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Here Is How
The Carrying Charge
Is Working Out
INLY one Salt Lake City music house
has adopted the carrying charge method
for handling time payments, and this
firm is one of the smaller houses and does not
carry pianos. They have used the carrying
charge system for four or five years, and are O'Loughlin said only about twice
thoroughly "sold" on it. Some of the other have prospects objected to this
plan, preferring the interest plan.
merchants expressed themselves as in favor of
the plan, and one firm said they expect to adopt "We figured out the interest in
it after the first of the new year. Others said these cases," said Mr. O'Lough-
they were studying it carefully. One merchant lin, "but when we got through
we just added it to the total and
expressed opposition to it.
Alvin A. Beesley, manager of the Beesley it was found to be satisfactory
Music Co., old-established music house with a after all." And so in these cases
branch in Ogden, said his firm had not adopted the finance plan was used, too. Mr. O'Loughlin
Dean R. Daynes, Consolidated Music Co.,
the carrying charge method, but he would very said they even have accessories priced with both one of larger stores, and brother of General
much like to see it adopted. It would mean a cash and time-payment charges. He said they have Manager Royal W. Daynes, said they handle
change in their bookkeeping system, and certain a higher rate for radios than phonographs, but he pianos that the manufacturers set a price upon,
was not prepared to discuss details, saying that he permitting an additional charge for freight, and
other changes, including a little campaign of
educating the public, he said. "But we are cer- would rather not do this until all the firms are they had a charge of 8 per cent interest when
tainly converted to it," said Mr. Beesley, "and sold on the idea. The salesmen of this firm are time payments are to apply, as they do in a
we expect to adopt it after the first of the instructed to never refer to "interest" or "carry- very large proportion of the business. In some
ing charges," but to always call it "finance plan." merchandise, he said, there is a price which
year."
Thomas J. Holland, manager of the Salt Lake permits of a small discount for cash. Mr.
Col. Joseph J. Daynes, president and general
manager of the Daynes-Beebe Music Co., one City store of the Glen Bros.-Roberts Piano Co. Daynes said their contracts had been as at
of the largest music houses in the city, said his of Utah and Idaho and a director of the firm, present for forty years. He did not favor the
firm may adopt the plan some time. They have said his firm has been studying the plan for carrying charge plan, in this city, any way, he
been making a study of it, he said, and were the past two years, but has so far not made said. Mr. Daynes, the general manager, said,
still doing so, but at present Colonel Daynes any decision in regard to it. "I am in favor "Our company has been considering this plan,
said he was not able to say whether they fa- of it myself," said Mr. Holland, "and I suppose but nothing has been decided about it up till
the present time."
vored it or not. A further study of it would be it is now a case of getting it ironed out."
made.
Mrs. Ethel Olin, manager of the Utah Music
Co., a company handling pianos, talking ma-
chines and radio only, said she was in favor of
the carrying charge method of handling time
payments. "But," she added, "it can't be done
ifMess all do it, especially as far as the smaller Progressive Youngstown, O., Concern Has Ac- Baldwin Piano Selected by Engineers as Best
complished Much With the Melody Way
Suited for Recording Work in Connection
stores like our own are concerned. They must
Plan—Classes at Frequent Intervals
With New Talking Motion Pictures
have the support of the others. I surely think
this plan would eliminate a lot of our grief,
On several occasions The Review has called
As a result of careful and exhaustive tests
and we have certainly had plenty of it during
the last few years with the instalment business." attention to the success realized by the Yahr- the Baldwin piano has been selected as the
Harry O'Loughlin, of O'Loughlin's, one of ling-Rayner Music Co. of Youngstown, O., in official piano for use in connection with the
the smaller stores of the city and one not han- conducting group instruction classes for the Vitaphone features, according to announcement
dling pianos at the present time, said, "It is the youngsters of that city, and it is now announced made by the Baldwin Piano Co. The Vita-
that with the completion of the latest course phone, the successful talking picture combina-
only system. We have been using it for four or
five years now. It has worked out perfectly, too. conducted under the auspices of that company tion controlled by the Vitaphone Corp., New
last month over 1,000 Youngstown children York, of which Harry M. Warner, head of War-
We call it financing, not carrying charge. We
have been taught to play the piano by the ner Bros., the local picture producers, is presi-
keep away from the term carrying charge and
our clerks are instructed to refer to it as financ- Melody Way System. The interesting point is dent, made its bow to the public close to a
ing. Carrying charge has the suggestion of a that the Yahrling-Rayner Music Co. has real- year ago and has been particularly well re-
ized many thousands of dollars in sales as a ceived wherever shown.
burden about it, and we want to keep away
result of the initial instruction, the results be-
from that. We add this charge to the price
The Baldwin piano was selected by the engi-
and then tell the customer what the total would ing sufficient to warrant them repeating the neers of the Vitaphone Corp., because of its
be. We believe our patrons like this plan; courses with new pupils at frequent intervals in tonal qualities, which were decided to be par-
they know just what they are to pay." Mr. the future.
ticularly fitted for recording purposes.
O
in
Salt Lake City
Yahrling-Rayner Music Go, The Baldwin Official
Has Trained Over 1,000
Instrument for Vitaphone
ESTABLISHED 1862
UXUTEIL
ONE OF AMERICANS FINE
NEWARK N. J.
PIANOS
UPRIGHTS
GRANDS
THE LAUTER-HUMANA