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Music Trade Review

Issue: 1928 Vol. 86 N. 16 - Page 22

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
22
The Music Trade Review
APRIL 21, 1928
Manager Keenley, of the harp department,
states that, although it is not generally known,
it was the Lyon & Healy harp which first won
for Chicago its reputation as a music center,
it being the first musical instrument to be made
in Chicago which gained world-wide fame.
Arrange Elaborate Display
of Popular Ludwig Drums
CHICAGO, 111., April 16.—The Chicago Musical
Instrument Co., 311 South Wabash avenue, has
a most interesting display of Ludwig drums
'DcpctuUibU
WHOLESALE
ONLV
CATALOG ON
APPLICATION
BBUNOMcm; SECURITY
MUSICAL
MERCHANDISE
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CBruno frSon Jtae
VICTOR
TALKING
MACHINES
BRUNO Mp,7/j B51-95B FOURTH AVE - N.V.C
Professional Orchestras
Help Instrument Demand
Re-equipment of Milwaukee Bands Leads to
Many Other Sales Both to Professionals
and Amateurs
MH.WAUKKK, Wis., April 14.—Professional mu-
sicians art; creating a good demand for instru-
ments, according to A. J. Niemiec, manager of
the band instrument department at the Flanner-
Hafsoos Music House, Inc., featuring the C. G.
Conn line.
"There is a good demand for Sousaphones
and for saxophones," said Mr. Niemiec, "and
during the last week or so the demand has been
notable from the professional musicians.
"The Bulowski band playing at the Arcadia
ballroom bought some Conn instruments re-
cently, and the Egyptian Serenaders purchased
some gold-finished Conn instruments.
"The successful appearance of one Conn hand
or orchestra has always a good effect in stimu-
lating sales of instruments both to other pro-
fessionals and amateurs. The Jack Chapman
orchestra being featured at the Badger Room,
which made some recent purchases of instru-
ments for its 100 per cent Conn orchestra, has
had this effect."
The Flanner-Hafsoos store featured a window
display which proved such a drawing card as
to stop passers-by and cause them to give it
further study. The display featured pictures of
orchestras named above, and individual musi-
cians well known to Milwaukeeans displayed
with their names and the fact that they "use
and endorse Conn instruments."
Rochester and Erie already have entered this
competition. The Lockport, N. Y., band, which
won the competitions of 1926 and 1927, is en-
tered this year and will seek the bronze tablet,
offered by the National Bureau for the Ad-
vancement of Music, as the major prize of this
competition.
School Band Contest for New
England Trophy, May 19
BOSTON, MASS., April 10.—May 19 is the time
and Boston Common the place for the next
school band competition for the New England
trophy. This announcement has been made by
C. V. Buttelman, executive secretary of the New
England Music Festival Association, Inc., who
has successfully managed these annual contests
for several years. The contest will decide which
of the school bands sh^fj represent New Eng-
land at the national school band contest at
Joliet, 111., May 24 to 26. Thus far fifteen bands
have been entered for the contest. In addition
to the prescribed numbers for the contest there
will be a parade to the Common and a massed
band program of familiar numbers under some
well-known conductor.
Eighty-Six Lyon & Healy
Harps Used in Festival
CHICAGO, I I I . , April 14.—At the- annual festival
of the National Association of Harpists, held in
Philadelphia during the week of March 26, it is
reported that of the ninety-two harps used,
eighty-six were of Lyon & Healy make.
A Ludwig Display
made by Ludwig & Ludwig, Inc., the local drum
manufacturers. This display was arranged by
Pinky Arrseth, prominent Chicago drummer,
who has just taken charge of drum department
sales.
An expert in charge of each department is
the successful idea of this progressive firm. The
entire retail staff of the Chicago Musical Instru-
ment Co. is composed of prominent instru-
mentalists. They have handled Ludwig drums
since their first day in business and always suc-
cessfully.
Vega Go. Distributing
Series of Display Cards
BOSTON, MASS., April 16.—A series of valuable
and attractive display cards is being sent out
by the Vega Co. which has in view the more
universal dissemination of knowledge touching
the fretted instruments handled by this big con-
cern. Thus far three have gone out and they
have been used as a part of the literature han-
dled by Vega dealers, for as a matter of fact
it is only to these that the Vega Co. is supply-
ing this matter. As a compelling type of ad-
vertising service it should more closely bring
together the Vega Co. and Vega dealers, when
it comes to featuring Vegaphone and Vegavox
banjos, which, as the company's slogan goes, is
"the most beautifully voiced in banjo history."
School Music Festival
Scheduled in Fredonia, N. Y.
Contest for School Bands and Orchestras to
Be a Feature of Western New York Gath-
ering
BUFFALO, April 16.—Music store proprietors
throughout western New York are co-operating
in a promotion enterprise that is most unusual
in many respects, and which is expected to
quicken interest of high school students, espe-
cially in school musical organizations.
A Spring music festival especially for high
and preparatory school students is to be held in
Fredonia, N. Y., April 24 to 28, under the direc-
tion of Prof. Howard Clarke Davis, music direc-
tor of the Fredonia State Normal School. The
first day will be devoted to glee club programs,
and on the second day grammar school singers
will be heard.
Thursday will bring together orchestras from
high schools throughout western New York
in competition for various prizes, while on Fri-
day school bands will meet in contests similar
to those for the glee clubs and orchestras,
l^.-.ds from points as distant as Binghamton,
Sovereign and La Scala Stringed Instruments
Trade Marks Known All Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR T H E PRICE.
"Only When Goods Are Well Bought Can They Be Well Sold."
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879 } selling direct to the retail stores. Why not let us take care
of your requirements in our Tine, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
OSCAR SCHMIDT, Inc.
87'1O1 Ferry Street
EST. 1879
Jersey City, N . J.

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