Music Trade Review
Issue: 1928 Vol. 86 N. 18 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 5, 1928
11
The Music Trade Review
Features of the New
Brunswick Portable
New Addition to Line Stated to Have 308 Cubic
Inches of Tone-Amplifying Area
The new portable phonograph recently an-
nounced by the Brunswick-Balke-Collender Co.
embodies a number of interesting developments
in the portable field, which show the influence
of the latest advances in musical reproduction,
with tonal quality which had previously been
confined to the larger type instruments. The
development of such tone has been the'ideal
of the Brunswick engineers who have been
responsible for the design of this new addition
to the line.
The new Brunswick portable has a tone
chamber which is said to be five times larger
than that of the ordinary machine of this type,
giving a greater tonal development in propor-
tion to its size than is the ratio in most cab-
inet instruments. The scientifically determined,
mathematically exact curve of the horn built
into this new instrument tends directly to elim-
inate distortion of reproduced sounds, to am-
plify extremely low and high notes and to as-
sure a clear, bell-like quality of tone. In actual
figures the machine has 308 cubic inches of
tone-amplifying area.
The Brunswick Co. is planning a campaign
on this portable phonograph that will last dur-
ing the entire year, and it is stated that, from
the orders already received for it, records in
portable sales are likely to be broken.
Detroit Contest Finals
to Be Held June 12
Twenty-four Finalists to Take Part in Event
in Detroit Institute of Art Auditorium
DKTROIT, MICH., April 28.—The Detroit Music
Trades Association announced this week that
the city's public schools will have six con-
testants in the finals of the Third Annual Piano-
Playing Contest to be held June 12, at the De-
troit Institute of Art Auditorium. Two con-
testants are to be selected from the elementary
grades, two from the intermediate and two from
high school grades. One from each classifica-
tion probably will be picked from sections di-
vided by Woodward avenue.
Several neighboring towns are also listed in
a division, which will be allowed one entry in
each of the classes at the finals. Virtually the
same program will be carried out in parochial
schools. In the grand finals there will be twen-
ty-four contestants, twelve from the public
schools and twelve from the parochial schools.
Mayor John C. Lodge in a letter to Thomas
Boston, director of the competition, gave his
hearty endorsement this week to the piano-
playing contest, which is now regarded in civic
circles as an annual event.
RCA Announces New
Socket Power Receiver
Radiola 18 Supersedes Radiola 17 in Well-
Known Company's Line
A new socket power receiver to be known as
the. RCA Radiola 18, was announced this week
by J. L. Ray, sales manager of the Radio Cor-
poration of America, to supersede the popular
Radiola 17.
"Entirely self-contained and extremely com-
pact, Radiola 18 requires no batteries or ex-
ternal radio power units, but plugs directly into
an AC electric light socket. Radiola 18 has all
the basic features which have made its pre-
decessor an outstanding success, while selling
at an even lower price," declared Mr. Ray in
his announcement.
"In addition our laboratory technicians have
further improved selectivity so that sharper tun-
"On to the Convention-
Come One, Come All!"
Says W. J» Haussler
The following is the message of W. J. Haussler, President
of the National
Musical Merchandise
Association
T
O those business men of
the "Music Realm" who
have been observing the
trend of the times, it must be
clearly apparent that a new
spirit, a new thought, yes, even
a new life, must needs be in-
jected into our business if it is
to retain any semblance of im-
portance or dignity in American
industry.
There is no gainsaying the
fact that never before has the
need for intensified, intelligent
cooperation, undivided interest,
and aggressive action been so
vitally essential as it is at this
very moment. And so it is that
1, as President of the National
Musical Merchandise Associa- .
tion, with a knowledge of the
problems which face us in our
occupations respectfully urge
the attendance of every indi-
vidual, regardless of his position
in the music industry, at the
W. J. Haussler
forthcoming National Music
Convention which is to be held at the Hotel Commodore, New York City,
June 4 to 7. This is an event oi outstanding importance to every manufacturer,
wholesaler and retailer interested in the production and sale of musical instru-
ments and accessories.
During this all-important session, there will be numerous meetings, lectures
and informal talks having to do with methods of distribution, overhead, retail
sales policies, and other appropriate and pertinent topics that will be of inestimable
value to business men who would prosper and be up to date.
Aside from the material benefits that will accrue to every merchant attending
the National Convention, the writer would impress upon every person identified
with the Industry his or her bounden duty to be present and so give at least
moral support to the constructive work and ambitious plans of the executive
heads of the different associations and bureaus representing the Music Industries
Chamber of Commerce.
It is no exaggeration to say that the future holds great promise for us provided
we all do our jobs properly. Remember, then, "On to the Convention—Come
One, Come All!"
ing is provided, an improved form of RCA tuned
radio-frequency circuit being employed.
"The cabinet, mahogany with walnut finish,
retains the compactness, simplicity and prac-
ticability of its predecessor, but newly designed
escutcheon plates blend harmoniously with the
finish."
Daab General Manager
Pearson Piano Go.
April 30.—Edgar T. Daab
has been appointed general manager of the
Pearson Piano Co., according to an announce-
ment by John S. Pearson, secretary and treas-
urer of the firm. Mr. Daab came to Indiana-
polis twenty-six years ago, and for eleven years
was salesman for the Wulschner Piano Co. He
became manager of the branch store of Stein-
way & Sons in 1913. Three years ago the
Pearson company took over the Steinway local
business.
INDIANAPOLIS, IND.,
Justus Hattemer Resigns ,
Justus Hattemer resigned this week as vice-
president and general superintendent of the
Premier Grand Piano Corp., New York. Mr.
Hattemer has been identified with this enter-
prise since it was established in 1919. He has
not =as yet announced his future plans.
Reed Opens New Store
R. L. Reed, who was engaged in the music
business in Camden and Little Rock, Ark., for
nearly thirty years, has established a new music
store in the latter city at 719 Main street, han-
dling a full line of Baldwin pianos.
Temporary quarters on Stratum street, Lo-
gan, W. Va., have been taken by the Gates-
Music Store, whose former showrooms in the
Chafin-Bland Building, on Main strcet t were
badly damaged in a recent fire.
MAY 5, 1928
11
The Music Trade Review
Features of the New
Brunswick Portable
New Addition to Line Stated to Have 308 Cubic
Inches of Tone-Amplifying Area
The new portable phonograph recently an-
nounced by the Brunswick-Balke-Collender Co.
embodies a number of interesting developments
in the portable field, which show the influence
of the latest advances in musical reproduction,
with tonal quality which had previously been
confined to the larger type instruments. The
development of such tone has been the'ideal
of the Brunswick engineers who have been
responsible for the design of this new addition
to the line.
The new Brunswick portable has a tone
chamber which is said to be five times larger
than that of the ordinary machine of this type,
giving a greater tonal development in propor-
tion to its size than is the ratio in most cab-
inet instruments. The scientifically determined,
mathematically exact curve of the horn built
into this new instrument tends directly to elim-
inate distortion of reproduced sounds, to am-
plify extremely low and high notes and to as-
sure a clear, bell-like quality of tone. In actual
figures the machine has 308 cubic inches of
tone-amplifying area.
The Brunswick Co. is planning a campaign
on this portable phonograph that will last dur-
ing the entire year, and it is stated that, from
the orders already received for it, records in
portable sales are likely to be broken.
Detroit Contest Finals
to Be Held June 12
Twenty-four Finalists to Take Part in Event
in Detroit Institute of Art Auditorium
DKTROIT, MICH., April 28.—The Detroit Music
Trades Association announced this week that
the city's public schools will have six con-
testants in the finals of the Third Annual Piano-
Playing Contest to be held June 12, at the De-
troit Institute of Art Auditorium. Two con-
testants are to be selected from the elementary
grades, two from the intermediate and two from
high school grades. One from each classifica-
tion probably will be picked from sections di-
vided by Woodward avenue.
Several neighboring towns are also listed in
a division, which will be allowed one entry in
each of the classes at the finals. Virtually the
same program will be carried out in parochial
schools. In the grand finals there will be twen-
ty-four contestants, twelve from the public
schools and twelve from the parochial schools.
Mayor John C. Lodge in a letter to Thomas
Boston, director of the competition, gave his
hearty endorsement this week to the piano-
playing contest, which is now regarded in civic
circles as an annual event.
RCA Announces New
Socket Power Receiver
Radiola 18 Supersedes Radiola 17 in Well-
Known Company's Line
A new socket power receiver to be known as
the. RCA Radiola 18, was announced this week
by J. L. Ray, sales manager of the Radio Cor-
poration of America, to supersede the popular
Radiola 17.
"Entirely self-contained and extremely com-
pact, Radiola 18 requires no batteries or ex-
ternal radio power units, but plugs directly into
an AC electric light socket. Radiola 18 has all
the basic features which have made its pre-
decessor an outstanding success, while selling
at an even lower price," declared Mr. Ray in
his announcement.
"In addition our laboratory technicians have
further improved selectivity so that sharper tun-
"On to the Convention-
Come One, Come All!"
Says W. J» Haussler
The following is the message of W. J. Haussler, President
of the National
Musical Merchandise
Association
T
O those business men of
the "Music Realm" who
have been observing the
trend of the times, it must be
clearly apparent that a new
spirit, a new thought, yes, even
a new life, must needs be in-
jected into our business if it is
to retain any semblance of im-
portance or dignity in American
industry.
There is no gainsaying the
fact that never before has the
need for intensified, intelligent
cooperation, undivided interest,
and aggressive action been so
vitally essential as it is at this
very moment. And so it is that
1, as President of the National
Musical Merchandise Associa- .
tion, with a knowledge of the
problems which face us in our
occupations respectfully urge
the attendance of every indi-
vidual, regardless of his position
in the music industry, at the
W. J. Haussler
forthcoming National Music
Convention which is to be held at the Hotel Commodore, New York City,
June 4 to 7. This is an event oi outstanding importance to every manufacturer,
wholesaler and retailer interested in the production and sale of musical instru-
ments and accessories.
During this all-important session, there will be numerous meetings, lectures
and informal talks having to do with methods of distribution, overhead, retail
sales policies, and other appropriate and pertinent topics that will be of inestimable
value to business men who would prosper and be up to date.
Aside from the material benefits that will accrue to every merchant attending
the National Convention, the writer would impress upon every person identified
with the Industry his or her bounden duty to be present and so give at least
moral support to the constructive work and ambitious plans of the executive
heads of the different associations and bureaus representing the Music Industries
Chamber of Commerce.
It is no exaggeration to say that the future holds great promise for us provided
we all do our jobs properly. Remember, then, "On to the Convention—Come
One, Come All!"
ing is provided, an improved form of RCA tuned
radio-frequency circuit being employed.
"The cabinet, mahogany with walnut finish,
retains the compactness, simplicity and prac-
ticability of its predecessor, but newly designed
escutcheon plates blend harmoniously with the
finish."
Daab General Manager
Pearson Piano Go.
April 30.—Edgar T. Daab
has been appointed general manager of the
Pearson Piano Co., according to an announce-
ment by John S. Pearson, secretary and treas-
urer of the firm. Mr. Daab came to Indiana-
polis twenty-six years ago, and for eleven years
was salesman for the Wulschner Piano Co. He
became manager of the branch store of Stein-
way & Sons in 1913. Three years ago the
Pearson company took over the Steinway local
business.
INDIANAPOLIS, IND.,
Justus Hattemer Resigns ,
Justus Hattemer resigned this week as vice-
president and general superintendent of the
Premier Grand Piano Corp., New York. Mr.
Hattemer has been identified with this enter-
prise since it was established in 1919. He has
not =as yet announced his future plans.
Reed Opens New Store
R. L. Reed, who was engaged in the music
business in Camden and Little Rock, Ark., for
nearly thirty years, has established a new music
store in the latter city at 719 Main street, han-
dling a full line of Baldwin pianos.
Temporary quarters on Stratum street, Lo-
gan, W. Va., have been taken by the Gates-
Music Store, whose former showrooms in the
Chafin-Bland Building, on Main strcet t were
badly damaged in a recent fire.
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