Music Trade Review
Issue: 1928 Vol. 86 N. 26 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JUNE 30, 1928
west, relative to their being absorbed into the
larger and more comprehensive "Music and
Radio Trades Association."
"Radio manufacturers will find the musical
instrument house a natural outlet for their
product," Ed. A. Geissler, vice-president and
secretary of the Birkel Music Co., Los Angeles,
stated from the floor of the convention. "The
music store is the place for all home entertain-
ment, and a separation of music and radio
should not even be implied."
Philip T. Clay, president Sherman, Clay &
Co., San Francisco, recommended adoption of
the change in name on grounds that manufac-
turers and the public should have notice served
on them that radio and music are one. He also
pointed out that by the amalgamation of organ-
izations, one convention yearly could be held,
with all members of the allied industries pres-
ent, and there would be an elimination of dues
and other upkeep of a needless Association.
The only change in the board of directors
was the election of W. W. Bradford, Knight-
Campbell Music Co., Denver, and Ernest In-
gold of Ernest Ingold, Inc., San Francisco, to
the places formerly occupied by E. B. Hyatt,
of Portland, Ore., and Ellis Marx.
Warns Against "Vocational Selfishness"
Orra E. Monettc, Los Angeles banker, ad-
dressed the meeting on financial subjects, con-
cluding with a warning against "vocational sel-
fishness," which he characterized as a too often
encountered condition into which any business
man may fall, when he places his own vocation
and his immediate business activity above that
of his community interests.
Take part in civic and community activities,
Mr. Monette advised, pointing out that a busi-
ness man is only part of his own community
and the community and individual prosperity in-
variably are proportionate.
Shirley Walker, prior to being elected to
office, told the complete story of the piano con-
test conducted in San Francisco two years ago,
under auspices of the San Francisco Call, de-
claring it obtained for the piano industry thou-
sands of dollars' worth of publicity which could
never have been secured otherwise and saying
the contest created innumerable young pianists.
He advised . tying up with one newspaper,
making the event a part of that newspaper's in-
terests, thereby obtaining a much more whole-
hearted editorial co-operation than could have
been engendered if the subject were placed as
an open news story for all papers.
"1 bring greetings to the Western Music
Trades Convention from the National Associa-
tion of Music Merchants. It was the hope of
President Roberts to attend this convention,
but responsibilities connected with the National
Association, as well as his own business, pre-
vented him from being here. The recent Na-
tional convention honored the Pacific Coast in
selecting one of its vice-presidents from this
territory. As I happen to be the victim, Presi-
dent Roberts asked me to extend for him his
greetings. In order to bring the East and the
West in closer contact, President Roberts is
planning to send Delbert L. Loomis, secretary
of the National Association of Music Merchants,
to the Pacific Coast in October to meet with
the Trade Associations in the cities up and
down the Pacific Coast, and to call upon the
trade to discuss trade problems and to secure
first-hand information.
"In closing I will state that the National con-
vention recently held in New York was one of
the greatest ever held. The attendance was
extraordinary—in fact, it reminded us of the
West, of our own Western Music Trades Con-
vention. Over 300 attended each session. The
programs at these sessions were more construc-
tive than they have been in the past. There
was evidence everywhere of an intense desire
for the music trade to get together in an en-
deavor to solve some of its problems.
"1 regret that President Roberts himself could
not be here to give you his message. President
Roberts is a forceful speaker and keenly feels
the need of organization work. So constructive
was his administration that the Convention
unanimously reelected him for the ensuing year,
and I hope it will be your pleasure to meet
President Roberts, either here on the Coast or
in Chicago next June where the next annual
convention will take place."
Mr. Walker's talk followed the reading of a
telegram of greeting sent to President Edward
H. L T hl of the Western Music Trades' Associa-
tion by President C. J. Roberts of the national
body.
Swedish Composer Awarded
Grand Schubert Prize
Kurt Atterberg Captures $10,000 Grand Prize
in Schubert Contest Conducted by Columbia
Phonograph Co. On International Basis
Word has come from Vienna that Kurt Atter-
berg, of Sweden, the well-known composer,
conductor of the Stockholm Orchestra and
president of the Swedish Society of Composers,
has been awarded the Columbia Phonograph
Co.'s $10,000 grand prize for a musical composi-
tion best recapturing the melodic spirit of Franz
Schubert. The prize work is an original sym-
phony in C major and won a majority of votes
from ten noted judges representing as many
different nations.
Immediately following the verdict of the jury,
the Columbia Co. announced that in the near
future it will both record and broadcast the
prize score as well as all first prize winning
scores in the nine other international zones
against which Sweden competed for the grand
prize. Walter Damrosch was chairman of the
international jury.
The Schubert prize contest merely completes
the first phase of Columbia's Schubert Centen-
nial. Educational and musical programs are
being given in hundreds of towns and cities in
the United States and elsewhere which will
culminate in the celebration of Schubert Week
from November 18 to 25 in commemoration of
the centennial of the composer's death, No-
vember 19, 1828.
An important development of the prize con-
test is the announcement of the Columbia Co.,
made at a dinner in Vienna on June 23, that
it will sponsor a permanent International Par-
liament for the Advancement of Music.
Through this parliament, Columbia establishes
a $50,000 prize fund, for the years covered from
1929 to 1938 inclusive, to be spent in yearly
prizes of $5,000 each, for "the greatest service
to the cause of music." Under the details of
this fund a unique feature is that award will
be possible each year either to an individual,
tor creative work, or to an institution, for serv-
ice rendered the advancement of music inter-
nationally.
All delegates to the present Congress enthu-
Said to Be First Appearance of Symphony in
American Market in Record Form—Recorded siastically endorsed this plan as a logical out-
growth of Columbia's service in sponsoring the
by Halle Orchestra
Beethoven and Schubert years of 1927 and 1928,
The latest Columbia Masterworks release is and added that the plan fills an important gap
Schubert's Ninth Symphony, in C Major, the in the Nobel Prizes, which do not cover music.
Administration will be by a permanent council
next Schubert work in importance to the "Un-
of
thirty members, three each from each of the
finished Symphony" (No. 8). It was Schubert's
last symphonic work, written just before his present ten international zones. The function
of the council will be advisory, Columbia re-
death. He never heard it played.
This is said to be the symphony's first ap- serving the right to make the yearly awards
Shirley Walker, Vice-President of National
Association of Music Merchants, Represents pearance on the American market. Owing to from recommendations furnished by the council.
Vienna is proposed as the meeting place for
its importance, Columbia has provided a special
That Body Officially at Los Angeles
leather album for it, the third leather holder the council in 1929, but the decision of place is
Los ANGEI.KS, CAI.., June 28.—The official to be issued for Masterworks Sets, the others not vet definitely fixed.
having been for Beethoven's Ninth Symphony
representative of the National Association of
Music Merchants at the convention of the and the Wagner Bayreuth records. Sir Ham-
Western Music Trades' Association was Shirley ilton Harty and the Halle Orchestra are the
Walker, of Sherman, Clay & Co., San Francisco, recording artists.
Taylor C. White has assumed charge of the
who, as vice-president of the National body,
Fitzgerald Music Co. store, at 337 North Brand
presented the greetings of that organization at
Ernest Masi, of New Castle, Pa., has opened street, Glendale, Cal., succeeding former Man-
the opening session of the convention here a new music store on West Pine street, Grove ager Sawhill, who has been transferred to the
saying:
City, handling pianos, etc.
company's headquarters in Los Angeles
Columbia Masterworks of
Schubert's Ninth Symphony
Greetings From National
to Western Association
White Succeeds Sawhill
ESTABLISHED 1862
L^UTER
ONE OF AMERICA'S
NEWARK N J.
FINE PIANOS
UPRIGHTS
GRANDS
THE LAUTER-HUMANA
The Music Trade Review
JUNE 30, 1928
west, relative to their being absorbed into the
larger and more comprehensive "Music and
Radio Trades Association."
"Radio manufacturers will find the musical
instrument house a natural outlet for their
product," Ed. A. Geissler, vice-president and
secretary of the Birkel Music Co., Los Angeles,
stated from the floor of the convention. "The
music store is the place for all home entertain-
ment, and a separation of music and radio
should not even be implied."
Philip T. Clay, president Sherman, Clay &
Co., San Francisco, recommended adoption of
the change in name on grounds that manufac-
turers and the public should have notice served
on them that radio and music are one. He also
pointed out that by the amalgamation of organ-
izations, one convention yearly could be held,
with all members of the allied industries pres-
ent, and there would be an elimination of dues
and other upkeep of a needless Association.
The only change in the board of directors
was the election of W. W. Bradford, Knight-
Campbell Music Co., Denver, and Ernest In-
gold of Ernest Ingold, Inc., San Francisco, to
the places formerly occupied by E. B. Hyatt,
of Portland, Ore., and Ellis Marx.
Warns Against "Vocational Selfishness"
Orra E. Monettc, Los Angeles banker, ad-
dressed the meeting on financial subjects, con-
cluding with a warning against "vocational sel-
fishness," which he characterized as a too often
encountered condition into which any business
man may fall, when he places his own vocation
and his immediate business activity above that
of his community interests.
Take part in civic and community activities,
Mr. Monette advised, pointing out that a busi-
ness man is only part of his own community
and the community and individual prosperity in-
variably are proportionate.
Shirley Walker, prior to being elected to
office, told the complete story of the piano con-
test conducted in San Francisco two years ago,
under auspices of the San Francisco Call, de-
claring it obtained for the piano industry thou-
sands of dollars' worth of publicity which could
never have been secured otherwise and saying
the contest created innumerable young pianists.
He advised . tying up with one newspaper,
making the event a part of that newspaper's in-
terests, thereby obtaining a much more whole-
hearted editorial co-operation than could have
been engendered if the subject were placed as
an open news story for all papers.
"1 bring greetings to the Western Music
Trades Convention from the National Associa-
tion of Music Merchants. It was the hope of
President Roberts to attend this convention,
but responsibilities connected with the National
Association, as well as his own business, pre-
vented him from being here. The recent Na-
tional convention honored the Pacific Coast in
selecting one of its vice-presidents from this
territory. As I happen to be the victim, Presi-
dent Roberts asked me to extend for him his
greetings. In order to bring the East and the
West in closer contact, President Roberts is
planning to send Delbert L. Loomis, secretary
of the National Association of Music Merchants,
to the Pacific Coast in October to meet with
the Trade Associations in the cities up and
down the Pacific Coast, and to call upon the
trade to discuss trade problems and to secure
first-hand information.
"In closing I will state that the National con-
vention recently held in New York was one of
the greatest ever held. The attendance was
extraordinary—in fact, it reminded us of the
West, of our own Western Music Trades Con-
vention. Over 300 attended each session. The
programs at these sessions were more construc-
tive than they have been in the past. There
was evidence everywhere of an intense desire
for the music trade to get together in an en-
deavor to solve some of its problems.
"1 regret that President Roberts himself could
not be here to give you his message. President
Roberts is a forceful speaker and keenly feels
the need of organization work. So constructive
was his administration that the Convention
unanimously reelected him for the ensuing year,
and I hope it will be your pleasure to meet
President Roberts, either here on the Coast or
in Chicago next June where the next annual
convention will take place."
Mr. Walker's talk followed the reading of a
telegram of greeting sent to President Edward
H. L T hl of the Western Music Trades' Associa-
tion by President C. J. Roberts of the national
body.
Swedish Composer Awarded
Grand Schubert Prize
Kurt Atterberg Captures $10,000 Grand Prize
in Schubert Contest Conducted by Columbia
Phonograph Co. On International Basis
Word has come from Vienna that Kurt Atter-
berg, of Sweden, the well-known composer,
conductor of the Stockholm Orchestra and
president of the Swedish Society of Composers,
has been awarded the Columbia Phonograph
Co.'s $10,000 grand prize for a musical composi-
tion best recapturing the melodic spirit of Franz
Schubert. The prize work is an original sym-
phony in C major and won a majority of votes
from ten noted judges representing as many
different nations.
Immediately following the verdict of the jury,
the Columbia Co. announced that in the near
future it will both record and broadcast the
prize score as well as all first prize winning
scores in the nine other international zones
against which Sweden competed for the grand
prize. Walter Damrosch was chairman of the
international jury.
The Schubert prize contest merely completes
the first phase of Columbia's Schubert Centen-
nial. Educational and musical programs are
being given in hundreds of towns and cities in
the United States and elsewhere which will
culminate in the celebration of Schubert Week
from November 18 to 25 in commemoration of
the centennial of the composer's death, No-
vember 19, 1828.
An important development of the prize con-
test is the announcement of the Columbia Co.,
made at a dinner in Vienna on June 23, that
it will sponsor a permanent International Par-
liament for the Advancement of Music.
Through this parliament, Columbia establishes
a $50,000 prize fund, for the years covered from
1929 to 1938 inclusive, to be spent in yearly
prizes of $5,000 each, for "the greatest service
to the cause of music." Under the details of
this fund a unique feature is that award will
be possible each year either to an individual,
tor creative work, or to an institution, for serv-
ice rendered the advancement of music inter-
nationally.
All delegates to the present Congress enthu-
Said to Be First Appearance of Symphony in
American Market in Record Form—Recorded siastically endorsed this plan as a logical out-
growth of Columbia's service in sponsoring the
by Halle Orchestra
Beethoven and Schubert years of 1927 and 1928,
The latest Columbia Masterworks release is and added that the plan fills an important gap
Schubert's Ninth Symphony, in C Major, the in the Nobel Prizes, which do not cover music.
Administration will be by a permanent council
next Schubert work in importance to the "Un-
of
thirty members, three each from each of the
finished Symphony" (No. 8). It was Schubert's
last symphonic work, written just before his present ten international zones. The function
of the council will be advisory, Columbia re-
death. He never heard it played.
This is said to be the symphony's first ap- serving the right to make the yearly awards
Shirley Walker, Vice-President of National
Association of Music Merchants, Represents pearance on the American market. Owing to from recommendations furnished by the council.
Vienna is proposed as the meeting place for
its importance, Columbia has provided a special
That Body Officially at Los Angeles
leather album for it, the third leather holder the council in 1929, but the decision of place is
Los ANGEI.KS, CAI.., June 28.—The official to be issued for Masterworks Sets, the others not vet definitely fixed.
having been for Beethoven's Ninth Symphony
representative of the National Association of
Music Merchants at the convention of the and the Wagner Bayreuth records. Sir Ham-
Western Music Trades' Association was Shirley ilton Harty and the Halle Orchestra are the
Walker, of Sherman, Clay & Co., San Francisco, recording artists.
Taylor C. White has assumed charge of the
who, as vice-president of the National body,
Fitzgerald Music Co. store, at 337 North Brand
presented the greetings of that organization at
Ernest Masi, of New Castle, Pa., has opened street, Glendale, Cal., succeeding former Man-
the opening session of the convention here a new music store on West Pine street, Grove ager Sawhill, who has been transferred to the
saying:
City, handling pianos, etc.
company's headquarters in Los Angeles
Columbia Masterworks of
Schubert's Ninth Symphony
Greetings From National
to Western Association
White Succeeds Sawhill
ESTABLISHED 1862
L^UTER
ONE OF AMERICA'S
NEWARK N J.
FINE PIANOS
UPRIGHTS
GRANDS
THE LAUTER-HUMANA
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