Music Trade Review

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Published by The Music Trade Review, 420 Lexington Avenue, New York
m
Fhe 1928 Convention
Annual Gatherings of the National Musical Merchandise Asso-
ciation, the National Band Instrument Manufacturers' Association
and the National Musical Instrument & Accessories Manufacturers
T is perhaps a brornidic statement to say to the lines will be featured and a number of tional Musical Merchandise Association, the
that this year's convention will be the exhibiting concerns will have talented demon- National Band Instrument Manufacturers' As-
sociation, and the National Association of Musi-
greatest in the history of the trade, but strators in attendance.
The keystone of the convention from a musi- cal Instrument and Accessories Manufacturers.
advance reports indicate strongly that this
cal merchandise standpoint will be the annual
A joint committee from the Musical Mer-
will be the case.
The gatherings at the Commodore Hotel, in meetings of the several associations, the Na- chandise Manufacturers' Association, Eastern
District, and the Asso-
New York, the week of
ciated M u s i c a l Instru-
June 4, when music men
convene from every part
. AA
ment Dealers of New
of the country and from
f "
York is busy arranging
every division of the in-
the details of a real
dustry will b r i n g to-
ban g-u p entertainment
A message from Walter M. Gotsch,
gether more music trade
program for the visiting
President Musical Instrument & Ac-
members than ever be-
delegates.
The Eastern-
cessories Manufacturers' Association.
fore assembled at one
ers remember the wond-
time and place
erful program to which
HEN you started your busi-
their Western colleagues
For more than two
ness you had an idea. It
treated them last year
m o n t h s the publicity
was the kind of an idea that
and will seek to outdo
c o m m i t t e e has been
makes men do big things. Makes
them.
laboring night and day
them bend to their tasks willingly,
The band instrument
at the task of arousing
gratefully, and makes them win.
makers' body will be
interest in the import-
In those early days that idea dom-
called to order by its
ance of this year's con-
inated your business, you talked it
president, Carl D. Green-
vention. Every week the
and sold it to your first customers
leaf, head of C. G. Conn,
trade press has carried
and those that came after. You
Ltd., Elkhart, Ind., who
a ringing message from
lived it—it gave you a firm founda-
has
received assurances
trade leader urging the
tion to build your business structure.
that there will be a 100
a t t e n d a n c e of every
Today, after many years that
per cent attendance. This
dealer. Every piece of
idea is old but it should be as strong
A s s o c i a t ion has long
mail sent out by an
in your mind as it was on your first
been one of the most
association member has
business day. It should stand as the
progressive f a c t o r s in
carried a sticker urging
symbol of your commercial life, but
the
entire music field,
attendance.
all too often business men forget
and it is these annual
P r e 1 iminary reserva-
that first big idea, they let it grow
meetings that give it the
tion reports from the
dim and hazy.
impetus that enables it
Hotel Commodore show
Walter M. Gotsch
All of us had ideas when we
to carry out such work
that the work is bearing
started in our own particular busi-
as the s c h o o l b a n d
fruit, and that the deal-
ness. Some ideas are better than others and I know of no better way to get the
movement and o t h e r
ers will be there.
other fellow's ideas than to attend the business sessions at the convention.
Exhibits from nearly
progressive
measures in
Think how unselfishly the really big men in the industry give of their time and
every musical house in
which all dealers share.
ideas
and
are
willing
to
transmit
some
of
these
wonderful
ideas
in
exchange
for
the East and the West
W i 11 i a m J. Haussler
yours, realizing that the exchange makes possible a greater industry from which
are a s s u r e d , and we
will again preside over
we
derive
profit
and
livelihood.
understand that these
the annual session of the
Therefore, where can any dealer profit more than spending four days, starting
exhibits will be more in-
National
M u s i c Mer-
June 4, in New York City, accumulating ideas and "gems of thoughts" in the
teresting than usual. A
c
h
a
n
d
i
s
e Association
various business meetings and exhibits of manufacturers.
great number of new
which numbers the lead-
products and additions
(Continued on page 15)
I
"You Had an Idea
W