Music Trade Review
Issue: 1928 Vol. 86 N. 3 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 21, 1928
11
The Music Trade Review
Country-Wide Campaign
on Ampico Symphonique
Instrument Has Been Shown and Demonstrated in 130 Cities
in Thirty-nine States With Liberal Advertising — Am-
pico Artists Used Widely in Demonstrations
'TpHE country-wide campaign now being carried on in the interests of the new Ampico Sym-
*• phohique, the latest product of the American Piano Co., is meeting with gratifying success, ac-
cording to officials of the company, the instrument being shown and demonstrated in over 130
cities, in thirty-nine states, and liberally advertised in the daily papers of those cities
The Ampico Symphonique was first introduced and placed on sale in New York City last
Fall when salesmen of the New Yorw warerooms of Knabc, Chickering and Mason & Ham-
lin were called into conference and the various
talking points of the new instrument clearly
outlined. The response to the public in the
metropolitan district to the initial advertising
campaign was distinctly gratifying, one of the
points emphasized being that the Ampico Sym-
phonique was available at a price $500 less than
any previous grand with the Ampico.
The New York campaign, coming shortly be-
fore Christmas, served to absorb practically all
available instruments, but the factories worked
on demonstrator models and as these were
capital is $20,000 and the incorporators William
K. Pcabody and "Lena L. Peabody, both of
Haverhill, and Percy J. Simmons of Amesbury.
The name of Fred W. Peabody has been iden-
tified with the music business for a number of
years.
Kenney Music Co. to
Consolidate Stores
Huntington, W. Va., Music House to Operate
One Large Establishment in That City in
the Future
HUNTINGTON, W. VA., January 16.—Consolida-
tion of the two stores now operated by the
Kenney Music Co., at 331 Ninth street and 810
Fourth avenue, will be effected shortly and the
combined stores will occupy one large estab-
lishment at 319 Ninth street. For ten years the
company has maintained a store on Ninth street
The
1
Ampico
|
Symphonique
1
in
1
the
|
Home
I
SlIlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMlR
^AMPICO
SYMPHONIOUE
You Save $5001
"V ThVER till now has a genuine Ampico
i . \ J Grand been available to the family of
modest income. Yet here it is-the new AMPICO
SYMPHONIQUE model -priced $500 less thun
any Ampico Grand eur offered before'
Hundreds of homes will be made happy by this mar
velous instrument. Judged by eye or ear the AMPICO
SYMPHONlQUIissuperb worthyalikeofaplaceinyour
home and of the great American PianoCompany which
created it. A master-workof inlaid,satin-brown mahog-
any—a deep, full tone —and the incomparable Ampico
reproducing feature concealed in its exquisite case.
To hear the AMPICO SYMPHONIQUE is to desire it.
Ourmonthly budget plan, allowing you twowhole years
to pay. makes this possible -at orta. Why not stop in
to*
Louis, where nearly 50,000 persons heard the in-
strument in connection with the vaudeville con-
cert. In Kansas City the same artist appeared
before 9,000 people in three days, also featuring
the Ampico Symphonique. Mme. Volavy and
Frederic Dixon were other artists who co-op-
erated.
In all advertising demonstrations the point
was emphasized that the Ampico Symphonique
is a new creation backed by the experience and
facilities of the American Piano Co. It was
designed by Gardner C. Kavanagh, president of
the Foster-Armstrong Co., East Rochester, N.
Y., and although only five feet long, has sur-
prisingly fine tonal qualities. In general con-
struction and case work it has also measured
up to expectations, and seldom, if ever, has a
new instrument of piano type been so generally
and enthusiastically received.
and recently, when it was decided to add a
complete line of pianos and radios, opened a
second store at the Fourth avenue address. The
new store will consist of three floors, all of
which will be remodeled; the alterations will
probably be completed early in February.
Houck Go. Nashville Store
Captures Sales Honors
NASHVILLE, TKNN., January 14.—The O. K.
Houck Piano Co. employes and officials were
given a banquet at the Hermitage Hotel here
this week by the other stores of the Houck
chain, as the result of the victory of the Nash-
ville branch in the sales contest conducted by
the company during the past six months. O.
E. Furner, local manager, was toastmaster, and
J. F. Houck, Sr., president, W. T. Sutherland,
vice-president, and J. G. McConnell, treasurer,
all of Memphis, attended the banquet.
STORE OPEN EVENINGS
McPhail Piano Go. Plant
Mr. Houck presented a silver cup to the Nash-
ville
store, and urged the employes to be boost-
Again
in
Operation
Ampico Symphonique Advertising
ers of the city of Nashville. The bright pros-
pects for the local branch, when it moves into
BOSTON, MASS., January 17.—Word comes from
finished they were placed in the hands of deal- Harry W. Crooker, who has been president of its new location in February, were discussed
ers in other cities, where, as in New York, the the A. M. McPhail Piano Co. for several years, by Mr. Sutherland, who believes the move to
salesmen were instructed in the salient talking that business has again been resumed at the old be an ideal one. The O. K. Houck Piano Co.
points and the public advised of the new prod- factory at 2150 Washington street, in the Rox- now employs 164 persons and does a yearly
uct through advertising. In a number of cities bury district. The plant is working on full time, business of about $2,000,000, according to com-
the dealers availed themselves of the opportu- and putting out the same high grade of instru- pany officials.
nity to present the new instrument over the ment that has been manufactured ever since the
radio, as was the case in Pittsburgh, Columbus, company was started ninety years ago.
Annual Meeting of New
Cleveland, Chicago, Detroit, San Francisco and
England Association
St. Louis.
Fred
W.
Peabody,
Inc.,
of
Ampico artists also assisted materially. In
Newburyport Incorporated BOSTON, MASS., January 17.—The annual meeting
Chicago Mme.' Sturkow-Ryder and Roy Bargy
of the New England Music Trade Associa-
lent their services to a special broadcasting con-
tion is being arranged to take place in the form
BOSTON, MASS., January 17.—Among the cor-
ference featuring the Ampico Symphonique. In
Columbus, O., Adam Carroll, who is appearing porations registered at the State House within of T a luncheon early in February, probably at the
in vaudeville in that city, rendered a similar serv- the past few days is that of Fred W. Peabody, L niversity Club. Secretary Merrill is now look-
ice, repeating the performance in Cleveland. Inc., of Newburyport, which plans to manufac- ing about for a good speaker, one who is fa-
Mme. Sturkow-Ryder also introduced the Am- ture and import pianos and phonographs. The miliar with the tax question.
JANUARY 21, 1928
11
The Music Trade Review
Country-Wide Campaign
on Ampico Symphonique
Instrument Has Been Shown and Demonstrated in 130 Cities
in Thirty-nine States With Liberal Advertising — Am-
pico Artists Used Widely in Demonstrations
'TpHE country-wide campaign now being carried on in the interests of the new Ampico Sym-
*• phohique, the latest product of the American Piano Co., is meeting with gratifying success, ac-
cording to officials of the company, the instrument being shown and demonstrated in over 130
cities, in thirty-nine states, and liberally advertised in the daily papers of those cities
The Ampico Symphonique was first introduced and placed on sale in New York City last
Fall when salesmen of the New Yorw warerooms of Knabc, Chickering and Mason & Ham-
lin were called into conference and the various
talking points of the new instrument clearly
outlined. The response to the public in the
metropolitan district to the initial advertising
campaign was distinctly gratifying, one of the
points emphasized being that the Ampico Sym-
phonique was available at a price $500 less than
any previous grand with the Ampico.
The New York campaign, coming shortly be-
fore Christmas, served to absorb practically all
available instruments, but the factories worked
on demonstrator models and as these were
capital is $20,000 and the incorporators William
K. Pcabody and "Lena L. Peabody, both of
Haverhill, and Percy J. Simmons of Amesbury.
The name of Fred W. Peabody has been iden-
tified with the music business for a number of
years.
Kenney Music Co. to
Consolidate Stores
Huntington, W. Va., Music House to Operate
One Large Establishment in That City in
the Future
HUNTINGTON, W. VA., January 16.—Consolida-
tion of the two stores now operated by the
Kenney Music Co., at 331 Ninth street and 810
Fourth avenue, will be effected shortly and the
combined stores will occupy one large estab-
lishment at 319 Ninth street. For ten years the
company has maintained a store on Ninth street
The
1
Ampico
|
Symphonique
1
in
1
the
|
Home
I
SlIlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMlR
^AMPICO
SYMPHONIOUE
You Save $5001
"V ThVER till now has a genuine Ampico
i . \ J Grand been available to the family of
modest income. Yet here it is-the new AMPICO
SYMPHONIQUE model -priced $500 less thun
any Ampico Grand eur offered before'
Hundreds of homes will be made happy by this mar
velous instrument. Judged by eye or ear the AMPICO
SYMPHONlQUIissuperb worthyalikeofaplaceinyour
home and of the great American PianoCompany which
created it. A master-workof inlaid,satin-brown mahog-
any—a deep, full tone —and the incomparable Ampico
reproducing feature concealed in its exquisite case.
To hear the AMPICO SYMPHONIQUE is to desire it.
Ourmonthly budget plan, allowing you twowhole years
to pay. makes this possible -at orta. Why not stop in
to*
Louis, where nearly 50,000 persons heard the in-
strument in connection with the vaudeville con-
cert. In Kansas City the same artist appeared
before 9,000 people in three days, also featuring
the Ampico Symphonique. Mme. Volavy and
Frederic Dixon were other artists who co-op-
erated.
In all advertising demonstrations the point
was emphasized that the Ampico Symphonique
is a new creation backed by the experience and
facilities of the American Piano Co. It was
designed by Gardner C. Kavanagh, president of
the Foster-Armstrong Co., East Rochester, N.
Y., and although only five feet long, has sur-
prisingly fine tonal qualities. In general con-
struction and case work it has also measured
up to expectations, and seldom, if ever, has a
new instrument of piano type been so generally
and enthusiastically received.
and recently, when it was decided to add a
complete line of pianos and radios, opened a
second store at the Fourth avenue address. The
new store will consist of three floors, all of
which will be remodeled; the alterations will
probably be completed early in February.
Houck Go. Nashville Store
Captures Sales Honors
NASHVILLE, TKNN., January 14.—The O. K.
Houck Piano Co. employes and officials were
given a banquet at the Hermitage Hotel here
this week by the other stores of the Houck
chain, as the result of the victory of the Nash-
ville branch in the sales contest conducted by
the company during the past six months. O.
E. Furner, local manager, was toastmaster, and
J. F. Houck, Sr., president, W. T. Sutherland,
vice-president, and J. G. McConnell, treasurer,
all of Memphis, attended the banquet.
STORE OPEN EVENINGS
McPhail Piano Go. Plant
Mr. Houck presented a silver cup to the Nash-
ville
store, and urged the employes to be boost-
Again
in
Operation
Ampico Symphonique Advertising
ers of the city of Nashville. The bright pros-
pects for the local branch, when it moves into
BOSTON, MASS., January 17.—Word comes from
finished they were placed in the hands of deal- Harry W. Crooker, who has been president of its new location in February, were discussed
ers in other cities, where, as in New York, the the A. M. McPhail Piano Co. for several years, by Mr. Sutherland, who believes the move to
salesmen were instructed in the salient talking that business has again been resumed at the old be an ideal one. The O. K. Houck Piano Co.
points and the public advised of the new prod- factory at 2150 Washington street, in the Rox- now employs 164 persons and does a yearly
uct through advertising. In a number of cities bury district. The plant is working on full time, business of about $2,000,000, according to com-
the dealers availed themselves of the opportu- and putting out the same high grade of instru- pany officials.
nity to present the new instrument over the ment that has been manufactured ever since the
radio, as was the case in Pittsburgh, Columbus, company was started ninety years ago.
Annual Meeting of New
Cleveland, Chicago, Detroit, San Francisco and
England Association
St. Louis.
Fred
W.
Peabody,
Inc.,
of
Ampico artists also assisted materially. In
Newburyport Incorporated BOSTON, MASS., January 17.—The annual meeting
Chicago Mme.' Sturkow-Ryder and Roy Bargy
of the New England Music Trade Associa-
lent their services to a special broadcasting con-
tion is being arranged to take place in the form
BOSTON, MASS., January 17.—Among the cor-
ference featuring the Ampico Symphonique. In
Columbus, O., Adam Carroll, who is appearing porations registered at the State House within of T a luncheon early in February, probably at the
in vaudeville in that city, rendered a similar serv- the past few days is that of Fred W. Peabody, L niversity Club. Secretary Merrill is now look-
ice, repeating the performance in Cleveland. Inc., of Newburyport, which plans to manufac- ing about for a good speaker, one who is fa-
Mme. Sturkow-Ryder also introduced the Am- ture and import pianos and phonographs. The miliar with the tax question.
Future scanning projects are planned by the International Arcade Museum Library (IAML).