Music Trade Review
Issue: 1928 Vol. 86 N. 17 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
APRIL 28, 1928
Program Is Announced for
the New York Convention
Chestnut street, has been adding many new
dealers to the list of its retailers. The follow-
ing dealers now are linked with the retail dis-
tribution of the Cunningham pianos: E. C. Ma-
larkey, dirardville, Pa.; Eagle Music House,
Wilkes-Barre, Pa.; H. (i. Trcfz, Trenton, N. J.;
Thos. L. Martin, Hazleton, Pa.; J. T. Scannell,
Homestead, Pa.; Chas. (luttouski, Phoenixvillc,
Pa.
Principal Speakers Include H. L. Butler, of Syracuse University,
Soward Go. and the
Secretary Loomis of Merchants, E. C. Boykin, P.
Anderson Go. Merge
A. Ware, Corley Gibson and S. Weinstein
SYRACUSE, N. Y., April 23.—The convention committee of the New York State Music Mer-
^ chants' Association has completed the program for the annual convention of that body to be
held at the Hotel Syracuse here on Tuesday and Wednesday of next week, May 1 and 2. The
convention will open formally with a luncheon on Tuesday, followed by the first business ses-
sion, and with the annual banquet on Tuesday evening, at which there will be prominent speakers
and excellent entertainment. Wednesday will be devoted to business sessions both morning and
afternoon.
According to the schedule the delegates will n e a ' s o spends considerable time with the sales-
be welcomed to Syracuse by Mayor Hanna, and men. With a thorough understanding of their
Edward R. Weeks of Binghamton will respond. problems he is able to give them the most
The speakers at the business sessions include valuable advice and suggestions. Every year
several men prominent in and out of the trade, he goes to Europe, where he visits the larger
among them being 'Harold L. Butler, Dean oi of the distributing firms, thus becoming famil-
the College of Fine Arts of Syracuse University, iar with marketing conditions and problems
who will talk on "Encouraging Piano Instruc- throughout the world. He is a constant reader
tion in the Schools"; Delbert L. Loomis, execu-
tive secretary of the National Association of
Music Merchants, who will talk on "Tax Mat-
ters and Other Activities of the National Asso-
ciation"; Samuel Weinstein, prominent attorney
of New York, who will discuss: "The Condi-
tional Sales Law and Some Of Its Peculiar-
ities"; P. A. Ware, merchandising manager of
the Atwater Kent Mfg. Co., who will talk on
"Radio Merchandising in the Music Store"; E.
C. Boykin, executive secretary of the Sales Pro-
motion Committee of the National Piano Manu-
facturers' Association, who will tell "What We
Arc Doing to Promote the Piano," and Corley
Gibson, president of the Autopiano Co., who
will discuss "The Player-Piano Situation."
The speakers at the banquet on Tuesday
night at which S. H. Morecroft, president of
the association will preside, will include Her-
mann Irion, president of the Music Industries
Chamber of Commerce; C. J. Roberts, presi-
dent of the National Association of Music Mer-
chants, and the Rev Huberts Woods, well known
minister and speaker.
According to reports in the hands of the com-
mittee there should be a large attendance of
New York State dealers, and a number of manu-
facturers take the opportunity of displaying
F. E. Moskovics
their products.
of books and magazines dealing with merchan-
dising subjects, but he places his greatest faith
F. E. Moskovics Will
in the more direct method of study through
Talk on Marketing
°
President of Stutz Motor Car Co. to Speak at
National Music Merchants' Convention in
New York
One of the most interesting figures in the
automobile world to-day, F. E. Moskovics, presi-
dent of the Stutz Motor Car Co., Indianapolis,
has accepted an invitation to deliver an address
before the National Association of Music Mer-
chants at one of the business meetings of the
Association on Wednesday morning, June 6,
Hotel Commodore, New York. Mr. Moskovics
will take as the subject of his remarks "Know-
ing Your Market."
For a number of years Mr. Moskovics has
made an intensive study of the subject of mer-
chandising in its particular application to
markets in various sections of the United
States. His method of studying markets is the
most simple and the most effective. He goes
to them and looks them over. He spends fully
four-fifths of his time away from his factory,
visiting dealers throughout the country. On
these visits he talks not only with the execu-
tives of the various sales organizations, but
pe on
:! *l T a c t
and observat
;°"' .
Mr. and
Moskovics
is a native
or Budapest,
Hun-
gary,
is a naturalized
citizen
of the United
States. He came to this country as a boy with
his family, who took up their first American
residence in Kansas City.
When the Moskovics family moved to Chi-
cago he entered Armour Technical Institute,
where he received the groundwork for his tech-
nical education. This was rounded out by two
years (1896-8) in post-graduate technical courses
in various European universities, and also by
his first practical automotive experience with
Daimler.
In 1898 Moskovics returned to the United
States. From the time of his return to this
country Mr. Moskovics has been in some
branch of the automobile business. In 1925 he
was made president of the Stutz Co. by E. V. R.
Thayer, the chairman of the board of directors
of the Stutz Co.
New Cunningham Dealers
April 23.—The Cunningham
Piano Co., manufacturer of the Cunningham
and Girard Pianos, with retail store at 1312
PHILAUFXPHIA, PA.,
DAYTON, ()., April 26.—The Soward Co. and
the Chester D. Anderson Co., music dealers,
have been merged and will be known as the
Anderson-Soward Co. For seventy-five years
the name of Soward has been known to those
interested in music in Dayton, while Chester
I). Anderson has been connected with the music
instrument business for twenty-five years. The
officers of the new company are Chester D.
Anderson, president; Herbert Soward, vice-
president; Joseph C. Bucher, treasurer, and
Carl Banjerter, secretary. The main store of
the Anderson-Soward Co. is located at 114
North Main street. A branch store is located
in the Riverdale Building on North Main street
of this city.
Kapphan-Drake Chartered
The Kapphan-Drake Piano Co., Wilmington,
Del., has been incorporated with a capital stock
of $10,000 to deal in pianos, radios and other
musical instruments. Wilber A. McCoy, Wil-
liam Virdin and Mark W. Cole are the incor-
porators.
GRAND
KEYS
ACTIONS
PLAYERS
of th.
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
The Music Trade Review
APRIL 28, 1928
Program Is Announced for
the New York Convention
Chestnut street, has been adding many new
dealers to the list of its retailers. The follow-
ing dealers now are linked with the retail dis-
tribution of the Cunningham pianos: E. C. Ma-
larkey, dirardville, Pa.; Eagle Music House,
Wilkes-Barre, Pa.; H. (i. Trcfz, Trenton, N. J.;
Thos. L. Martin, Hazleton, Pa.; J. T. Scannell,
Homestead, Pa.; Chas. (luttouski, Phoenixvillc,
Pa.
Principal Speakers Include H. L. Butler, of Syracuse University,
Soward Go. and the
Secretary Loomis of Merchants, E. C. Boykin, P.
Anderson Go. Merge
A. Ware, Corley Gibson and S. Weinstein
SYRACUSE, N. Y., April 23.—The convention committee of the New York State Music Mer-
^ chants' Association has completed the program for the annual convention of that body to be
held at the Hotel Syracuse here on Tuesday and Wednesday of next week, May 1 and 2. The
convention will open formally with a luncheon on Tuesday, followed by the first business ses-
sion, and with the annual banquet on Tuesday evening, at which there will be prominent speakers
and excellent entertainment. Wednesday will be devoted to business sessions both morning and
afternoon.
According to the schedule the delegates will n e a ' s o spends considerable time with the sales-
be welcomed to Syracuse by Mayor Hanna, and men. With a thorough understanding of their
Edward R. Weeks of Binghamton will respond. problems he is able to give them the most
The speakers at the business sessions include valuable advice and suggestions. Every year
several men prominent in and out of the trade, he goes to Europe, where he visits the larger
among them being 'Harold L. Butler, Dean oi of the distributing firms, thus becoming famil-
the College of Fine Arts of Syracuse University, iar with marketing conditions and problems
who will talk on "Encouraging Piano Instruc- throughout the world. He is a constant reader
tion in the Schools"; Delbert L. Loomis, execu-
tive secretary of the National Association of
Music Merchants, who will talk on "Tax Mat-
ters and Other Activities of the National Asso-
ciation"; Samuel Weinstein, prominent attorney
of New York, who will discuss: "The Condi-
tional Sales Law and Some Of Its Peculiar-
ities"; P. A. Ware, merchandising manager of
the Atwater Kent Mfg. Co., who will talk on
"Radio Merchandising in the Music Store"; E.
C. Boykin, executive secretary of the Sales Pro-
motion Committee of the National Piano Manu-
facturers' Association, who will tell "What We
Arc Doing to Promote the Piano," and Corley
Gibson, president of the Autopiano Co., who
will discuss "The Player-Piano Situation."
The speakers at the banquet on Tuesday
night at which S. H. Morecroft, president of
the association will preside, will include Her-
mann Irion, president of the Music Industries
Chamber of Commerce; C. J. Roberts, presi-
dent of the National Association of Music Mer-
chants, and the Rev Huberts Woods, well known
minister and speaker.
According to reports in the hands of the com-
mittee there should be a large attendance of
New York State dealers, and a number of manu-
facturers take the opportunity of displaying
F. E. Moskovics
their products.
of books and magazines dealing with merchan-
dising subjects, but he places his greatest faith
F. E. Moskovics Will
in the more direct method of study through
Talk on Marketing
°
President of Stutz Motor Car Co. to Speak at
National Music Merchants' Convention in
New York
One of the most interesting figures in the
automobile world to-day, F. E. Moskovics, presi-
dent of the Stutz Motor Car Co., Indianapolis,
has accepted an invitation to deliver an address
before the National Association of Music Mer-
chants at one of the business meetings of the
Association on Wednesday morning, June 6,
Hotel Commodore, New York. Mr. Moskovics
will take as the subject of his remarks "Know-
ing Your Market."
For a number of years Mr. Moskovics has
made an intensive study of the subject of mer-
chandising in its particular application to
markets in various sections of the United
States. His method of studying markets is the
most simple and the most effective. He goes
to them and looks them over. He spends fully
four-fifths of his time away from his factory,
visiting dealers throughout the country. On
these visits he talks not only with the execu-
tives of the various sales organizations, but
pe on
:! *l T a c t
and observat
;°"' .
Mr. and
Moskovics
is a native
or Budapest,
Hun-
gary,
is a naturalized
citizen
of the United
States. He came to this country as a boy with
his family, who took up their first American
residence in Kansas City.
When the Moskovics family moved to Chi-
cago he entered Armour Technical Institute,
where he received the groundwork for his tech-
nical education. This was rounded out by two
years (1896-8) in post-graduate technical courses
in various European universities, and also by
his first practical automotive experience with
Daimler.
In 1898 Moskovics returned to the United
States. From the time of his return to this
country Mr. Moskovics has been in some
branch of the automobile business. In 1925 he
was made president of the Stutz Co. by E. V. R.
Thayer, the chairman of the board of directors
of the Stutz Co.
New Cunningham Dealers
April 23.—The Cunningham
Piano Co., manufacturer of the Cunningham
and Girard Pianos, with retail store at 1312
PHILAUFXPHIA, PA.,
DAYTON, ()., April 26.—The Soward Co. and
the Chester D. Anderson Co., music dealers,
have been merged and will be known as the
Anderson-Soward Co. For seventy-five years
the name of Soward has been known to those
interested in music in Dayton, while Chester
I). Anderson has been connected with the music
instrument business for twenty-five years. The
officers of the new company are Chester D.
Anderson, president; Herbert Soward, vice-
president; Joseph C. Bucher, treasurer, and
Carl Banjerter, secretary. The main store of
the Anderson-Soward Co. is located at 114
North Main street. A branch store is located
in the Riverdale Building on North Main street
of this city.
Kapphan-Drake Chartered
The Kapphan-Drake Piano Co., Wilmington,
Del., has been incorporated with a capital stock
of $10,000 to deal in pianos, radios and other
musical instruments. Wilber A. McCoy, Wil-
liam Virdin and Mark W. Cole are the incor-
porators.
GRAND
KEYS
ACTIONS
PLAYERS
of th.
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
Future scanning projects are planned by the International Arcade Museum Library (IAML).