Music Trade Review
Issue: 1927 Vol. 85 N. 7-SECTION-1 - Page 3
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THE
REVIEW
VOL. 85. No. 7 Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., Aug. 13,1927
8ln
»8.S'R i ;£.?•"'•
Tuners Plan $50, OOO
General Promotion Campaign
Convention of the National Association of Piano Tuners, Inc., Held at
Hotel Commodore, New York, Largely Attended by Tuners From Every
Section of the Country—Many Manufacturers and Supply Houses Exhibit
H E eighteenth annual convention of the
National Association of Piano Tuners
was held at the Hotel Commodore this
week and in many respects proved one of the
most successful conventions of a music trade
unit ever held in this city, for not only was the
attendance decidedly large in proportion to the
scattered membership, but the tuners who came
actually attended the business sessions and
their presence was announced to the public
through articles in practically every New York
paper.
As a matter of fact, over 300 tuners, most of
them members of the association, registered at
convention headquarters, coming from all sec-
tions of the country East of the Mississippi and
from a number of points West of the river.
That these men gave up their time and spent
their own funds for the purpose of participating
in the convention activities of their association
is a tribute to the power of that organization
and to the interest of those who make up its
membership in the cause of the tuner. In ad-
dition to the members, some forty-five ladies
attended the convention and were royally en-
tertained both during and after the business
sessions by a local committee headed by Mrs.
George H. Lawrence.
The standing of the tuners' association in the
trade was emphasized in a way by the num-
ber of exhibits arranged by manufacturers of
reproducing and player-pianos, of straight in-
struments and of actions and parts.
Some score or more of these manufacturers
had displays on the seventh floor of the hotel,
convention headquarters, and between sessions
the exhibit rooms were crowded by associa-
tion members who sought to gain further
knowledge regarding the products it is their
duty to service.
The first session of the convention was called
to order on Monday afternoon by President
Charles Deutschmann, and was formally opened
with the singing of "America." The brief ses-
sion was devoted to a calling of the roll, various
announcements and the appointment of com-
T
mittees to act during the convention and other
similar matters. The visiting tuners were of-
ficially welcomed to the city by Montrose
Strassberger, Assistant Corporation Counsel of
the City of New York.
Tuesday Morning Session
The Tuesday morning session opened with
the calling of the roll of various local divisions
Charles A. Deutschmann
(}[ the National Association, and it was found
that the great majority of those divisions were
officially represented by duly accredited dele-
gates.
President Deutschmann next presented his
annual report in the course of which he em-
phasized the great progress made by the asso-
ciation not only in securing wider recognition
for the tuner in the trade, but in educating a
substantial proportion of the public to the im-
3
portance of having their pianos tuned regularly.
Mr. Deutschmann had made a statement to the
local reporters on Monday to the effect that of
$900,000,000 spent annually for musical educa-
tion in the country, $360,000,000 was wasted
because 80.per cent of the country's pianos
were always out of tune, and the statement
was widely commented upon in the Tuesday
morning papers. He offered this as an example
of the sort of publicity that was needed to
arouse the public to the importance of tuning.
President Deutschmann also offered to the
tuners some practical advice regarding the con-
duct of their businesses. He said that no tuning
job should be refused or delayed unreasonably,
but should be turned over to another tuner if
the first man was too busy to handle it.
Moreover, when regular tuning contracts
were made with owners, quarterly or semi-an-
nual appointments should be kept promptly. In
both cases unusual delay or straight neglect
had the effect of unselling the customer on the
idea that regular tunings were necessary and
simply added to the difficulties of the educa-
tional work of the association.
Annual Message by Charles A. Deutschmann,
President of the Association
In the course of his excellent address Mr.
Deutschmann said:
"It is gratifying to me, and no doubt will
also prove gratifying to you, that I am able
to report most favorably on the growth and
influence of the National Association of Piano
Tuners, Inc., which is evidenced not only by
the increase in membership, one hundred and
fifty names having been added to the roll dur-
ing the past year, but also by the results
achieved in the campaign for the education of
piano owners in the nature and care of their
pianos and the reforms advocated in our plat-
form.
"I wish to state that in our educational
campaign on the nature and care of the piano
we are getting more and more assistance from
all sources, and it is gradually dawning on the
{Continued on page 4)
THE
REVIEW
VOL. 85. No. 7 Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., Aug. 13,1927
8ln
»8.S'R i ;£.?•"'•
Tuners Plan $50, OOO
General Promotion Campaign
Convention of the National Association of Piano Tuners, Inc., Held at
Hotel Commodore, New York, Largely Attended by Tuners From Every
Section of the Country—Many Manufacturers and Supply Houses Exhibit
H E eighteenth annual convention of the
National Association of Piano Tuners
was held at the Hotel Commodore this
week and in many respects proved one of the
most successful conventions of a music trade
unit ever held in this city, for not only was the
attendance decidedly large in proportion to the
scattered membership, but the tuners who came
actually attended the business sessions and
their presence was announced to the public
through articles in practically every New York
paper.
As a matter of fact, over 300 tuners, most of
them members of the association, registered at
convention headquarters, coming from all sec-
tions of the country East of the Mississippi and
from a number of points West of the river.
That these men gave up their time and spent
their own funds for the purpose of participating
in the convention activities of their association
is a tribute to the power of that organization
and to the interest of those who make up its
membership in the cause of the tuner. In ad-
dition to the members, some forty-five ladies
attended the convention and were royally en-
tertained both during and after the business
sessions by a local committee headed by Mrs.
George H. Lawrence.
The standing of the tuners' association in the
trade was emphasized in a way by the num-
ber of exhibits arranged by manufacturers of
reproducing and player-pianos, of straight in-
struments and of actions and parts.
Some score or more of these manufacturers
had displays on the seventh floor of the hotel,
convention headquarters, and between sessions
the exhibit rooms were crowded by associa-
tion members who sought to gain further
knowledge regarding the products it is their
duty to service.
The first session of the convention was called
to order on Monday afternoon by President
Charles Deutschmann, and was formally opened
with the singing of "America." The brief ses-
sion was devoted to a calling of the roll, various
announcements and the appointment of com-
T
mittees to act during the convention and other
similar matters. The visiting tuners were of-
ficially welcomed to the city by Montrose
Strassberger, Assistant Corporation Counsel of
the City of New York.
Tuesday Morning Session
The Tuesday morning session opened with
the calling of the roll of various local divisions
Charles A. Deutschmann
(}[ the National Association, and it was found
that the great majority of those divisions were
officially represented by duly accredited dele-
gates.
President Deutschmann next presented his
annual report in the course of which he em-
phasized the great progress made by the asso-
ciation not only in securing wider recognition
for the tuner in the trade, but in educating a
substantial proportion of the public to the im-
3
portance of having their pianos tuned regularly.
Mr. Deutschmann had made a statement to the
local reporters on Monday to the effect that of
$900,000,000 spent annually for musical educa-
tion in the country, $360,000,000 was wasted
because 80.per cent of the country's pianos
were always out of tune, and the statement
was widely commented upon in the Tuesday
morning papers. He offered this as an example
of the sort of publicity that was needed to
arouse the public to the importance of tuning.
President Deutschmann also offered to the
tuners some practical advice regarding the con-
duct of their businesses. He said that no tuning
job should be refused or delayed unreasonably,
but should be turned over to another tuner if
the first man was too busy to handle it.
Moreover, when regular tuning contracts
were made with owners, quarterly or semi-an-
nual appointments should be kept promptly. In
both cases unusual delay or straight neglect
had the effect of unselling the customer on the
idea that regular tunings were necessary and
simply added to the difficulties of the educa-
tional work of the association.
Annual Message by Charles A. Deutschmann,
President of the Association
In the course of his excellent address Mr.
Deutschmann said:
"It is gratifying to me, and no doubt will
also prove gratifying to you, that I am able
to report most favorably on the growth and
influence of the National Association of Piano
Tuners, Inc., which is evidenced not only by
the increase in membership, one hundred and
fifty names having been added to the roll dur-
ing the past year, but also by the results
achieved in the campaign for the education of
piano owners in the nature and care of their
pianos and the reforms advocated in our plat-
form.
"I wish to state that in our educational
campaign on the nature and care of the piano
we are getting more and more assistance from
all sources, and it is gradually dawning on the
{Continued on page 4)
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