Music Trade Review
Issue: 1928 Vol. 86 N. 26 - Page 26
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
entury
fox-trot revivals next year to be selected from
such numbers as Wolfe Gilbert's "My Little
Dream Girl," Paul Lincke's "Spring, Beautiful
Spring" and "Fireflies," "Nights of Gladness,"
Eddie Leonard's "Roly Boly Eyes," "Shades of
Night," Kalmar's "Sari" and several others.
SHEET MUSIC Southern Gal. Music Co.
U the message we are sending to
Makes "Good News" Display
millions of people every day
through the medium of 27 Best
American Magazines directing the Window Tied Up With Recent Opening of
That Production in Los Angeles, Cal.
readers to go to their dealers for
copies.
Los ANGELES, CAL., June 23.—An attractive win-
HOOK-UP
dow display of the chief song hits of the musi-
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY" is
Best selling Edition.
Century Music Pub. Co.
235 W. 4Oth St., New York City
Marks Revives Two
Old Songs as Fox-Trots
"In the Shadows" and "Two Little Love Bees"
Issued in Arrangements by Arthur Lange and
W. C. Polla
cal show, "Good News," was used recently by
the Southern California Music Co. here, with
the able assistance of Ben Berman, local rep-
resentative for DeSylva, Brown & Henderson,
Inc., New York, publishers of the songs and
score. The window tied up nicely with the re-
cent opening of a "Good News" road company
in Los Angeles, which has met with great suc-
cess. A novel idea was carried out in the win-
dow by pasting up copies of the Examiner,
Evening Herald, Evening Express and other
local papers on a large board. Each of these
papers contained "flash" headlines of some im-
portant world news, and a copy of a song from
"Good News" showed through a large hole torn
in each paper. The display was topped by oval
photographs of the three writer-publishers of
the score, B. G. DeSylva, Lew Brown and Ray
Henderson.
"Dream House" Featured
by Knight-Campbell Co.
Close on the heels of the revival of "Down
South," which is proving unusually successful
for the Edward B. Marks Music Co., New York,
DENVER, COLO., 'June 22.—An attractive window
this concern announces that it is issuing in fox- display, given over exclusively to the song,
trot form new arrangements of "Two Little "Dream House," published by Sherman, Clay
l.ove Bees" and "In the Shadows," two of its &. Co., San Francisco, was used recently by the
greatest standard successes.
Knight-Campbell Music Co. here. The setting
"In the Shadows" has been arranged for or- of the display showed a miniature house of
chestra by Arthur Lange, and "Love Bees" by modern design, standing on a high, terraced
W. C. Polla, and both arrangers declare that lawn. Copies of the song were strewn about
they have never done finer work. For some the lawn as well as in other parts of the win-
years musicians have been after E. B. Marks dow. "Dream House" has been featured in
to re-issue both these songs as well as several the Denver Theatre by Lou Forbes and also by
others equally as good in modern syncopated Phil Kalar, which facts were announced by
arrangements.
placards placed in the display.
Influenced by the success of "Down South,"
"Ida, Sweet as Apple Cider," "My Gal Sal" and
other revivals he has gone about this by en-
trusting their orchestrations to the very best
men that could be obtained. As a result there
Phillip Olsson has opened a new music shop
has been enthusiasm among orchestra leaders in Junction City, Kan., handling sheet music,
and mechanical companies.
Columbia records and band instruments. Mr.
"In the Shadows," originally an English in- Olsson has been known in the vicinity of Junc-
termezzo, by Herman Finck, was introduced in tion City through his activities as a professional
this country about fifteen years ago by the musician.
!
present publishers (then known as Stern & Co.)
"Two Little Love Bees" was one of the two
BUY YOUR MUSIC FROM
hits in "The Spring Maid," the biggest operetta
success of the 1910 season, and a show that is
revived constantly all over the country. Both
"Shadows" and "Love Bees" are natural fox-
trots, and they are to become plug songs of
the Marks organization. It has been the experi-
Oliver Ditson Company
ence of many publishers lately that a good old
YOU
BOSTOlf
song is often better than a good new song.
Anticipate am* Supply *T«ry Rwtfmuat •* Music
Dealers
The Marks concern hopes to introduce other
Open New Store
JUNE 30, 1928
Cycles in Song Writing
With L. Wolfe Gilbert
Well Known Composer Again at Top With
"Ramona," With May Sales of Over Quarter
of a Million
L. Wolfe Gilbert, co-writer of "Ramona," was
recently made the subject of an article on cycles
in writing successful popular songs, which ap-
peared in the theatrical section of the Sunday
edition of the New York Telegraph. The
article tells how Mr. Gilbert started about
twenty years ago with "Waiting for the Robert
E. Lee," following which he turned out a series
of hits. Later, he lost his grip and took a
"back seat." Another cycle began, however,
when he turned out "My Little Dream Girl,"
"My Sweet Adair," "Lily of the Valley," and
others. He then went into business as a pub-
lisher and another slump followed.
Since that time, he has been a member of
Ihe professional staff of Leo Feist, Inc., New
York, and his third cycle of hits started with
"O Katharina," after practically everybody in
the business thought he was through writing.
In this cycle he has produced also "Don't Wake
Me Up Let Me Dream," "I Miss My Swiss,"
and finally "Ramona," which is said to have
sold more than a quarter of a million copies
during May, ordinarily a slow month for sheet
music sales.
New Publishing House
MADISON, WIS., June 25.—Schmidt & Peterson,
Inc., of Milwaukee, have filed articles of in-
corporation to publish music, vocal and instru-
mental, and to operate a business for the sale
and printing thereof. Capital of the business is
$25,000 in 250 shares at $100 each. The incor-
porators are William J. Schmidt, Gustave A.
Peterson and Chester J. Roberts.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Another Great Seller
in THE WIT MARK
BLACK & WHITE
SERIES
p blishers
BOSTON «
THE NEW BALLAD SENSATION
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
BIND MANUSCRIPT AND IDEA OF
TITUi FOB M r i H A n
New York City
311 W M I 43rd Straat
of Dreams
ty EDDIE DOWLING ' v JAS. F. HANLEV
WRITER OF'IUST A COTTAGE S f - U L
HARMS INC 62
W45TH
ST.NYC
(SINY PUBLISHER. OUR REFERENCE
WRITE FOR PRICES
~
~
«*»»
2 0 5 4 W.LAKE ST. CHICAGO. ILL
Can be had as follows
SOLO—i keys, Ab (eb to eb) B b - C and D
DUET—2 keys, Bb and D
OCTAVO—Two Part, Three Part, Foul Part,
Hale, Female and Mixed Voices
Instrumental for Piano
The Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, Violin, Cello and
Piano
VOCAL ORCHESTRA, DANCE ORCHESTRA, Waltz,
BAND
M. WITMARK & SONS, NEW YORK
26
The Music Trade Review
entury
fox-trot revivals next year to be selected from
such numbers as Wolfe Gilbert's "My Little
Dream Girl," Paul Lincke's "Spring, Beautiful
Spring" and "Fireflies," "Nights of Gladness,"
Eddie Leonard's "Roly Boly Eyes," "Shades of
Night," Kalmar's "Sari" and several others.
SHEET MUSIC Southern Gal. Music Co.
U the message we are sending to
Makes "Good News" Display
millions of people every day
through the medium of 27 Best
American Magazines directing the Window Tied Up With Recent Opening of
That Production in Los Angeles, Cal.
readers to go to their dealers for
copies.
Los ANGELES, CAL., June 23.—An attractive win-
HOOK-UP
dow display of the chief song hits of the musi-
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY" is
Best selling Edition.
Century Music Pub. Co.
235 W. 4Oth St., New York City
Marks Revives Two
Old Songs as Fox-Trots
"In the Shadows" and "Two Little Love Bees"
Issued in Arrangements by Arthur Lange and
W. C. Polla
cal show, "Good News," was used recently by
the Southern California Music Co. here, with
the able assistance of Ben Berman, local rep-
resentative for DeSylva, Brown & Henderson,
Inc., New York, publishers of the songs and
score. The window tied up nicely with the re-
cent opening of a "Good News" road company
in Los Angeles, which has met with great suc-
cess. A novel idea was carried out in the win-
dow by pasting up copies of the Examiner,
Evening Herald, Evening Express and other
local papers on a large board. Each of these
papers contained "flash" headlines of some im-
portant world news, and a copy of a song from
"Good News" showed through a large hole torn
in each paper. The display was topped by oval
photographs of the three writer-publishers of
the score, B. G. DeSylva, Lew Brown and Ray
Henderson.
"Dream House" Featured
by Knight-Campbell Co.
Close on the heels of the revival of "Down
South," which is proving unusually successful
for the Edward B. Marks Music Co., New York,
DENVER, COLO., 'June 22.—An attractive window
this concern announces that it is issuing in fox- display, given over exclusively to the song,
trot form new arrangements of "Two Little "Dream House," published by Sherman, Clay
l.ove Bees" and "In the Shadows," two of its &. Co., San Francisco, was used recently by the
greatest standard successes.
Knight-Campbell Music Co. here. The setting
"In the Shadows" has been arranged for or- of the display showed a miniature house of
chestra by Arthur Lange, and "Love Bees" by modern design, standing on a high, terraced
W. C. Polla, and both arrangers declare that lawn. Copies of the song were strewn about
they have never done finer work. For some the lawn as well as in other parts of the win-
years musicians have been after E. B. Marks dow. "Dream House" has been featured in
to re-issue both these songs as well as several the Denver Theatre by Lou Forbes and also by
others equally as good in modern syncopated Phil Kalar, which facts were announced by
arrangements.
placards placed in the display.
Influenced by the success of "Down South,"
"Ida, Sweet as Apple Cider," "My Gal Sal" and
other revivals he has gone about this by en-
trusting their orchestrations to the very best
men that could be obtained. As a result there
Phillip Olsson has opened a new music shop
has been enthusiasm among orchestra leaders in Junction City, Kan., handling sheet music,
and mechanical companies.
Columbia records and band instruments. Mr.
"In the Shadows," originally an English in- Olsson has been known in the vicinity of Junc-
termezzo, by Herman Finck, was introduced in tion City through his activities as a professional
this country about fifteen years ago by the musician.
!
present publishers (then known as Stern & Co.)
"Two Little Love Bees" was one of the two
BUY YOUR MUSIC FROM
hits in "The Spring Maid," the biggest operetta
success of the 1910 season, and a show that is
revived constantly all over the country. Both
"Shadows" and "Love Bees" are natural fox-
trots, and they are to become plug songs of
the Marks organization. It has been the experi-
Oliver Ditson Company
ence of many publishers lately that a good old
YOU
BOSTOlf
song is often better than a good new song.
Anticipate am* Supply *T«ry Rwtfmuat •* Music
Dealers
The Marks concern hopes to introduce other
Open New Store
JUNE 30, 1928
Cycles in Song Writing
With L. Wolfe Gilbert
Well Known Composer Again at Top With
"Ramona," With May Sales of Over Quarter
of a Million
L. Wolfe Gilbert, co-writer of "Ramona," was
recently made the subject of an article on cycles
in writing successful popular songs, which ap-
peared in the theatrical section of the Sunday
edition of the New York Telegraph. The
article tells how Mr. Gilbert started about
twenty years ago with "Waiting for the Robert
E. Lee," following which he turned out a series
of hits. Later, he lost his grip and took a
"back seat." Another cycle began, however,
when he turned out "My Little Dream Girl,"
"My Sweet Adair," "Lily of the Valley," and
others. He then went into business as a pub-
lisher and another slump followed.
Since that time, he has been a member of
Ihe professional staff of Leo Feist, Inc., New
York, and his third cycle of hits started with
"O Katharina," after practically everybody in
the business thought he was through writing.
In this cycle he has produced also "Don't Wake
Me Up Let Me Dream," "I Miss My Swiss,"
and finally "Ramona," which is said to have
sold more than a quarter of a million copies
during May, ordinarily a slow month for sheet
music sales.
New Publishing House
MADISON, WIS., June 25.—Schmidt & Peterson,
Inc., of Milwaukee, have filed articles of in-
corporation to publish music, vocal and instru-
mental, and to operate a business for the sale
and printing thereof. Capital of the business is
$25,000 in 250 shares at $100 each. The incor-
porators are William J. Schmidt, Gustave A.
Peterson and Chester J. Roberts.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Another Great Seller
in THE WIT MARK
BLACK & WHITE
SERIES
p blishers
BOSTON «
THE NEW BALLAD SENSATION
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
BIND MANUSCRIPT AND IDEA OF
TITUi FOB M r i H A n
New York City
311 W M I 43rd Straat
of Dreams
ty EDDIE DOWLING ' v JAS. F. HANLEV
WRITER OF'IUST A COTTAGE S f - U L
HARMS INC 62
W45TH
ST.NYC
(SINY PUBLISHER. OUR REFERENCE
~
~
«*»»
2 0 5 4 W.LAKE ST. CHICAGO. ILL
Can be had as follows
SOLO—i keys, Ab (eb to eb) B b - C and D
DUET—2 keys, Bb and D
OCTAVO—Two Part, Three Part, Foul Part,
Hale, Female and Mixed Voices
Instrumental for Piano
The Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, Violin, Cello and
Piano
VOCAL ORCHESTRA, DANCE ORCHESTRA, Waltz,
BAND
M. WITMARK & SONS, NEW YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).