Music Trade Review

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News Number
THE
REVIEW
VOL. 86. No. 16 Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., April 21,1928
Single Copies 10 Cents
92.00 Per Year
Preliminary Dealers' List Is
Issued by American Piano
Forty-four Dealers on First List Who Handle Mason & Hamlin
Knabe and Checkering Pianos, the Ampico and Other
Lines as Sole Representatives in Sections
H E American Piano Co. released this week a preliminary list of dealers who have been
appointed sole agents for the company's line in their respective territories in accordance
with the new merchandising policy of the American Co. which provides that there be only
one distributor for its products in any given territory, that representative handling the Mason &
Hamlin, the Knabe and the Chickering pianos in their respective order with the Ampico and
the other makes of instruments made and controlled by the company.
Since the first announcement of the new dis-
Maynard Music Co., Raleigh, N. C.
tributing policy, there has been mach interest
Maynard Music Co., Salisbury, N. <".
in the trade regarding the final lineup of dealers
Geo. ]'. Gross, Cincinnati, O.
with the natural result that various rumors have
D. E. Ahlers, Dayton, ().
found circulation. The first list issued by the
H.
D. Munson Sons Music Co., Zanesville, O.
company settles definitely the question as to
Aschbach Music House, Allentown, Pa.
its representation in certain sections, and it is
J. H. Troup Music House, Lancaster, Pa.
stated that the list will be added to at intervals
Mrs. K. Reinhart"s Sons Co., Hazleton, Pa.
as pending arrangements are completed. The
J. H. Troup Music House, Harrisburg, Pa.
list of dealers to date is as follows:
Hangen's Music House, Reading, Pa.
Kohler & Chase, San Francisco, Cal.
Thomas Music House, Scranton, Pa.
Denver Music Co., Denver, Colo.
G. N. Snyder Music House, Wilkes-Barre, Pa.
Gallup & Alfred, Hartford, Conn.
C. C Miller, Fort Worth, Tex.
Stewart Dry Goods Co., Louisville, Ky.
Dunham Music House, Asheville, N. C.
Philip Werlein, Ltd., New Orleans, La.
|. S. Reed Piano Co., Baltimore, Md.
Marcellus Roper Co., Worcester, Mass.
Parsill-Nederman Co., Kansas City, Mo.
Martin Bros. Piano Co., Springfield, Mo.
Lehman Piano Co., St. Louis, Mo.
Taking Over of Factory Property and Equip-
K. J. Walt, Lincoln, Neb.
ment of Former United Piano Corp. Insures
A. Hospe Co., Omaha, Neb.
Permanent Location for New Concern
Goold Bros., Buffalo, N. V.
Clark Music Co., Syracuse, N. Y.
NORWALK, O., April 16.—The Celco Corp., suc-
J. W. Greene Co., Toledo, O.
Lechner & Schoenberger Co., Pittsburgh, Pa. cessor to the United Piano Corp., has pur-
chased all the factory property and equipment
The Outlet Co., Providence, R. I.
Claude P. Street Piano Co., Nashville, Tenn. of the latter company in this city, the sale hav-
ing been ordered by the United States District
Will A. Watfciir Co., Dallas, Tex.
Court in New York City and approved by the
Walthall Music Co., San Antonio, Tex.
attorney representing the creditors by Alfred
Kesselman-O'Driscoll Co., Milwaukee, Wis.
L. Smith, the receiver, and A. L. Olney, referee
Hollenberg Music Co., Hot Springs, Ark.
in bankruptcy.
Robelen Piano Co., Wilmington, Del.
The purchase completes the permanent organ-
Davidson Bros., Sioux City, Iowa.
ization of the Celco Corp., and means that it
Cressey #f Allen, Portland, Me.
will continue to manufacture in the well-
Miles Music Co., Duluth, Minn.
McClure & Dorwaldt Co., Inc., Albany, N. Y. equipped plant in this city the A. B. Chase, the
Emerson and the Lindeman & Sons pianos. The
H. S. Barney Co., Schenectady, N. Y.
company has already in process a new line of
Kempf Bros., Utica, N. Y.
period models which will shortly be announced,
Andrews Music Store, Charlotte, N. C.
T
and is preparing attractive literature covering
the line.
The business as now constituted is owned by
J. Harry Shale, who is president of the com-
pany; Seth B. Foster, vice-president, and E. D.
Button, who is treasurer, the other officials
being Walter A. Hall, secretary; S. B. Kielholtz,
assistant treasurer, and Stuart H. Perry, West-
tin sales manager. It is an organization of
practical piano men, all of whom have had
lengthy experience in the trade in important
capacities.
It is stated that a number of excellent ar-
rangements for retail representation of the
company's line have been consummated, one
of the most important being a deal with the
W. F. Frederick Piano Co., of Pittsburgh, Pa.,
lo act as distributor for the Celco products in
western Pennsylvania and West Virginia..
Steinway and Schmidt
Sail on European Trip
Theodore Steinway, president of Steinway &
Sons, New York, and Paul Schmidt, assistant
lo the president, departed for Europe with Mrs.
Steinway and Mrs. Schmidt on Friday, April 20,
sailing on the "Majestic." Mr. and Mrs. Stein-
way plan to return in June, but Mr. Schmidt
will remain in Europe until September.
Gelco Corp. Purchases
Plant in Norwalk, O. Sohmer for G. C. Harvey Go.
BOSION, MASS., April 18.—The C. C. Harvey Co.
at 144 Boylston street, one of the oldest retail
houses in the city, announces that it has taken
on the Sohmer piano, and the first instruments
from the New York factory were received to-
day. Through the instrumentality of Alex Mac-
Donald, of the Sohmer Co., who was in town a
few days ago, all the details were arranged for
the Harvey representation.
Made Advertising Manager
i
M. J. Adler has been appointed advertising
manager of the Freed-Eisemann Radio Corp.,
Brooklyn, N. Y., succeeding Ray L. Speicher,
who has been advanced to the sales promotion
department. Mr. Adler has had years of ad-,
vertising agency experience in New York and
Baltimore.