Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 16, 1927
What This New
Columbia Reproducer
Means for You
1. Bigger Record Sales.
2. Bigger Phonograph
Sales.
3. Your profit on the reproducer itself.
Columbia Reproducer
No. 16-A and 16-V.
Either model... .$5.00
(List Price)
TTERE'S a new reproducer, artistically designed, that adds
•*• -1 a new voice to the old phonograph. Scores, perhaps
hundreds, even thousands, of the older types of instruments
whose owners used to be your record patrons are now in the
attics and other storage places—unused.
The new Columbia Reproducer is designed to get these
old phonographs back into commission by producing tonal
effects and playing volume in keeping with the latest advances
in the science of sound reproduction.
And it does this at a price so small that it is within the
means of every owner of a phonograph. The retail price is
$5, for either Model 16-A for old Columbia phonographs or
Model 16-V for old instruments of other standard makes.
Every phonograph put back into service means a re-opened
outlet for new records.
Every buyer of these new records—electrically recorded—
will be a prospect for the best playing instrument the market
affords—a new Viva-tonal Columbia.
Display and play this new Columbia Reproducer
Columbia Phonograph Company
1819 Broadway, New York City
CANADA: Columbia Phonograph Company, Ltd., Toronto
Columbia
PROCESS KECOKD5
Made the New IVay - £iectric£tHy
• Mnrk.RrJ US P.l.Oll.;
Viva-tenal Recording - The Records without Scratch