Music Trade Review

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MAY 19, 1928
The Music Trade Review
Columbia Phonograph Co. Announces
Viva-Tonal-Kolster Radio Combination
Instrument Is Completely Electrical and Self-contained—Special Pass Switch Provides
for Isolation of Phonograph or Radio When Other Is in Operation
*T*HE Columbia Phonograph Co., New York
*• City, recently introduced to the trade the
long-awaited Columbia Electric Viva-tonal and
Kolster radio combination. The instrument is
completely electrical and completely self-con-
tained. When plugged into the house current,
hve by one hundred and twenty-five feet with
the offices of the firm in the extreme rear. The
fourth floor of the building and the basement are
used for storage purposes. The Atwater Kent,
the RCA, Crosley and Amrad radio receiving
sets are also handled. On the two opening
days souvenirs were given to all callers.
Three other tubes are provided for the opera- American Piano Go.
tion of the electrified phonograph. Cunning-
Announces New Dealers
ham tubes are supplied with the instrument as
part of its equipment.
The American l'iano Co., New York, has an-
Typical, too, of the care taken to make this
instrument the last word in practicability are nounced the following additions to its list of
dealers who will represent the company under
its new distributing plan: Thcarle Music Co.,
San Diego, Cal.; Jones Piano Co., Des Moines,
la.; J. O. Adams Music Co., Wichita, Kan.;
Thos. Goggan & Bro., Houston, Tex.; Redewill
Music Co., Phoenix, Ariz.; Winter Piano Co.,
Erie, Pa.; Platt Music Co., Los Angeles, Cal.;
The M. O'Neil Co., Akron, Ohio; E. E. Forbes
& Sons Piano Co., Birmingham, Ala.; Christena-
Tigue Piano Co., Indianapolis, Ind.; Glen Bros.-
Roberts Piano Co., Salt Lake City, Utah; Han-
gen's Music House, Reading, Pa.; Forbes &
Wallace, Springfield, Mass., and S. A. Phillips
Music Co., Morgantown, W. Va.
Chandler Piano Go. Moves
The Chandler Piano Co., said to be the oldest
piano house in Brooklyn, has moved from 222
Livingston street to new warerooms in the
Nutting Building, at 166 Livingston street. The
Chandler concern, of which T. F. English is
proprietor, will continue to handle Ivers & Pond
pianos, which have been the featured line since
the firm's inception in 1869.
Columbia Electric Viva-tonal and Kolster Radio Combination
it is ready to play, to reproduce music, on rec- the tilting-typc record bins which arc a patented
Columbia feature. Each bin, with a capacity of
ords or on the air, exactly "like life itself."
The Columbia Electric Viva-tonal and Kols- fifteen records, is equipped with numerically
ter radio combination plays any standard rec- arranged indices.
The cabinet is artistic in design, of walnut
ord. The changes in volume have no effect
upon the quality of reproduction. The radio veneer, shaded toned and high lighted, and is
receiver is a six-tube unit, and has a single dial a piece of fine furniture which will harmonize
control. It offers unusual selectivity and with the surroundings of any home, in addition
splendid range, combined with great volume to housing musical instruments of the highest
and purity of tone. An ingenious device standard.
adapts it to different lengths of antenna.
The Columbia Electric Viva-tonal and Kols-
A radio-phonograph pass-switch of special ter radio combination is the result of the com-
Columbia design provides for complete isola- bined efforts of two great companies: the Co-
tion of phonograph or radio when the other lumbia Phonograph Co., maker of Viva-tonal
is in operation. While in use as a phonograph, Columbia phonographs, electrically recorded
the radio tubes are extinguished, thus effecting Columbia New Process records and kindred
a real economy in the life of these tubes. products, and the Kolster Radio Corp.
Heavy Increase Reported
in Columbia Net Profits
amplifying p h o n o g r a p h , the l'.eethoven centen-
nial, t h e Schubert centennial $20,000 interna-
tional prize contest, and the reduction of stated
value of the 85,000 n.. par s h a r e - from $6,000,-
000 to $5,000,000.
Net Profits for Last Fiscal Year Are $760,139.89
as Compared with $270,214.81 for Previous
Twelve-Month Period
Figures showing a net profit more than
double that of the previous year were reported
for the fiscal year ending February 29, 1928, to
the annual stockholders' meeting of the Colum-
bia Phonograph Co., Inc., last week. Net profits
were $760,139.89 as compared with $270,214.81
the previous year. A substantial increase in
sales of over 40 per cent was also shown.
The report, which was 1 submitted for ihe
board of directors by Louis Sterling, chairman
of the board, and H. C. Cox, president, enum-
erated among the year's accomplishments the
introduction of the company's first electric
• •
McCausland Opens New
Warerooms in Pittsburgh
t
PITTSBURGH, PA., May 14.--Hundreds of per-
sons visited the new piano parlors of McCaus-
land's at 425 Liberty avenue at the opening on
May 11 and 12. At the same time the firm cele-
brated the thirty-eighth anniversary of the
founding of the business by the late Thomas E.
McCausland. Its active manager is R. S. Col-
lins, a son-in-law of the late founder. The
new store is attractively fitted up with n fine
display of grands, players and upright pianos.
The Straube Sonata grand piano was featured
during the opening. The storeroom is twenty-
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise y o u can
count on it.
When y o u want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.