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The Music Trade Review
H. C. Schultz, Inc., Shows a Rapid
Growth in First Year of Organization
Detroit Jobbing Firm, With Branch in Cleveland, Expects to Do Gross Business of
Over $1,000,000 During the Present Year
"TJETROIT, MICH., January 9.—One of the
^"^ outstanding successes in the wholesale
musical instrument field in the Middle West is
sales organization is made up of men who are
well known and experienced in the music and
radio industry, which probably accounts for the
General Organization of H. C. Schultz
attributed to H. C. Schultz, well known in mid- fact that within a period of six months they
West musical and radio circles, who in May, have added 685 new accounts, over 200 of them
1927, organized a corporation which purchased taking the Sonora agency. The balance were
the Michigan interests of Yahr-Lang, Inc., Mil- concerned with the complete line of musical and
waukee, and the Cleveland branch of the radio merchandise of national reputation carried
Pennsylvania Phonograph Distributing Co. by the company. The organization now num-
Larger quarters were at once engaged, and it bers forty-four employes, and President Schultz
was found necessary within six months to take predicts a gross business for 1928 of well over
over three additional floors to handle the grow- $1,000,000. The policy of the company, he says,
ing business. At the same time a branch was is to "handle only dependable merchandise that
opened in Cleveland under the management of we can guarantee absolutely at a fair fixed profit
C. C. Price.
and to give the dealer the kind of service he
The H. C. Schultz organization now ranks as cannot help but like."
one of the leading Sonora jobbers in the United
The musical merchandise and accessory de-
States and has brought about sales increases partment of the business is in charge of C. J.
that have amazed Sonora officials. The entire Doser, who has had eighteen years of experience
JANUARY 21, 1928
in the musical merchandise field. He has just
compiled and distributed to the trade a complete
new catalog of the products the company han-
dles, a comprehensive volume that is most im-
pressive because of the number and extent of
the lines handled.
Continental Go. Moves
Into New Quarters
Chicago Musical Merchandise Jobbing House,
Now Located at 630 South Wabash Avenue,
in Larger Premises
CHICAGO, 111., January 14.—A move which em-
phasizes the steady growth and expansion of the
business of the Continental Music Co., jobber
of musical merchandise under the direction of
J. L. Luellen, was made last week when the
company moved into large new quarters at 630
South Wabash avenue. The entire fifth floor,
with 12,500 square feet of floor space, is occu-
pied and gives the firm twice as much space
as the former quarters at 339 South Wabash
avenue.
The executive offices are located in the front,
and there is a large display room leading off
from tlic front offices, showing the various lines
in attractive displays that the Continental Music
Co. distributes. The large stock room with
modern equipment and facilities for providing
immediate and efficient service are found in the
rear, together with the repair shop.
This is the fourth increase in space since the
company opened its first quarters in 1923 at the
former Wabash avenue address. The new
quarters represent one of the largest and most
modern jobbing houses in the Middle West. In
addition to the local expansion, a branch office
was opened a year ago in San Francisco, which
has likewise shown a steady growth. The com-
pany is a distributor for an unusually large
selection of instruments, including a number of
standard makes.
Consult the Universal Want Directory of
The Review.
O ' NAZARETH,PA.
O
(Genuine MAKTIX (Mj
Mandolins, Ukulfk'j.. T
OlDEST AMD LAR6BT HOUSE IMTW1MK
O ' NAZARETH, PA
O
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WHOLESALE
ONLY
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APPLICATION
MUSICAL
MERCHANDISE
ESJABU3HED l « 3 *
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BRUNO Neons SECURITY
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NEW—Sold Only by Music Dealers
Gold Medal Strings
TUXEDO
Polishing Cloth
for musical instrument*
Gold-plated Steel and
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The twin-face cloth for cleaning and pol-
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Drum Rims, etc.
Highly recommended by the leading
manufacturers. Retail price 50c.
Manufactured
Gibson Musical String Co.
K"j! lu
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
by
NICOMEDE MUSIC CO.
Altoona, Pa.
Be
MULLER & KAPLAN
154 East 85th St., N. Y.
Lefebvre Patented Reed Helden let the Trade
Lefebrre Permanent Cempoaltioa Reeds
Service Department
G. E . LEFEBVRE
SOS The Arcade
Cleveland, O.