Music Trade Review
Issue: 1928 Vol. 86 N. 14 - Page 18
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
18
APRIL 7, 1928
Window Demonstration for
Ludwig & Ludwig Banjos
In addition to the San Francisco school band manufacturers' representative. For the past
contests, to be held on May 11 and 12, band eight years Mr. Biel has been active in the
contests will be held in Sacramento, Cal., on advertising, selling and merchandising of musi-
April 28, and at Willows, Cal., on May 4, for cal instruments, and his unusual success has
John Hamilton Demonstrates This Instru- the convenience of schools in the Sacramento been brought about largely by a capacity for
ment in Unique Window Display With the Valley and in the northern counties. Taking hard work. His knowledge of musical mer-
part in these two earlier contests will not bar chandise is broad and diversified.
Harry Brooks Co., of Chicago
any bands from competing in San Francisco.
"After a careful study of merchandising
The Conn San Francisco Co. is making a methods of many musical instrument manufac-
CHICAU), I I I . , April 2.—The Harry Brooks
Music Co., which exclusively handles Lud- special display of band and orchestra instru- turers," stated Mr. Biel, "I have come to the
wig banjos made by Ludwig & Ludwig, Inc., ments at the California Public School Music conclusion that new and more modern methods
has been featuring this line with a unique form Conference to be held in Fresno on April 2.
are needed. I have had the opportunity to
of window demonstration. It recently stirred
gather some first-hand information, having
acted in the capacity of a wholesale distributor
for the past five years, and carefully studied
the various sales methods of leading manufac-
turers in all parts of the country.
"What is required is a more concentrated
Leader of Lyric Orchestra and Well-Known
Musician Enters Retail Band Instrument sales effort in certain territories by manufac-
Field in Manitowoc
turers. At present just a few travelers are em-
ployed and only occasionally visit the trade be-
MANITOWOC, WIS., March 31.—Norman Berke- cause of time limitations, so that the exploiting
dal, manager of the Lyric Orchestra, has taken of new numbers is not done with precision and
space in the Hessel Music Co. store, where he speed. This especially holds true of novelties
will operate a large band instrument department or new improvements developed by manufac-
turers. In order to meet this situation, I have
featuring the C. G. Conn line.
The grand opening of the new department organized a manufacturers' representative busi-
was held on March 24, and hundreds of people ness to be devoted exclusively to sales contact
thronged the store through the entire day. Mr. with distributors in the eastern district. My
up a big demand of Ludwig banjos through a Berkedal had his orchestra playing and demon- offices are located at 1239 Broadway, New York
window demonstration by John Hamilton, strating Conn instruments in the store all day City, and those manufacturers who are in need
prominent banjoist, soloist, teacher and ar- during the opening, and he also observed the of increased sales and better co-operation be-
ranger of banjo music. Mr. Hamilton is also initiation of the department with a band concert tween manufacturer and distributor are invited
first assistant to Charles McNeil, world-famous which was broadcast over the radio in which to correspond with me. I will only represent
banjo teacher and author of Chicago. The the name of the store and of the Conn line was one manufacturer in each field.
demonstration also featured a large lithographed featured.
cut-out of Mr. McNeil. The accompanying
Mr. Berkedal has the advantage of being an
Fred Gretsch of the Fred Gretsch Mfg. Co.,
illustration shows the way the demonstration experienced musician, and enjoying the con- Hrooklyn, sailed for Europe Wednesday of this
window display featured the Ludwig banjo.
fidence of the community in which he is estab- week.
lished, and which has come to recognize him as
a reliable authority on music and musical in-
struments through his practical work. His play-
ing career began in 1915 under the leadership
of Professor George Urban, of Manitowoc.
Plans Under Way to Repeat Feat of Last Year During the war he was in the Thirty-second
When Two California Bands Captured Division band under the leadership of Theodore
Steinmetz.
Honors at National Event
Berkedal Opens Conn
Department With Hessel
Coast to Send Winning
Bands to National Contest
SAN
FRANCISCO, CAL., March 30.—Members of
the band contest committee, in charge of the
San Francisco Music Week band contest, are
all taking keen interest in the plans being
formulated. Daniel Miller, president of the
Conn San Francisco Co., a member of the com-
mittee, said today that it is expected the win-
ning bands will be sent to Joliet, III., to take
part in the national school band contests. Last
year three California bands, Modesto, Princeton
and Burlingame were sent to the national con-
tests and two bands came back winners.
Black Diamond
Strings
E. J. Biel to Represent
Manufacturers in East
Well-Known Musical Merchandise Man Ar-
ranges to Act as Representative for Manu-
facturers in Eastern Territory
Edward J. Biel, who recently as secretary and
treasurer of the Progressive Musical Instru-
ment Corp., New York, announced this week
that he has re-entered the music field as a
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
OLIVER DITSON CQ
BOSTON. MAS5
lmp*rt*rt aad J*bb«r* • *
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Mutie Merchants
BACON BANJO CO., Inc.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Attractive Specialties
M o d i r i S • r
IITABUI1ID ISM
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jack.on A T . .
for
Violin, Viola,
'Cello and Bast
154 East 85th St., N. Y.
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobgon
5-7-9 Uni.n S«uar.
MULLER & KAPLAN
MiddUtown, N. Y.
DURRO
GROTON, CONN.
SEND FOR TRADE PRICE LIST OF
MUSICAL
MERCHANDISE
NEW YORK
The Music Trade Review
18
APRIL 7, 1928
Window Demonstration for
Ludwig & Ludwig Banjos
In addition to the San Francisco school band manufacturers' representative. For the past
contests, to be held on May 11 and 12, band eight years Mr. Biel has been active in the
contests will be held in Sacramento, Cal., on advertising, selling and merchandising of musi-
April 28, and at Willows, Cal., on May 4, for cal instruments, and his unusual success has
John Hamilton Demonstrates This Instru- the convenience of schools in the Sacramento been brought about largely by a capacity for
ment in Unique Window Display With the Valley and in the northern counties. Taking hard work. His knowledge of musical mer-
part in these two earlier contests will not bar chandise is broad and diversified.
Harry Brooks Co., of Chicago
any bands from competing in San Francisco.
"After a careful study of merchandising
The Conn San Francisco Co. is making a methods of many musical instrument manufac-
CHICAU), I I I . , April 2.—The Harry Brooks
Music Co., which exclusively handles Lud- special display of band and orchestra instru- turers," stated Mr. Biel, "I have come to the
wig banjos made by Ludwig & Ludwig, Inc., ments at the California Public School Music conclusion that new and more modern methods
has been featuring this line with a unique form Conference to be held in Fresno on April 2.
are needed. I have had the opportunity to
of window demonstration. It recently stirred
gather some first-hand information, having
acted in the capacity of a wholesale distributor
for the past five years, and carefully studied
the various sales methods of leading manufac-
turers in all parts of the country.
"What is required is a more concentrated
Leader of Lyric Orchestra and Well-Known
Musician Enters Retail Band Instrument sales effort in certain territories by manufac-
Field in Manitowoc
turers. At present just a few travelers are em-
ployed and only occasionally visit the trade be-
MANITOWOC, WIS., March 31.—Norman Berke- cause of time limitations, so that the exploiting
dal, manager of the Lyric Orchestra, has taken of new numbers is not done with precision and
space in the Hessel Music Co. store, where he speed. This especially holds true of novelties
will operate a large band instrument department or new improvements developed by manufac-
turers. In order to meet this situation, I have
featuring the C. G. Conn line.
The grand opening of the new department organized a manufacturers' representative busi-
was held on March 24, and hundreds of people ness to be devoted exclusively to sales contact
thronged the store through the entire day. Mr. with distributors in the eastern district. My
up a big demand of Ludwig banjos through a Berkedal had his orchestra playing and demon- offices are located at 1239 Broadway, New York
window demonstration by John Hamilton, strating Conn instruments in the store all day City, and those manufacturers who are in need
prominent banjoist, soloist, teacher and ar- during the opening, and he also observed the of increased sales and better co-operation be-
ranger of banjo music. Mr. Hamilton is also initiation of the department with a band concert tween manufacturer and distributor are invited
first assistant to Charles McNeil, world-famous which was broadcast over the radio in which to correspond with me. I will only represent
banjo teacher and author of Chicago. The the name of the store and of the Conn line was one manufacturer in each field.
demonstration also featured a large lithographed featured.
cut-out of Mr. McNeil. The accompanying
Mr. Berkedal has the advantage of being an
Fred Gretsch of the Fred Gretsch Mfg. Co.,
illustration shows the way the demonstration experienced musician, and enjoying the con- Hrooklyn, sailed for Europe Wednesday of this
window display featured the Ludwig banjo.
fidence of the community in which he is estab- week.
lished, and which has come to recognize him as
a reliable authority on music and musical in-
struments through his practical work. His play-
ing career began in 1915 under the leadership
of Professor George Urban, of Manitowoc.
Plans Under Way to Repeat Feat of Last Year During the war he was in the Thirty-second
When Two California Bands Captured Division band under the leadership of Theodore
Steinmetz.
Honors at National Event
Berkedal Opens Conn
Department With Hessel
Coast to Send Winning
Bands to National Contest
SAN
FRANCISCO, CAL., March 30.—Members of
the band contest committee, in charge of the
San Francisco Music Week band contest, are
all taking keen interest in the plans being
formulated. Daniel Miller, president of the
Conn San Francisco Co., a member of the com-
mittee, said today that it is expected the win-
ning bands will be sent to Joliet, III., to take
part in the national school band contests. Last
year three California bands, Modesto, Princeton
and Burlingame were sent to the national con-
tests and two bands came back winners.
Black Diamond
Strings
E. J. Biel to Represent
Manufacturers in East
Well-Known Musical Merchandise Man Ar-
ranges to Act as Representative for Manu-
facturers in Eastern Territory
Edward J. Biel, who recently as secretary and
treasurer of the Progressive Musical Instru-
ment Corp., New York, announced this week
that he has re-entered the music field as a
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
OLIVER DITSON CQ
BOSTON. MAS5
lmp*rt*rt aad J*bb«r* • *
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Mutie Merchants
BACON BANJO CO., Inc.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Attractive Specialties
M o d i r i S • r
IITABUI1ID ISM
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jack.on A T . .
for
Violin, Viola,
'Cello and Bast
154 East 85th St., N. Y.
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobgon
5-7-9 Uni.n S«uar.
MULLER & KAPLAN
MiddUtown, N. Y.
DURRO
GROTON, CONN.
SEND FOR TRADE PRICE LIST OF
MUSICAL
MERCHANDISE
NEW YORK
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