Music Trade Review
Issue: 1928 Vol. 86 N. 21 - Page 84
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
78
The Music Trade Review
y
Wentnvy
JVlusic
is the message we are sending to
millions of people every day
through the medium of 27 Best
American Magazines directing the
readers to go to their dealers for
copies.
HOOK-UP
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY" is
Best selling Edition.
Century Music Pub. Co.
235 W. 40th St., New York City
Sam Fox Co. Starts Strong
Drive on "Felix the Gat"
Song Based on Cartoon Strip and Screen
Comic to Be Widely Featured by Newspapers
and in Theatres
One of the most widespread campaigns on
a single popular number has been started re-
cently by the Sam Fox Publishing Co., Cleve-
land and New York, in exploiting the comic
song, "Felix the Cat." This number, written
by Alfred Bryan, to music by Pete Wendling
and Max Kortlander, derives its inspiration
from the antics of Pat Sullivan's cat, "Felix,"
of comic-strip fame. The publicity includes a
tie-up with
several hundred
newspapers
throughout the country, which run the Felix
cartoons in their Sunday supplements. In addi-
tion, a larger number of newspapers running
ihe black-and-white Felix strip in daily editions
are using mats showing the title page of the
song.
A much wider field for the exploitation of
the number is through the medium of photo-
play houses, which regularly show "Felix the
Cat" in animated cartoons. The Educational
Film Exchanges, Inc., with its forty branches
in all parts of the country, include about 5,000
picture house clients. These theatres as well as
5,000 others, using independent Felix films have
been supplied with song slides for the use of
their organists in exploiting the song, "Felix the
Cat." Every other week a new release of the
animated cartoon is sent out by the Educational
Film Exchanges, which gives almost constant
opportunity for presenting the song through-
out the year.
Some of the Sunday and daily newspapers
that are joined in popularizing "Felix the Cat"
in song operate their own broadcasting stations,
affording still another medium of publicity.
Dance orchestras are also featuring the song,
THE NEW BALLAD SENSATION
playing the special orchestration, and reports
have reached the Sam Fox concern that several
orchestras have adopted Felix as a good luck
emblem, painting a large figure of the comical
cat on the base drum.
Some of the leading roll and record com-
panies are preparing to bring out special and
regular releases of "Felix the Cat," the latter
to include solos and quartets as well as the in-
strumental forms. One roll company plans to
bring out the song in regular roll form, and
also to include a series of miniature illustra-
tions of "Felix" in various poses, which should
add to its attractiveness and salability.
Wright Go. to Handle
"Say That You're Sorry"
A cable was received this week by Miller &
Shoemaker, Inc., New York, from the Lawrence
Wright Music Co., London, England, stating
that the latter company had accepted the num-
ber, "Say That You're Sorry," for European
exploitation. This fox-trot was written by Pat
Ballard and Tom Waring, of the Fred Waring
orchestra, now playing an extended engage-
ment at Des Ambassadeurs in Paris, and is be-
ing featured nightly by this band. Miller &
Shoemaker secured the number a short time be-
fore the Warings sailed for Europe, and have
released it in sheet music form only, intending
to hold it over for their Fall catalog. The
Wright concern has announced its intention of
working on the song immediately with a special
European sheet music edition and dance orches-
tration. John Joseph Gilbert represented Miller
& Shoemaker in the transaction.
"Students' March Album"
Published by Ditson Go.
BOSTON, MASS., May 19.—The Oliver Ditson Co.
MAY 26, 1928
Seven Folios to Be
Issued by E. B. Marks
Work has been started by the Ed. B. Marks
Music Co., New York, on the preparation of
seven standard folios, which will contain collec-
tions of various old-time hits from the firm's
catalog of nearly 11,000 copyrights. The first
of these will be an old-time folio for piano and
voice, containing such undying songs as "Hot
Time in the Old Town To-night," "Under the
Bamboo Trees," "My Gal Sal," "Ida, Sweet as
Apple Cider" and a score of others. The sec-
ond folio being prepared is a march book con-
taining about fourteen numbers by such march
masters as Paul Lincke, George Rosey and
others. The other folios will include collections
of tangos, intermezzos, one-steps, Paul Lincke
pieces and possibly a second march collection,
and will be issued with the taste and care,
characteristic of the Marks house.
New Publishing House
Now Getting Under Way
Active steps toward organizing the new music
publishing firm of Donaldson, Douglas &
Gumble, Inc., New York, into shape to start
operations were taken this week, and the con-
cern's headquarters on the second floor at 159S
Broadway are now also almost ready for occu-
pancy. The extensive alterations have included
the installation of half a dozen professional
booths and the erection of partitions separating
the business office from the reception and pro-
fessional departments. Walter Douglas of the
firm stated this week that the date for the
formal opening has been set for Tuesday, June
5, at which time the many friends of the three
proprietors will be invited to visit the com-
pany's place of business. The initial catalog of
new Walter Donaldson numbers will be an-
nounced on this date.
has just issued another volume in the Fifty-Cent
Series for the student of the piano. The volume
The Waltham Piano Co. has opened a new
is entitled "Students' March Album," and con-
music store in the Skoglund Building, Cleveland
tains a collection of inspiring marches, which
avenue and First street, Marquette, Mich., with
would be remarkable at a much higher price.
R. J. Lemke as manager.
Some of the titles of the marches are as fol-
lows: "Down the Line,." Lermont; "Listen to
the Band," Kern; "Little March," Engelmann;
"March Facile," Engelmann; "March Facile,"
The Music by Lew Pollack, co-
Rummel; "March of the Gnomes," Risher;
writer of Charmaine, Diane and
"Military March," Sartorio; "Processional,"
Miss Annabell Lee.
Mamer; "Right About Face," Norris; "Mister
Policeman," Cadman; "Traffic Squad March" by
The lyric by Sidney Clare, co-
Hamer, and others.
writer of Then I'll Be Happy and
Another BIG One
I'd Climb the Highest Mountain
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BUY YOUR MUSIC FROM
BOSTON
Publishers
A W FROM THE WORLD
WHEN fM AVffir" FROM YOU
"CAUSE YOU'RE AH. THE VOHD TO HE
Oliver Ditson Company
BOSTOX
WKW Y O U
Anticipate aat Supply Xvwy Raqolrcatat tt Mule
Dealtrt
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
81ND MANU8OBIFT AND IDBA Off
TITXJi FOB M T I M A r a
311 West 43rd Street
New York City
ofDr&ams
Already Selling Fine
ty EDDIE DOWLIN6 "v JAS. F. HAN LEY
tITER OF'JUST A COTTAGE SMALL"
HARMSINC.62W.45TH.ST.NYC.
O»/Vy PUBLISHER. OUR REFERENCE
o <~ WRITE FOR PRICES •>*> ~ *^»
2 0 5 4 W.LAKE ST. CHICAGO. ILL
M. WITMARK «c SONS
165O BROADWAY
NEW YORK
78
The Music Trade Review
y
Wentnvy
JVlusic
is the message we are sending to
millions of people every day
through the medium of 27 Best
American Magazines directing the
readers to go to their dealers for
copies.
HOOK-UP
Fifteen cents a copy for the
Best existing Edition is the
reason why "CENTURY" is
Best selling Edition.
Century Music Pub. Co.
235 W. 40th St., New York City
Sam Fox Co. Starts Strong
Drive on "Felix the Gat"
Song Based on Cartoon Strip and Screen
Comic to Be Widely Featured by Newspapers
and in Theatres
One of the most widespread campaigns on
a single popular number has been started re-
cently by the Sam Fox Publishing Co., Cleve-
land and New York, in exploiting the comic
song, "Felix the Cat." This number, written
by Alfred Bryan, to music by Pete Wendling
and Max Kortlander, derives its inspiration
from the antics of Pat Sullivan's cat, "Felix,"
of comic-strip fame. The publicity includes a
tie-up with
several hundred
newspapers
throughout the country, which run the Felix
cartoons in their Sunday supplements. In addi-
tion, a larger number of newspapers running
ihe black-and-white Felix strip in daily editions
are using mats showing the title page of the
song.
A much wider field for the exploitation of
the number is through the medium of photo-
play houses, which regularly show "Felix the
Cat" in animated cartoons. The Educational
Film Exchanges, Inc., with its forty branches
in all parts of the country, include about 5,000
picture house clients. These theatres as well as
5,000 others, using independent Felix films have
been supplied with song slides for the use of
their organists in exploiting the song, "Felix the
Cat." Every other week a new release of the
animated cartoon is sent out by the Educational
Film Exchanges, which gives almost constant
opportunity for presenting the song through-
out the year.
Some of the Sunday and daily newspapers
that are joined in popularizing "Felix the Cat"
in song operate their own broadcasting stations,
affording still another medium of publicity.
Dance orchestras are also featuring the song,
THE NEW BALLAD SENSATION
playing the special orchestration, and reports
have reached the Sam Fox concern that several
orchestras have adopted Felix as a good luck
emblem, painting a large figure of the comical
cat on the base drum.
Some of the leading roll and record com-
panies are preparing to bring out special and
regular releases of "Felix the Cat," the latter
to include solos and quartets as well as the in-
strumental forms. One roll company plans to
bring out the song in regular roll form, and
also to include a series of miniature illustra-
tions of "Felix" in various poses, which should
add to its attractiveness and salability.
Wright Go. to Handle
"Say That You're Sorry"
A cable was received this week by Miller &
Shoemaker, Inc., New York, from the Lawrence
Wright Music Co., London, England, stating
that the latter company had accepted the num-
ber, "Say That You're Sorry," for European
exploitation. This fox-trot was written by Pat
Ballard and Tom Waring, of the Fred Waring
orchestra, now playing an extended engage-
ment at Des Ambassadeurs in Paris, and is be-
ing featured nightly by this band. Miller &
Shoemaker secured the number a short time be-
fore the Warings sailed for Europe, and have
released it in sheet music form only, intending
to hold it over for their Fall catalog. The
Wright concern has announced its intention of
working on the song immediately with a special
European sheet music edition and dance orches-
tration. John Joseph Gilbert represented Miller
& Shoemaker in the transaction.
"Students' March Album"
Published by Ditson Go.
BOSTON, MASS., May 19.—The Oliver Ditson Co.
MAY 26, 1928
Seven Folios to Be
Issued by E. B. Marks
Work has been started by the Ed. B. Marks
Music Co., New York, on the preparation of
seven standard folios, which will contain collec-
tions of various old-time hits from the firm's
catalog of nearly 11,000 copyrights. The first
of these will be an old-time folio for piano and
voice, containing such undying songs as "Hot
Time in the Old Town To-night," "Under the
Bamboo Trees," "My Gal Sal," "Ida, Sweet as
Apple Cider" and a score of others. The sec-
ond folio being prepared is a march book con-
taining about fourteen numbers by such march
masters as Paul Lincke, George Rosey and
others. The other folios will include collections
of tangos, intermezzos, one-steps, Paul Lincke
pieces and possibly a second march collection,
and will be issued with the taste and care,
characteristic of the Marks house.
New Publishing House
Now Getting Under Way
Active steps toward organizing the new music
publishing firm of Donaldson, Douglas &
Gumble, Inc., New York, into shape to start
operations were taken this week, and the con-
cern's headquarters on the second floor at 159S
Broadway are now also almost ready for occu-
pancy. The extensive alterations have included
the installation of half a dozen professional
booths and the erection of partitions separating
the business office from the reception and pro-
fessional departments. Walter Douglas of the
firm stated this week that the date for the
formal opening has been set for Tuesday, June
5, at which time the many friends of the three
proprietors will be invited to visit the com-
pany's place of business. The initial catalog of
new Walter Donaldson numbers will be an-
nounced on this date.
has just issued another volume in the Fifty-Cent
Series for the student of the piano. The volume
The Waltham Piano Co. has opened a new
is entitled "Students' March Album," and con-
music store in the Skoglund Building, Cleveland
tains a collection of inspiring marches, which
avenue and First street, Marquette, Mich., with
would be remarkable at a much higher price.
R. J. Lemke as manager.
Some of the titles of the marches are as fol-
lows: "Down the Line,." Lermont; "Listen to
the Band," Kern; "Little March," Engelmann;
"March Facile," Engelmann; "March Facile,"
The Music by Lew Pollack, co-
Rummel; "March of the Gnomes," Risher;
writer of Charmaine, Diane and
"Military March," Sartorio; "Processional,"
Miss Annabell Lee.
Mamer; "Right About Face," Norris; "Mister
Policeman," Cadman; "Traffic Squad March" by
The lyric by Sidney Clare, co-
Hamer, and others.
writer of Then I'll Be Happy and
Another BIG One
I'd Climb the Highest Mountain
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BUY YOUR MUSIC FROM
BOSTON
Publishers
A W FROM THE WORLD
WHEN fM AVffir" FROM YOU
"CAUSE YOU'RE AH. THE VOHD TO HE
Oliver Ditson Company
BOSTOX
WKW Y O U
Anticipate aat Supply Xvwy Raqolrcatat tt Mule
Dealtrt
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
81ND MANU8OBIFT AND IDBA Off
TITXJi FOB M T I M A r a
311 West 43rd Street
New York City
ofDr&ams
Already Selling Fine
ty EDDIE DOWLIN6 "v JAS. F. HAN LEY
tITER OF'JUST A COTTAGE SMALL"
HARMSINC.62W.45TH.ST.NYC.
O»/Vy PUBLISHER. OUR REFERENCE
2 0 5 4 W.LAKE ST. CHICAGO. ILL
M. WITMARK «c SONS
165O BROADWAY
NEW YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).