should receive a careful reading by every in-
dividual piano merchant who does not make this form of sales-
manship an integral part of his sales policy. Direct salesmanship
of this type is to a growing extent the basis of many lines of
retail selling that constitute the strongest competitors of the piano
in the home, and their reliance on this means of selling increases
steadily every year.
A careful study of a large number of piano merchants' pri-
mary means of selling made some time ago by The Review showed
that canvassing, in a majority of cases, constituted the backbone
of their business from a sales standpoint, and that in every case
where it occupied this position invariably it showed a handsome
profit upon the investment it represented. What was especially
Piano Instruction to Be
Given in Akron Schools
Classes to Be Held After School Hours at
Nominal Charge to Pupils—Local Piano
Dealers Are Co-operating
AKRON, O., February 15.—One of the biggest
boosts for the piano business in recent years
came this week with announcement that piano
instruction will be given in the Akron public
schools beginning next week. Miss Nellie
Glover, supervisor of music in the schools, made
the announcement.
Classes will be held after school hours at a
nominal charge to pupils and the system intro-
duced here this week by Miss Hazel Kinzella,
piano instructor at the University of Lincoln,
Nebraska, will be continued.
Piano dealers are co-operating with Miss
Glover, and are supplying used pianos for the
use of the pupils.
G. W. Lindsay, Ltd., Taken
Over by Banking Interests
Old-Established Montreal Concern Purchased
by Financiers for a Price Set at $3,000,000—
Old Executives to Remain on Board
MONTREAL, ONT., February 13.—C. W. Lindsay,
Ltd., which recently celebrated its fiftieth an-
niversary in the retail music field, has been
I
Defining the "Socket" Radio
N deciding upon official definitions for "socket operated" and
"electric" radio receiving sets, in order that the public might
be protected in the selection and purchase of radio equipment,
the Radio Manufacturers' Association has rendered a real service to
the dealer and the radio purchaser as well as to itself, for the
confusion that has existed over the term has afforded an oppor-
tunity for sharp practices that has in no sense been overlooked.
With the new definitions at hand it will be possible to check
misleading advertising and to curb the activities of the type of
manufacturer and dealer who seek to unload old radio products
on the pretense that they are the last word. It is just another
step
in a winning
public confidence for the radio and the radio
taken over by Johnson & Ward,
local firm
industry.
of financiers, for a consideration placed at $3,- Seth Foster is Elected
000,000. It is understood that Mr. Lindsay, to-
gether with both directors and executives of
the old company, will remain on the new board.
The company handles Steinway pianos, together
with several Canadian makes, and also features
talking machines and radio. A feature of the
company's business is that during its half cen-
tury of business it never reported an unprofit-
able year.
Vice-President of Gelco
Recognized Authority on Period Piano Cases
Named for Executive Position in Recently
Organized Celco Corp.
The Celco Corp., Norwalk, O., has announced
the election of Seth Foster as vice-president
of the company, and the appointment of Stuart
H. Perry, a well-known figure in the trade, as
Western traveling representative.
Mr. Foster has long specialized in artistic
piano cases, and made a special study of art
as applied to cabinet work at New York and
CLEVELAND, O., February 11.—The executive of- Columbia Universities. In view of the an-
fices of the Euclid Music Co. announce the ap- nounced intention of the Celco Corp., to pro-
pointment of Randall Miller to be manager of duce a line of period models, Mr. Foster's wide
the Superior avenue branch. Mr. Miller comes experience should stand the company in good
to Cleveland from the East, where he was en- stead.
gaged in the music business.
The East Ninth street store of the company
had a very fine tie-up in connection with the
appearance of Norman McPherson, tuba player,
at the Allen Theatre, playing a Conn tuba, said
KANSAS CITY, MO., February 10.—Ford and
to be the largest in the world. A special win- Glenn, Columbia recording artists, were in Kan-
dow display was run for the entire week, and sas City for four days from January 22 to Jan-
the instrument was on exhibition during the uary 25. During their stay here they broad-
time it was not in use. The artist's photo and cast daily programs over KMRC, a new radio
other Conn instruments were also shown. The station in Independence, Mo. The Sterling
display attracted a great deal of attention.
Radio Co., local distributors for Columbia, re-
port that the new Ford and Glenn number,
Consult the Universal Want Directory of "Baby Your Mother," is going over well here
at this time.
The Review.
Randall Miller Named
Euclid Music Go. Manager
Columbia Artists on Radio