Music Trade Review
Issue: 1928 Vol. 86 N. 5 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 4, l f
The Music Trade Review
What the Dealers Think
The Will A. Watkin Co.
National Association
of Music Merchants
Dallas, Texas
The Monthly Magazine Issue is
very welcome. I like the arrange-
ment of the contents listed, show-
ing the valuable articles, such as
"Store
Management",
"Piano
Sales", "Radio" and the "Phono-
graph".
ROBERT A. WATKIN,
Secretary.
Bradford's
Milwaukee, Wis.
I have read the new Magazine
Number of The Review very care-
fully and am of the opinion that
it is a very worth while publication
and should be very valuable to
the music merchant.
HUGH M. STOLME,
Vice-Pres. & Sales Mgr.
A. Hospe Co.
Omaha, Nebraska
I think very well of this ably ed-
ited magazine and compliment you
thereon. I notice it was established
in 1879—my Omaha house beats
this by five years with the same
fellow at the "steering gear".
The new monthly magazine num-
ber of The Review is a most in-
teresting experiment and I shall
take particular pains to watch its
outcome. I have been a reader
of The Review for many years
and have been impressed with the
fact that The Review has appar-
ently made a specialty of regu-
larly publishing articles of an in-
structive character on every sub-
ject that has been of interest to
members of all branches of the
trade.
The idea of assembling these
most important articles of each
month in one issue, simplifying
their preservation for future ref-
erence and study, while mainly
devoting the other issue of the
month to current matter, is cer-
tainly an innovation. I have al-
ways regarded The Review as be-
ing a publication of the highest
grade and one of the greatest use-
fulness in its field.
Kieselhorst Piano Co.
St. Louis, Mo.
The new Monthly Magazine Number
of January 14th sparkles with inter-
esting, instructive articles and has
"the school girl complexion" typo-
graphically. It's jeux d'eau of mer-
chanding—executive ideas. Purely
American, it's a "Wow."
"If"—(Ah! that fatal—yea, depress-
ing, tiny word) members of our par-
ticular brotherhood will read it with
an open mind, they'll enrich them-
selves immensely.
I am well up in the ranks of the
oldest readers of the Music TRADE
REVIEW, and
can
truthfully
say
I
always welcome its weekly arrival,
and regret its bi-weekly (sometimes
tri-weekly) waste basket exit.
Forty-four pages—count 'em—forty-
four (44) calibre. What a gun you
hand our straight shooters with
which to make a bull's eye.
E. A. KIESELHORST,
President
C. J. ROBERTS,
President.
- A. HOSPE.
Some of the Features in the
The Monthly
MAGAZINE
Issue
KLVIW
OUT FEBRUARY 11
Surveying the Piano Market
Radio
What should be the rate of replacement on pianos in
the home? What kind of a market do the schools
offer? How many pianos are there in the country?
Some of the questions answered in this article, em-
bodying the latest figures available on this important
question.
Television is the latest development in the radio field.
It isn't ready to sell in your stores yet, but it won't
be so many years before it will. The latest develop-
ments in this field are fully described together with
their merchandising application in this article.
Canvassing to Sell Pianos
R. A. Burk, of the Story & Clark Piano Co., gives the
results of his experience in piano canvassing. How
to choose canvassers, how to organize a canvassing
force, how to develop canvassers into salesmen, are
some of the topics treated in this article.
Qiving the Piano a Personality
Do you use the human element in displaying pianos in
your show windows ? Do you really get the attentions
of the passersby when you show these instruments in
your windows? Here is an article telling how two
well-known music houses do just this thing.
The Talking Machine
This dealer, who tells his own story, has been in busi-
ness five and one-half months. He is in a town of
1,025 population, and he has done over $14,000 worth
of business in that time. His plan is direct and simple.
Perhaps you can use it on a bigger scale.
Musical Merchandise
The regular monthly Musical Merchandise Section, in-
cluding an analysis of the band instrument market,
made by one of the leading manufacturers, and the
story of how a leading musical merchandise retail
house has developed its drum department, as well as
all the regular features.
FEBRUARY 4, l f
The Music Trade Review
What the Dealers Think
The Will A. Watkin Co.
National Association
of Music Merchants
Dallas, Texas
The Monthly Magazine Issue is
very welcome. I like the arrange-
ment of the contents listed, show-
ing the valuable articles, such as
"Store
Management",
"Piano
Sales", "Radio" and the "Phono-
graph".
ROBERT A. WATKIN,
Secretary.
Bradford's
Milwaukee, Wis.
I have read the new Magazine
Number of The Review very care-
fully and am of the opinion that
it is a very worth while publication
and should be very valuable to
the music merchant.
HUGH M. STOLME,
Vice-Pres. & Sales Mgr.
A. Hospe Co.
Omaha, Nebraska
I think very well of this ably ed-
ited magazine and compliment you
thereon. I notice it was established
in 1879—my Omaha house beats
this by five years with the same
fellow at the "steering gear".
The new monthly magazine num-
ber of The Review is a most in-
teresting experiment and I shall
take particular pains to watch its
outcome. I have been a reader
of The Review for many years
and have been impressed with the
fact that The Review has appar-
ently made a specialty of regu-
larly publishing articles of an in-
structive character on every sub-
ject that has been of interest to
members of all branches of the
trade.
The idea of assembling these
most important articles of each
month in one issue, simplifying
their preservation for future ref-
erence and study, while mainly
devoting the other issue of the
month to current matter, is cer-
tainly an innovation. I have al-
ways regarded The Review as be-
ing a publication of the highest
grade and one of the greatest use-
fulness in its field.
Kieselhorst Piano Co.
St. Louis, Mo.
The new Monthly Magazine Number
of January 14th sparkles with inter-
esting, instructive articles and has
"the school girl complexion" typo-
graphically. It's jeux d'eau of mer-
chanding—executive ideas. Purely
American, it's a "Wow."
"If"—(Ah! that fatal—yea, depress-
ing, tiny word) members of our par-
ticular brotherhood will read it with
an open mind, they'll enrich them-
selves immensely.
I am well up in the ranks of the
oldest readers of the Music TRADE
REVIEW, and
can
truthfully
say
I
always welcome its weekly arrival,
and regret its bi-weekly (sometimes
tri-weekly) waste basket exit.
Forty-four pages—count 'em—forty-
four (44) calibre. What a gun you
hand our straight shooters with
which to make a bull's eye.
E. A. KIESELHORST,
President
C. J. ROBERTS,
President.
- A. HOSPE.
Some of the Features in the
The Monthly
MAGAZINE
Issue
KLVIW
OUT FEBRUARY 11
Surveying the Piano Market
Radio
What should be the rate of replacement on pianos in
the home? What kind of a market do the schools
offer? How many pianos are there in the country?
Some of the questions answered in this article, em-
bodying the latest figures available on this important
question.
Television is the latest development in the radio field.
It isn't ready to sell in your stores yet, but it won't
be so many years before it will. The latest develop-
ments in this field are fully described together with
their merchandising application in this article.
Canvassing to Sell Pianos
R. A. Burk, of the Story & Clark Piano Co., gives the
results of his experience in piano canvassing. How
to choose canvassers, how to organize a canvassing
force, how to develop canvassers into salesmen, are
some of the topics treated in this article.
Qiving the Piano a Personality
Do you use the human element in displaying pianos in
your show windows ? Do you really get the attentions
of the passersby when you show these instruments in
your windows? Here is an article telling how two
well-known music houses do just this thing.
The Talking Machine
This dealer, who tells his own story, has been in busi-
ness five and one-half months. He is in a town of
1,025 population, and he has done over $14,000 worth
of business in that time. His plan is direct and simple.
Perhaps you can use it on a bigger scale.
Musical Merchandise
The regular monthly Musical Merchandise Section, in-
cluding an analysis of the band instrument market,
made by one of the leading manufacturers, and the
story of how a leading musical merchandise retail
house has developed its drum department, as well as
all the regular features.
Future scanning projects are planned by the International Arcade Museum Library (IAML).