Music Trade Review
Issue: 1927 Vol. 85 N. 27 - Page 29
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER
29
The Music Trade Review
31,1927
H. A. Weymann & Sons, Philadelphia,
Can't Go Wrong
Give Window to "Among My Souvenirs" *You
With Any 'FEISTi Song*
Great English Success, Published in This Country by DeSylva, Brown & Henderson
Made Basis of Entire Window Display by Quaker City Music House
H I G H L Y effective show window, devoted
exclusively to the display of the single
number, "Among My Souvenirs," was arranged
recently by H. A. Weymann & Sons, of Phil-
A
bcr has also been recorded on all the leading
music rolls and this fact too is announced by
placard. As can be observed from the ac-
companying illustration, sheet music copies
4
Donaldson's
High-flying Dixie '"
SONG HIT/
THERE AIN'T
DIXIELAND
WALTER.
DONALDSON
Weymann Display of 'Among My Souvenirs"
adelphia. This fox-trot song, published by De
Sylva, Brown & Henderson, Inc., New York,
for American and Canadian distribution, has
shown unprecedented results in sales in the
short time the publishers have been working on
it, due to the merits of the song itself coupled
with the confidence and co-operation of the
trade in featuring it.
The Weymann display represented a particu-
larly astute bit of judgment in tieing up with
the mechanical recordings of the number carried
by the other departments of the firm. The fact
that "Souvenirs" has already been recorded five
ways by Victor is presented both by placard
announcements and photographs of the various
recording artists. These photographs include
Paul Whiteman, who made a special twelve-
inch concert record with his orchestra; Reinald
Werrenrath, baritone, who recorded it as a
vocal solo; Roger Wolfe Kahn, who recorded
it for dance with his orchestra; Jesse Crawford,
who made the organ recording, and the Revel-
lers with a harmony vocal recording. The num-
of "Souvenirs" were attractively distributed
through the window.
The success being met by De Sylva, Brown &
Henderson, Inc. with the song substantiates
the confidence of the Lawrence Wright Music
Co., original publishers of "Souvenirs" in Lon-
don, who startled the whole sheet music world
by running a full front page advertisement fea-
turing the song hit in the London Daily Mail,
at the expense of several thousand dollars.
The campaign placed behind the number by
Dc Sylva, Brown & Henderson, Inc., demon-
strates the willingness of the writer-publishers
to give any song in the catalog the plug it de-
serves, whether written by an outside contribu-
tor or by their own collective efforts.
The Middle West Music Jobbers, Inc., 228
South Wabash avenue, Chicago, has been
chartered with a capital stock of $30,000 to con-
duct a general music jobbing, wholesale and re-
tail business. The incorporators are E. C. How-
ard, Christ Serum, and Norris Gundersen.
COMING—WORTH WAITING FOR
BABYIN MY BABY
European Success/
I MY MEYER?
•
•
fA Introduced yBALlEFF M
in *CHAUVE-SOUKIS" "
LEO. FEIST INC.
FEIST
BLDG.
2 3 1 - 5 W. 4O TH ST.,
NEW YORK CITY
DECEMBER
29
The Music Trade Review
31,1927
H. A. Weymann & Sons, Philadelphia,
Can't Go Wrong
Give Window to "Among My Souvenirs" *You
With Any 'FEISTi Song*
Great English Success, Published in This Country by DeSylva, Brown & Henderson
Made Basis of Entire Window Display by Quaker City Music House
H I G H L Y effective show window, devoted
exclusively to the display of the single
number, "Among My Souvenirs," was arranged
recently by H. A. Weymann & Sons, of Phil-
A
bcr has also been recorded on all the leading
music rolls and this fact too is announced by
placard. As can be observed from the ac-
companying illustration, sheet music copies
4
Donaldson's
High-flying Dixie '"
SONG HIT/
THERE AIN'T
DIXIELAND
WALTER.
DONALDSON
Weymann Display of 'Among My Souvenirs"
adelphia. This fox-trot song, published by De
Sylva, Brown & Henderson, Inc., New York,
for American and Canadian distribution, has
shown unprecedented results in sales in the
short time the publishers have been working on
it, due to the merits of the song itself coupled
with the confidence and co-operation of the
trade in featuring it.
The Weymann display represented a particu-
larly astute bit of judgment in tieing up with
the mechanical recordings of the number carried
by the other departments of the firm. The fact
that "Souvenirs" has already been recorded five
ways by Victor is presented both by placard
announcements and photographs of the various
recording artists. These photographs include
Paul Whiteman, who made a special twelve-
inch concert record with his orchestra; Reinald
Werrenrath, baritone, who recorded it as a
vocal solo; Roger Wolfe Kahn, who recorded
it for dance with his orchestra; Jesse Crawford,
who made the organ recording, and the Revel-
lers with a harmony vocal recording. The num-
of "Souvenirs" were attractively distributed
through the window.
The success being met by De Sylva, Brown &
Henderson, Inc. with the song substantiates
the confidence of the Lawrence Wright Music
Co., original publishers of "Souvenirs" in Lon-
don, who startled the whole sheet music world
by running a full front page advertisement fea-
turing the song hit in the London Daily Mail,
at the expense of several thousand dollars.
The campaign placed behind the number by
Dc Sylva, Brown & Henderson, Inc., demon-
strates the willingness of the writer-publishers
to give any song in the catalog the plug it de-
serves, whether written by an outside contribu-
tor or by their own collective efforts.
The Middle West Music Jobbers, Inc., 228
South Wabash avenue, Chicago, has been
chartered with a capital stock of $30,000 to con-
duct a general music jobbing, wholesale and re-
tail business. The incorporators are E. C. How-
ard, Christ Serum, and Norris Gundersen.
COMING—WORTH WAITING FOR
BABYIN MY BABY
European Success/
I MY MEYER?
•
•
fA Introduced yBALlEFF M
in *CHAUVE-SOUKIS" "
LEO. FEIST INC.
FEIST
BLDG.
2 3 1 - 5 W. 4O TH ST.,
NEW YORK CITY
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