Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 28, 1928
33
The Music Trade Review
Actuelle Music Shop Makes Handsome
Window Display of the Century Edition
A N attractive window display, featuring the
Century Certified Edition of sheet music,
was used recently by the Actuelle Music Shop,
of Youngstown, O. Mr. Baumgart, of the
Actuelle store, who designed the window, com-
bined several of the standard Century window
display signs and posters supplied by the Cen-
tury Music Publishing Co., New York, with
certain ideas of his own to produce a wholly
effective display. With a novel background of
stretched white ribbons, Mr. Baumgart showed
several groups of individual Century numbers
in such a way as to focus the interest of the
passer-by to the music. A photograph of this
window received honorable mention in the re-
cent annual window display contest conducted
by the Century Music Publishing Co., which
had a large number of entries.
Victor and Robbins Corp.
Working on "Speedy Boy"
film. When the picture was generally ex-
hibited, dealers had their Victor records of
"Speedy Boy" in stock to meet the demand.
This is a precedent for motion picture theme
songs since "Diane," "Charmaine," and the
other notable picture songs were first recorded
on the discs after the motion picture's exhibi-
tion had popularized their respective theme
songs and created a demand for their record-
ings.
The accompanying photograph shows Ann
Christy, Harold Lloyd's leading lady in
"Speedy," pointing with pride at the title-page
of the song, "Speedy Boy." She is standing
beside an old-fashioned horse-car, utilized by
the producers in getting added publicity for
the picture in various Western cities.
Prior Release of Victor Recording of Number
to Appearance of Lloyd Film Brings Good
Results in Record Sales
Unusual co-operation by the Victor Talking
Machine Co. with the Robbins Music Corp.,
New York, publisher of the song, "Speedy Boy,"
WHEN
YOU'RE WITH.
SOMEBODY ELSE
Abel Baer, LWolfeCilbei-t,e.Ruth EttintS
_ V/ DIFFERENT/ A REAL
NOVELTY FOX T R O T /
McKinley Go. Introduces
School Ensemble Collection
CHICAGO, III., April 21.—The McKinley Music
Co., music publisher and jobber, has introduced
the McKinley School Ensemble collection of
easy arrangements for first, second, third or
fourth violins with or without piano accom-
paniment at the National Music Supervisors'
Convention. This new edition was exhibited
during the convention. The arrangement is
suitable for classes of any size.
Piantadosi to Work on
Two Songs This Summer
Ann Christy
in releasing the Victor record of this number
practically simultaneously with the release of
the Harold Lloyd feature film, 'Speedy," for
which it is the musical theme in 800 motion
picture theatres throughout the country, re-
Milted in the quick cashing in on the record
sales by the Victor Co. "Speedy Boy" is the
theme song of the Lloyd comedy and is tied-
up through with the Lloyd picture release.
Victor visualized the sales possibilities of the
tie-up and released the "Speedy Boy" record,
made by Johnny Johnson and his Statler
Pennsylvanians, prior to . the release of the
Al Piantadosi announced this week that he is
planning to extend his campaign on "I'm Tired
of Making Believe" and "Louisiana," the two
leading numbers in his catalog, through the
entire Summer.
Hiller to Pittsburgh
Joe Hiller, former general professional man-
ager for the Waterson, Berlin & Snyder Co.,
New York, has left that post to take over the
Waterson Song Shop, 304 Fifth avenue, Pitts-
burgh, Pa. He will operate the store as an
independent in addition to handling publica-
tions of his own from that point.
SHADY
TREE*
WALTER. DONALDSON
LEO
IFIEIISTINC
231 w. 4-0?ST., New York.