Music Trade Review
Issue: 1927 Vol. 85 N. 3 - Page 29
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 16, 1927
New Jonas Piano Book
Issued by Carl Fischer
Work in Seven Volumes to Be Featured by
Publisher With the Aid of Retail Sales Con-
test
A new text book of piano instruction, en-
titled "Master School of Modern Piano Play-
ing and Virtuosity," has just been published by
Carl Fischer, Inc., which is planning to ex-
ploit the book with a national sales contest.
The work, which is in seven volumes, has been
prepared by Alberto Jonas, with the collabora-
tion of seventeen famous modern pianists. It
is anticipated that this piano method will create
a sensation in the music instruction field, if
properly presented bv the trade and the sales
contest will be run subject to the interest of
the trade in pushing the series.
Any music clerk in the United States or
Canada or person owning or managing a music
store may enter the contest. All applications
must be filed with Carl Fischer, Inc., Cooper
Square, New York, not later than September
27, 1927. Participants will be judged and prizes
awarded on the basis of the number of Master
School books sold by them during the contest
period. The names of all purchasers of copies
must be filed with the company publisher on or
before March 28, 1928, on the special forms to
be supplied. Cash prizes of about $500 will
constitute the awards to winners in addition to
cash bonuses for sales of more than ten copies
of assorted volumes. Equal prizes will be
awarded to contestants who tie.
Banana Song Widely
Featured in Seattle
Berlin Number Handled in Unique Window
Displays by University Music Co., of That
City
SEATTLE, WASH.,
July 7.—The
new
"banana"
song hit, entitled "I've Never Seen a Straight
Banana," published by Irving Berlin, Inc., was
used as the feature of a window and store trim
put in by Ned Douglass, of the University
Music Co., of this city, when the song was
first introduced. "Musical Banana Week" was
celebrated in Al style with a tie-up between
the music store and the suburban branch of
Seattle's largest downtown grocery store,
Augustine & Kyers, which happens to be
located next door.
The window trims were
run together, lavishly decorated with bananas,
both singly and in great bunches, cutout figures
of boys with carloads of the fruit, eating it,
etc. In one window a huge cutout of a per-
fectly straight banana was mounted on top
of a stand in the center, with comic cuts of
surveyors measuring it. Single phonograph
records of the hit were placed here and there.
The second window, in the music store, was
Dealers say —
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
dressed as a jungle scene, with palm trees,
back drops painted with the same, more
bunches of the fruit, more small boys and
more records. A portable phonograph occu-
pied one corner. The window trims were a
success and both stores reported that they
had never done so much business in their re-
spective lines as they did from this trim
Sophie Tucker Features
Six A., Y. & B. Numbers
Ben Bornstein, of Ager, Yellen & Bornstein,
Inc., has returned to his desk following a short
vacation spent in the Thousand Islands. Mr.
& Mrs. Bornstein while away were the guests
of Mr. and Mrs. Max Winslow, who have a
Summer home in the Islands. Upon his return
Mr. Bornstein announced that Sophie Tucker,
starring in "Gay Paree," now playing in Chi-
cago, is featuring seven songs in her program.
Six of these are from the A. Y. & B. catalog, by
Jack Yellen and Milton Ager. Among others
they include "Forgive Me," "Ain't She Sweet"
and "Ain't That a Grand and Glorious Feel-
ing."
Paderewski Competition
Announcement is made that the Paderewski
Prize Fund competition for 1927 will offer two
awards, one of $1,000 for the best orchestral
work for exceeding fifteen minutes in perform-
ance and another of $500 for the best piece of
chamber music. The competition is open only
to American-born citizens or to those born
abroad of American parents. The judges will
be George W. Chadwick, Frederick S. Converse
and Henry Hadley. Works offered should be
sent to Mrs. Elizabeth C. Allen, Secretary, 296
Huntington avenue, Boston, Mass.
These prizes are made possible from time to
time through the income from a fund donated
some years ago by Mr. Paderewski for the pur-
pose of encouraging serious creative effort
among musicians in the United States.
"Down Kentucky Way"
CHICAGO, I I I . , July 9.—The Wendell Hall Music
Publishers, of this city, will publish a new
"Southern Fox-Trot Chatter Song" known as
"Down Kentucky Way." The writers are
Haven Gillespie, who has been writing success-
ful songs for years; Al Gumble, who is already
credited with many hits, and Wendell Hall,
head of the Wendell Hall Music Publishers, and
well-known radio artist and song writer. The
number has already been recorded by the lead-
ing phonograph companies, and Wendell Hall
personally sang it for Brunswick, Columbia and
Gennett.
Consult the Universal Want Directory of
The Review.
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
You Can't Go Ifrorrti
WithAnyFEISTW
The Music Trade Review
JULY 16, 1927
New Jonas Piano Book
Issued by Carl Fischer
Work in Seven Volumes to Be Featured by
Publisher With the Aid of Retail Sales Con-
test
A new text book of piano instruction, en-
titled "Master School of Modern Piano Play-
ing and Virtuosity," has just been published by
Carl Fischer, Inc., which is planning to ex-
ploit the book with a national sales contest.
The work, which is in seven volumes, has been
prepared by Alberto Jonas, with the collabora-
tion of seventeen famous modern pianists. It
is anticipated that this piano method will create
a sensation in the music instruction field, if
properly presented bv the trade and the sales
contest will be run subject to the interest of
the trade in pushing the series.
Any music clerk in the United States or
Canada or person owning or managing a music
store may enter the contest. All applications
must be filed with Carl Fischer, Inc., Cooper
Square, New York, not later than September
27, 1927. Participants will be judged and prizes
awarded on the basis of the number of Master
School books sold by them during the contest
period. The names of all purchasers of copies
must be filed with the company publisher on or
before March 28, 1928, on the special forms to
be supplied. Cash prizes of about $500 will
constitute the awards to winners in addition to
cash bonuses for sales of more than ten copies
of assorted volumes. Equal prizes will be
awarded to contestants who tie.
Banana Song Widely
Featured in Seattle
Berlin Number Handled in Unique Window
Displays by University Music Co., of That
City
SEATTLE, WASH.,
July 7.—The
new
"banana"
song hit, entitled "I've Never Seen a Straight
Banana," published by Irving Berlin, Inc., was
used as the feature of a window and store trim
put in by Ned Douglass, of the University
Music Co., of this city, when the song was
first introduced. "Musical Banana Week" was
celebrated in Al style with a tie-up between
the music store and the suburban branch of
Seattle's largest downtown grocery store,
Augustine & Kyers, which happens to be
located next door.
The window trims were
run together, lavishly decorated with bananas,
both singly and in great bunches, cutout figures
of boys with carloads of the fruit, eating it,
etc. In one window a huge cutout of a per-
fectly straight banana was mounted on top
of a stand in the center, with comic cuts of
surveyors measuring it. Single phonograph
records of the hit were placed here and there.
The second window, in the music store, was
Dealers say —
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
dressed as a jungle scene, with palm trees,
back drops painted with the same, more
bunches of the fruit, more small boys and
more records. A portable phonograph occu-
pied one corner. The window trims were a
success and both stores reported that they
had never done so much business in their re-
spective lines as they did from this trim
Sophie Tucker Features
Six A., Y. & B. Numbers
Ben Bornstein, of Ager, Yellen & Bornstein,
Inc., has returned to his desk following a short
vacation spent in the Thousand Islands. Mr.
& Mrs. Bornstein while away were the guests
of Mr. and Mrs. Max Winslow, who have a
Summer home in the Islands. Upon his return
Mr. Bornstein announced that Sophie Tucker,
starring in "Gay Paree," now playing in Chi-
cago, is featuring seven songs in her program.
Six of these are from the A. Y. & B. catalog, by
Jack Yellen and Milton Ager. Among others
they include "Forgive Me," "Ain't She Sweet"
and "Ain't That a Grand and Glorious Feel-
ing."
Paderewski Competition
Announcement is made that the Paderewski
Prize Fund competition for 1927 will offer two
awards, one of $1,000 for the best orchestral
work for exceeding fifteen minutes in perform-
ance and another of $500 for the best piece of
chamber music. The competition is open only
to American-born citizens or to those born
abroad of American parents. The judges will
be George W. Chadwick, Frederick S. Converse
and Henry Hadley. Works offered should be
sent to Mrs. Elizabeth C. Allen, Secretary, 296
Huntington avenue, Boston, Mass.
These prizes are made possible from time to
time through the income from a fund donated
some years ago by Mr. Paderewski for the pur-
pose of encouraging serious creative effort
among musicians in the United States.
"Down Kentucky Way"
CHICAGO, I I I . , July 9.—The Wendell Hall Music
Publishers, of this city, will publish a new
"Southern Fox-Trot Chatter Song" known as
"Down Kentucky Way." The writers are
Haven Gillespie, who has been writing success-
ful songs for years; Al Gumble, who is already
credited with many hits, and Wendell Hall,
head of the Wendell Hall Music Publishers, and
well-known radio artist and song writer. The
number has already been recorded by the lead-
ing phonograph companies, and Wendell Hall
personally sang it for Brunswick, Columbia and
Gennett.
Consult the Universal Want Directory of
The Review.
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
You Can't Go Ifrorrti
WithAnyFEISTW
Future scanning projects are planned by the International Arcade Museum Library (IAML).