Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 23, 1927
Promotion
It does pay t o stimulate interest in pi-
ano playing. It pays in dollars and cents.
% In Chicago when t h e finals of t h e
Greater Chicago Piano Playing Tourna-
m e n t were held, dealers report as a direct
result a substantial increase in summer
business. co-operating in t h e presentation of a
group piano instruction campaign with
t h e result t h a t summer business is keep-
ing up remarkably well. *J It proves t h a t
t h e promotion work in these cities is suf-
ficiently effective to stimulate sales even
in mid-summer. Do your share and you
will get your share.
THE
leKHAM IINITED
WICKHAM PIANO PLATE CO.,SPRINGFIELD, 0
MCAffAN CO^ OF NEW JERSEY, MATAWAAI.NJ.
Jo