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JUNE 2, 1928
The Music Trade Review
Final Recital in Weaver Group Instruction Course
Weaver Teaching Work
Is Success in York, Pa.
Five Weeks' Group Instruction Course Conducted by Weaver
Piano Co., in That City, Ends in Remarkable Recital
by Pupils — Good Sales Record Made
ORK, Pa., May 28.—The Weaver Piano Co. recently brought to a close a most successful
series of free piano lessons for local youngsters designed to increase interest in and appre-
ciation for piano music. The series covered a period of five weeks, admittance being con-
fined to those who have never taken piano lessons before entering the class, and who never had
any pianos in their homes.
The series was brought to a close with a piano playing contest held in the auditorium of the
York High School. Ten pianos were placed on
the stage and the ten most proficient pupils the co-operation of the teacher and the sales-
among the seventy-five who had taken the man, twenty-five of the most promising stu-
course were permitted to display their talents. dents in the first course have been selected for
The progress made, as indicated by the per- a second course to be based on another of the
formance of these children, was remarkable. Boykin books "Twelve Look and Play Lessons
The course was based upon the "Look And for the Piano."
As to actual sales results, the Weaver Co. re-
Play" piano book developed under the auspices
of Edward C. Boykin, executive-secretary of ports the sale of four pianos to parents of the
the Sales Promotion Committee of the National students in the first course during* the five
Piano Manufacturers' Association, and selec- weeks the lessons were given, with prospects on
hand for the sale of several other instruments.
tions from that book were played in the finals.
There were two groups of cash prizes offered, The company is committed to this means of
one to children eleven years of age and older, sales development, having conducted a Melody
and the other to children of ten years or young- Way class in November and December, with
er. In the first group Bernardine Wilhelm won forty-two children, which resulted in the sale
the first prize of $5, George Watson, the second of five pianos. These classes were made up of
prize of $3, and Margaret Sutton the third prize children selected by the company's salesmen
of $2. In the second group the first prize went from families regarded as prospects.
to Erma Schulz, the second to Jeun Flohr, and
the third to Anna Berger. Certificates were is-
sued by the company to children who learned to
play their own accompaniments to "Long, Long
Ago," and "Jingle Bells," which highly pleased
the youngsters so favored. The judges were Will Exhibit Component Parts of Pianos and
Miss Catherine Mundorf, Miss Henrietta Weist
Demonstrate Various Manufacturing Proc-
and Mrs. George W. Ruby.
esses at Factory During Convention
The pianos use on the stage were two full-
sized Weaver uprights, a Weaver grand, and
A feature of the exhibit arranged by Kranich
seven York Studio models.
& Bach for convention week at the company's
A significant feature of the instruction series factory, 227 East Twenty-fifth street, will be a
and the final recital was the effect upon the display of the component parts entering into
music teachers, who at the outset were inclined the manufacture of the Kranich & Bach grand
to object to the revolutionary methods of in- piano. The display will be most complete and
struction. At the recital, however, W. S. Bond, distinctly educational in character, showing wire
president of the Weaver Co., explained that strings in different stages of construction, wool
progress was being made in teaching music, in different forms, tusks from which ivory piano
just as it was being made in general educational keys are cut, and other interesting features. Dif-
work. Under the new system the children are ferent steps in piano construction will also be
being taught first to play and afterwards to demonstrated and explained. The factory ware-
learn the rudiments of music, just as in school rooms have been specially decorated for the ex-
they learn to read before they learn the alpha- hibit, which will be opened to convention visi-
bet and spelling. The teachers were quick to tors from June 4 to June 8, between the hours
grasp the new. angle and their co-operation of 10 A. M. and 4 P. M.
seems assured.
An audience of 1,000 people attended the re-
cital, and it is believed that it will have the ef-
fect of hastening the introduction of group piano
instruction in the schools of York. There is al-
ready a movement on foot to have such instruc-
MEMPHIS, TENN., May 26.—John B. Vesey, head
tion in at least one school this Fall. The Weaver of the Vesey Piano Co., of Memphis, Tenn.,
Co. is not letting the matter drop but through Kimball dealers, recently received a highly in-
Y
Kranich & Bach to Have
Educational Exhibit
Praise for George Liebling,
Well Known Kimball Artist
teresting letter from Mrs. J. F. Hill, president
of the Beethoven Club, and honorary president
of the Tennessee Federation of Music Clubs,
praising the well-known Kimball artist, Geo.
Liebling. She said:
"George Liebling's recital Saturday afternoon,
under the auspices of the Beethoven Club, was
another triumph for this great artist. We have
brought to Memphis many great artists during
the past quarter of a century, but never one
who gave greater pleasure than George Lieb-
ling. His artistry was superb; his personality
magnetic, and his wit sparkling. How rare it
is that we are permitted to hear and know a
person so abundantly endowed. Every college
and music club in America should have George
Liebling. He has a real message for them. I
sincerely hope we may have the honor and
pleasure of having him again very soon. May
I add that personally I never enjoyed a pianist
more than I did Mr. Liebling. Gratefully and
cordially yours, (signed) Mrs. J. F. Hill."
Consult the Universal Want Directory of
The Review.
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