Music Trade Review
Issue: 1928 Vol. 86 N. 24 - Page 8
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The Music Trade Review
JUNE 16, 1928
New Revised Editions Now Ready
Most Popular Violin and Piano Books
THE MOST POPULAR
RECITAL VIOLIN PIECES
Among the 20 selections included
in this book are numbers so varied
in their character and appeal that
with them you can build a perfectly
SELECTED
balanced recital program.
VIOLIN PIECES
THE MOST POPULAR
MODERN VIOLIN PIECES
Included among the 17 selections in
THE MOST POPULAR
GABRIEL-MARIE
MOSZKOWSKY
this
collection are such compositions
TRANSCRIBED
VIOLIN
BEETHOVEN
CHAMINADE
as "Larghetto" by Dvorak, "Sere-
PIECES
DELIBES
BRAHMS
nade" by Victor Herbert, "A Tear"
W I D O R
F A U R E
by Mousorgsky, "Valse Triste" by
This is a new collection of 35 ex-
DURAND
G O 3 S EK
Sibelius, and "Romance" by Mac-
ceptional violin and piano arrange-
HANDEL
GRIEG
Dowell. Truly a superb collection.
ments made from vocal and instru-
B O H M
REGER
mental numbers of universal popu-
THE MOST POPULAR
OODARD
FISCHER
larity.
CONCERT VIOLIN PIECES
THOME
NERUDA
The 15 varied numbers that make up
GAUTIER
SCHUBERT
THE MOST POPULAR
this collection are especially suit-
SIMONETT1
GRUNFELD
OPERATIC VIOLIN PIECES
able for concert work. They in-
SAINT-SAENS
TSCHAIKOWSKY
clude characteristic compositions by
This contains selections from 22 of
such composers as Cesar Franck,
the modern operas and ballets
Hubay,
Paderewski, Rachmaninoff,
chosen because they are most popu-
Wagner,
Strauss, Schubert, and
lar in their appeal and here arranged
others
whose
works have made them
for the average violinist.
famous.
These seven books in the new Violin Series correspond in gradations to the seven new
MOST POPULAR Piano Collections, which have already set new standards for sales.
SEND FOR TRIAL ORDER AT INTRODUCTORY PRICES
THE MOST POPULAR
FIRST POSITION VIOLIN
PIECES
This collection is made up of 28
classics that have been arranged
for children who have been study-
ing the violin but a short time.
HINDS, HAYDEN & ELDREDGE-Publishers-5-9 Union Square, New York
would list these publications. These supple-
ments could easily be kept with the regular cata-
log, but as far as we know very few publishers
make any attempt to issue a quarterly or semi-
annual supplement which we believe would be
a big help to the local retail dealers.
"As things stand now the local retailer must
order these numbers from whomever he has
been procuring his unknown publications. This
makes an extra cost of from 4 cents to 10 cents
per copy which is a net loss to the local retailer.
In many instances where he has occasion to
order numbers not listed in any catalog the dis-
count received and the transportation charges
will make this copy cost him almost as much as
he is to retail the same for. This is entirely un-
fair to the smaller retailer, and we do not feel
that he should be penalized because the larger
publishers cannot keep their catalogs up to date.
"Some years ago at one of the Chicago con-
ventions a universal catalog was mentioned.
Evidently the convention committee has over-
looked this matter as we see no mention of the
same in the subjects that will be discussed. If
a universal catalog could eventually be pub-
lished and a supplement issued once a year, we
believe that this would answer the requirement
for most of the music retailers."
Prices on Music
Following this, there was some discussion re-
garding the yearly and monthly listings by the
Government's Publication Division, and it was
agreed that the yearly lists were almost worth-
less to the dealer in that the publisher's name
was not attached to the composition, as in the
monthly lists. Secretary Donlan then read a
paper on the subject of "Penalizing the Retailer
by the Publisher on Small Orders," which had
been prepared by Charles R. Roat, of Battle
Creek, Mich.
Mr. Roat's paper follows in part:
"Being both a music publisher and a retail
music dealer, I presume 1 can say a few words
on this subject with fairness on both sides.
Personally, I think there should be just three
prices on music, viz.:—The retail price, the
dealer's price and the jobber's price, and the
publishers should stick to this entirely. If such
a program is carried out the difference between
the jobbing price and the dealer price should
be about 10 per cent of the retail price. In
other words, the retailer should be able to buy
of the jobber as cheaply as of the publisher and
thus enable him (the retailer) to place all of
his shorts in one order to the jobber.
"The great trouble now, as I see it, is the
fact that some of the publishers give the chain
stores better prices than they do the jobbers
and consequently both the jobber and the re-
tailer are cut out. For instance, some of the
THREE BIG SELLERS
AH! SWEET MYSTERY OF LIFE
MEMORIES (GOLDEN MEMORY DAYS)
VICTOR HERBERT'S MASTERPIECE
L y r i c b y H E N R Y M . N E E L E Y
-
Lyric by RIDA JOHNSON YOUNG
THEME NUMBER OF THE PHILCO
-
-
-
-
-
HOUR
-
Music b y H A R O L D
SANFORD
I'M AWAY FROM THE WORLD
WHEN I'M AWAY FROM YOU
'CAUSE YOU'RE ALL THE WORLD TO ME
By SIDNEY CLAIRE and LEW POLLACK, Co.-writer
HUM
( SACKED - SECULAR I
of "Charmaine" "Diane," Etc.
M. WITMARK «c SONS
165O BROADWAY
NEW YORK
( SACKED - SECULAR )
The Music Trade Review
JUNE 16, 1928
New Revised Editions Now Ready
Most Popular Violin and Piano Books
THE MOST POPULAR
RECITAL VIOLIN PIECES
Among the 20 selections included
in this book are numbers so varied
in their character and appeal that
with them you can build a perfectly
SELECTED
balanced recital program.
VIOLIN PIECES
THE MOST POPULAR
MODERN VIOLIN PIECES
Included among the 17 selections in
THE MOST POPULAR
GABRIEL-MARIE
MOSZKOWSKY
this
collection are such compositions
TRANSCRIBED
VIOLIN
BEETHOVEN
CHAMINADE
as "Larghetto" by Dvorak, "Sere-
PIECES
DELIBES
BRAHMS
nade" by Victor Herbert, "A Tear"
W I D O R
F A U R E
by Mousorgsky, "Valse Triste" by
This is a new collection of 35 ex-
DURAND
G O 3 S EK
Sibelius, and "Romance" by Mac-
ceptional violin and piano arrange-
HANDEL
GRIEG
Dowell. Truly a superb collection.
ments made from vocal and instru-
B O H M
REGER
mental numbers of universal popu-
THE MOST POPULAR
OODARD
FISCHER
larity.
CONCERT VIOLIN PIECES
THOME
NERUDA
The 15 varied numbers that make up
GAUTIER
SCHUBERT
THE MOST POPULAR
this collection are especially suit-
SIMONETT1
GRUNFELD
OPERATIC VIOLIN PIECES
able for concert work. They in-
SAINT-SAENS
TSCHAIKOWSKY
clude characteristic compositions by
This contains selections from 22 of
such composers as Cesar Franck,
the modern operas and ballets
Hubay,
Paderewski, Rachmaninoff,
chosen because they are most popu-
Wagner,
Strauss, Schubert, and
lar in their appeal and here arranged
others
whose
works have made them
for the average violinist.
famous.
These seven books in the new Violin Series correspond in gradations to the seven new
MOST POPULAR Piano Collections, which have already set new standards for sales.
SEND FOR TRIAL ORDER AT INTRODUCTORY PRICES
THE MOST POPULAR
FIRST POSITION VIOLIN
PIECES
This collection is made up of 28
classics that have been arranged
for children who have been study-
ing the violin but a short time.
HINDS, HAYDEN & ELDREDGE-Publishers-5-9 Union Square, New York
would list these publications. These supple-
ments could easily be kept with the regular cata-
log, but as far as we know very few publishers
make any attempt to issue a quarterly or semi-
annual supplement which we believe would be
a big help to the local retail dealers.
"As things stand now the local retailer must
order these numbers from whomever he has
been procuring his unknown publications. This
makes an extra cost of from 4 cents to 10 cents
per copy which is a net loss to the local retailer.
In many instances where he has occasion to
order numbers not listed in any catalog the dis-
count received and the transportation charges
will make this copy cost him almost as much as
he is to retail the same for. This is entirely un-
fair to the smaller retailer, and we do not feel
that he should be penalized because the larger
publishers cannot keep their catalogs up to date.
"Some years ago at one of the Chicago con-
ventions a universal catalog was mentioned.
Evidently the convention committee has over-
looked this matter as we see no mention of the
same in the subjects that will be discussed. If
a universal catalog could eventually be pub-
lished and a supplement issued once a year, we
believe that this would answer the requirement
for most of the music retailers."
Prices on Music
Following this, there was some discussion re-
garding the yearly and monthly listings by the
Government's Publication Division, and it was
agreed that the yearly lists were almost worth-
less to the dealer in that the publisher's name
was not attached to the composition, as in the
monthly lists. Secretary Donlan then read a
paper on the subject of "Penalizing the Retailer
by the Publisher on Small Orders," which had
been prepared by Charles R. Roat, of Battle
Creek, Mich.
Mr. Roat's paper follows in part:
"Being both a music publisher and a retail
music dealer, I presume 1 can say a few words
on this subject with fairness on both sides.
Personally, I think there should be just three
prices on music, viz.:—The retail price, the
dealer's price and the jobber's price, and the
publishers should stick to this entirely. If such
a program is carried out the difference between
the jobbing price and the dealer price should
be about 10 per cent of the retail price. In
other words, the retailer should be able to buy
of the jobber as cheaply as of the publisher and
thus enable him (the retailer) to place all of
his shorts in one order to the jobber.
"The great trouble now, as I see it, is the
fact that some of the publishers give the chain
stores better prices than they do the jobbers
and consequently both the jobber and the re-
tailer are cut out. For instance, some of the
THREE BIG SELLERS
AH! SWEET MYSTERY OF LIFE
MEMORIES (GOLDEN MEMORY DAYS)
VICTOR HERBERT'S MASTERPIECE
L y r i c b y H E N R Y M . N E E L E Y
-
Lyric by RIDA JOHNSON YOUNG
THEME NUMBER OF THE PHILCO
-
-
-
-
-
HOUR
-
Music b y H A R O L D
SANFORD
I'M AWAY FROM THE WORLD
WHEN I'M AWAY FROM YOU
'CAUSE YOU'RE ALL THE WORLD TO ME
By SIDNEY CLAIRE and LEW POLLACK, Co.-writer
HUM
( SACKED - SECULAR I
of "Charmaine" "Diane," Etc.
M. WITMARK «c SONS
165O BROADWAY
NEW YORK
( SACKED - SECULAR )
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