Music Trade Review
Issue: 1927 Vol. 85 N. 6 - Page 29
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
AUGUST 6, 1927
29
How E. F. Droop j
& Son Co., Wash- j
ington, D. C, |
Featured the Fox j
Number, ''Indian |
Dawn"
i
Carl Fischer Plans
Special Jonas Campaign
Well-known Alberto Jonas Series of Piano
Instruction to Be Featured by Publisher Over
Six Months
Plans are shaping up for the retail sales con-
test to be conducted by Carl Fischer, Inc., New
York, in the six months' period, starting Sep-
tember IS and ending March 15 1928, to stimu-
late interest in the sale of the Alberto Jonas'
series of piano instruction. A sales manual
for the use of music clerks and dealers enter-
ing the contest is nearly completed and will be
distributed to the trade shortly with a general
retail circular and a special window card.
The Jonas work, which is in seven volumes,
was published by Carl Fischer, Inc., several
year ago, and is not a new publication, as was
the inference in a previous issue of The Re-
view. Although the series created a sensation
in musical and educational circles when first
published, it is expected that the sales contest
will serve to give the work the exploitation it
deserves. In addition to the four main prizes
of $200, $125, $75 and $25, cash awards will be
made to every clerk selling ten copies or more
of assorted volumes of the series. In case of
tie equal prizes will be awarded.
Reports of sales totals will be accompanied
by a letter in praise of the Jonas' Master
School and, in the event of a tie, the award
will go to the entrant submitting the best letter
according to the opinion of the judges.
Glass A Feist Numbers
Leo Feist, Inc., New York, which has been
conducting a special Summer campaign with
six of the latest Feist hits, has made an offer
to dealers which will apply on orders made
during August. The proposition is particularly
attractive in that such numbers as "Cheerie
Beerie Be," "Baby Mine," and "Are You Think-
ing of Me To-night?" will be listed as Class A
during the month. These songs have been in
great demand since issued and their popularity
is still on the increase. Other songs included
in the Class A offer are: "I'm Gonna Dance Wit
De Guy Wot Brung Me," the gum-chewer's
song, "Sixty Seconds Every Minute," and
"Baby Your Mother," a real ballad hit by
Morse, Donnelly and Burke.
DOUBLE YOUR MONEY
NO MATTER What You Sdl — This h a 1OO% PROPOSITION!
For Any Piano Dealer, Record Store or Music Shop
A SURE-FIRE CANT-MISS MONEY-MAKER
A MILE AHEAD OF EVERYTHING AND EVERYBODY
The Biggest
Revelation
the
Music Industry
Has
Ever Had!
i i
Nearly
1,000
Displays
Already
Contracted
For!
Today, when mile* are o c u u n d in Kooncb—puthing a button bring! iruUntly two-third* of our nnrHi
bring, miuic •eemingry from nowhere—SPEED i* everything.
llii turning of a dial
ART SHEFTE, muter musician, haa made it poasible to learn to play popular muek in a few month, instead of a few rear*.
A book for everything—from the beginning of muiic to the out "Z" in JAZZ: HOT BREAKS
JAZZ BREAKS — KEYBOARD HARMONY — JAZZ BASS — etc.
BLUE BREAKS
9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned Below e-
Saturday Evening: Port
Liberty
Etude
Muaieal Laadar
Muaieal Cooritr
Muaieal America
MuekNm
Wire. Phone or Write for
Mutical Observer
Muric and Musician.
Patinc Coatt M u r a l Review
Musical Advance
Pacific Coast Musician
Muaieal Digest
The Metronome
Billboard
International Mundan
Jacob. Orchestra MecrtUy
Jacob. Band Monthly
Melody
Mtwcal Enterpria*
Our Special Proposition!
You &nt Go Wron^
WithAnyFEISTV
The Music Trade Review
AUGUST 6, 1927
29
How E. F. Droop j
& Son Co., Wash- j
ington, D. C, |
Featured the Fox j
Number, ''Indian |
Dawn"
i
Carl Fischer Plans
Special Jonas Campaign
Well-known Alberto Jonas Series of Piano
Instruction to Be Featured by Publisher Over
Six Months
Plans are shaping up for the retail sales con-
test to be conducted by Carl Fischer, Inc., New
York, in the six months' period, starting Sep-
tember IS and ending March 15 1928, to stimu-
late interest in the sale of the Alberto Jonas'
series of piano instruction. A sales manual
for the use of music clerks and dealers enter-
ing the contest is nearly completed and will be
distributed to the trade shortly with a general
retail circular and a special window card.
The Jonas work, which is in seven volumes,
was published by Carl Fischer, Inc., several
year ago, and is not a new publication, as was
the inference in a previous issue of The Re-
view. Although the series created a sensation
in musical and educational circles when first
published, it is expected that the sales contest
will serve to give the work the exploitation it
deserves. In addition to the four main prizes
of $200, $125, $75 and $25, cash awards will be
made to every clerk selling ten copies or more
of assorted volumes of the series. In case of
tie equal prizes will be awarded.
Reports of sales totals will be accompanied
by a letter in praise of the Jonas' Master
School and, in the event of a tie, the award
will go to the entrant submitting the best letter
according to the opinion of the judges.
Glass A Feist Numbers
Leo Feist, Inc., New York, which has been
conducting a special Summer campaign with
six of the latest Feist hits, has made an offer
to dealers which will apply on orders made
during August. The proposition is particularly
attractive in that such numbers as "Cheerie
Beerie Be," "Baby Mine," and "Are You Think-
ing of Me To-night?" will be listed as Class A
during the month. These songs have been in
great demand since issued and their popularity
is still on the increase. Other songs included
in the Class A offer are: "I'm Gonna Dance Wit
De Guy Wot Brung Me," the gum-chewer's
song, "Sixty Seconds Every Minute," and
"Baby Your Mother," a real ballad hit by
Morse, Donnelly and Burke.
DOUBLE YOUR MONEY
NO MATTER What You Sdl — This h a 1OO% PROPOSITION!
For Any Piano Dealer, Record Store or Music Shop
A SURE-FIRE CANT-MISS MONEY-MAKER
A MILE AHEAD OF EVERYTHING AND EVERYBODY
The Biggest
Revelation
the
Music Industry
Has
Ever Had!
i i
Nearly
1,000
Displays
Already
Contracted
For!
Today, when mile* are o c u u n d in Kooncb—puthing a button bring! iruUntly two-third* of our nnrHi
bring, miuic •eemingry from nowhere—SPEED i* everything.
llii turning of a dial
ART SHEFTE, muter musician, haa made it poasible to learn to play popular muek in a few month, instead of a few rear*.
A book for everything—from the beginning of muiic to the out "Z" in JAZZ: HOT BREAKS
JAZZ BREAKS — KEYBOARD HARMONY — JAZZ BASS — etc.
BLUE BREAKS
9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned Below e-
Saturday Evening: Port
Liberty
Etude
Muaieal Laadar
Muaieal Cooritr
Muaieal America
MuekNm
Wire. Phone or Write for
Mutical Observer
Muric and Musician.
Patinc Coatt M u r a l Review
Musical Advance
Pacific Coast Musician
Muaieal Digest
The Metronome
Billboard
International Mundan
Jacob. Orchestra MecrtUy
Jacob. Band Monthly
Melody
Mtwcal Enterpria*
Our Special Proposition!
You &nt Go Wron^
WithAnyFEISTV
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