Music Trade Review
Issue: 1927 Vol. 85 N. 26 - Page 26
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
DECEMBER 24, 1927
he witnessed last summer while visiting Frank-
fort-on-the-Main in Germany, and when music
was produced simply by the inventor waving
his hands in front of horizontal and vertical
antennae.
27
The Saturday Evening Post
and twenty-six other foremost magazines
are carrying the advertisements of
"Rosita" Theme Song
for Fairbanks' "Gaucho"
Well-Known Sam Fox Number Used in Score
for Production Gives Dealers Fine Link-Up
Opportunity
Century Edition
Sheet Music
Can't Go Wr
AT SUNDOWN
SHE'S GOT "IT"
A SHADY TREK
LAZY WEATHER
JUST THE SAME
HONOLULU MOON
JUST ONCE AGAIN
MY BLUE HEAVEN
I NEVER DREAMED
IF YOU SEE SALLY
KISS AND MAKE UP
CHEERIE-BE ERIE-BE
BABY YOUR MOTHER
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
IN A LITTLE SPANISH TOWN
YOU DON'T LIKE IT—NOT MUCH
ARE YOU THINKING OF ME TO-
NIGHT?
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S NO END TO MY LOVE FOR
YOU
THERE'S A TRICK IN PICKIN' A
CHICK, CHICK, CHICKEN
Write for Dealers' Price
"Rosita," published some time ago by the
Sam Fox Publishing Co., New York and Cleve-
land, has taken on renewed sales activity in
the West due to the fact that it is being fea-
subscribers, or approximately
tured as the theme-song of Douglas Fairbanks'
new photoplay, "The Gaucho." This picture
has already b^en shown in Grauman's Chinese
Theatre, Los Angeles, and in the Liberty The-
atre, New York, and in both instances "Rosita"
To get the full benefit
was made the predominant feature in the pro-
logue.
Ths number has been used before in photo-
play productions and this, together with the
fact that its musical merits have been recog-
nized elsewhere, stamps it as an unusual stand-
ard-popular composition.
235 W. 40th St.
New York
During the early showing of "The Gaucho"
in Los Angeles the Southern California Music
Co., of that city, made an unusual window dis-
play, utilizing the title pages of "Rosita," and
incidentally sold hundreds of copies of the
Vote to Cooperate With Chamber of Commerce song. "Rosita" has taken on renewed sales
in Drive for Better Service—To Invite activity in other Pacific Coast cities, which
Mort Bosley has been appointed to succeed
Musical Merchandise Men to Conference
doubtless will bo duplicated elsewhere.
Sam Wigler as manager of the publicity de-
partment of De Sylva, Brown & Henderson,
BOSTON, MASS., December 19.—Thirty members
Inc., New York, with the latter's resignation
and guests were present at the regular bi-
to enter another field of endeavor at the first
monthly dinner of the Boston Music Publishers'
of the year. Mr. Bosley has just severed his
Association which was held at the Boston Art
Club. William Arms Fisher, head of the asso- "The Hills of Home," Sung by Ted A. Roy, connection with the Chicago brancli of the
Jerome H. Remick Co., with which firm he
ciation, and vice-president of the Oliver Ditson
One of Prize Winners in National Event
was associated as road representative about
Co., presided.
six years. Mr. Wigler was well known in the
In the course of the business session follow-
An interesting sidelight on the recent Atwater publishing field.
ing the dinner, David C. King made the sugges- Kent National Audition contest, conducted by
tion that the association invite the musical the Atwater Kent Manufacturing Co., Philadel-
Consult the Universal Want Directory of
merchandise dealers, now banded together as a phia, was that Ted A. Roy, who won the prize
round table conference, to meet with it. This of $2,000 and a year's free tuition, sang "The The Review.
being unanimously adopted Mr. King was ap- Hills of Home," which was the only song to
A recent addition to
pointed a committee of one to arrange for a be used in the finals of the contest. The other
joint meeting.
winners sang arias from famous operas during
THE WITMARK
The most unsatisfactory condition of the the finals, which were held in the studios of the
Black
and White Series
parcel postal system in the Post Office depart- National Broadcasting Co. Mr. Roy, who is
and
already
ment, now monopolizing the attention of the but twenty-two years old, sang "The Hills of
Boston Chamber of Commerce, came in for a Home" in the preliminary sectional contests
A BIG SELLER
thorough discussion, and it is of interest that as well, where he took first place. The number
this matter has come up on several occasions is Oscar J. Fox's popular cowboy song, and is
before at meetings of the music publishers, for published by Carl Fischer, Inc., New York.
they have been sufferers for a long time through
most unwarranted delays in the service. At
Consult the Universal Want Directory of
this meeting it was pointed out that delays are The Review.
so frequent and the service so undependable
that many publishers are resorting to the serv-
BUY YOUR MUSIC FROM
ices of the express companies for the safe and
early delivery of goods. It was voted to back
up the Boston Chamber of Commerce in its
fight for reform in the postal service.
The head of the music department at Phillips
Oliver Ditson Company
Andover Academy, Carl F. Pfattercher, enter-
BOSTOH
HIW TORT
tained the members with a description of Loe
• » * >uf»lr «T«ry K«t«lr«m«mt «f Music
Theremin's marvelous music discovery, which
to over
27 Million Monthly
60 Million Readers
HOOK-UP
Century Music Pub, Go.
LEO
Boston Music Publishers
Condemn, Postal Service
Bosley in New Job
Carl.Fischer Number
in Atwater Kent Contest
BOSTON
Publishers
MAMMY1 LITTLE
KINKTHEADEDBOT
DU
JUST A MEMORY,
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE. OUTSTANDING
BIGGER
THE
INSTRUMENTAL
IN
BALLAD
THAN
SUCCESS
ROBERT TELLER SONS & DORNER
Music Engraven and Printers
8KND MANU8CBIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
EVER
NOVELTY 7 CT THC YEAR
POPULARITY
DAILY
C/fJVV PUBLISHER. OUR. REFERENCE
e^y O-J WRITE /=»« PRICES ~ ~ «***
Solo—3 Keys F, (C to D) Ab, (Eb to F) Bb,
(F to G)
Duet—Bb: Octavo Male, Female and Mixed Voices
—Vocal—Orchestra—Dance—Fox Trot
2054W.LAKE ST CHICAGO. ILL
M. WITMARK & SONS
c
HARMS.NC. 62 W. 45TH. ST N.Y.C.
New York
26
The Music Trade Review
DECEMBER 24, 1927
he witnessed last summer while visiting Frank-
fort-on-the-Main in Germany, and when music
was produced simply by the inventor waving
his hands in front of horizontal and vertical
antennae.
27
The Saturday Evening Post
and twenty-six other foremost magazines
are carrying the advertisements of
"Rosita" Theme Song
for Fairbanks' "Gaucho"
Well-Known Sam Fox Number Used in Score
for Production Gives Dealers Fine Link-Up
Opportunity
Century Edition
Sheet Music
Can't Go Wr
AT SUNDOWN
SHE'S GOT "IT"
A SHADY TREK
LAZY WEATHER
JUST THE SAME
HONOLULU MOON
JUST ONCE AGAIN
MY BLUE HEAVEN
I NEVER DREAMED
IF YOU SEE SALLY
KISS AND MAKE UP
CHEERIE-BE ERIE-BE
BABY YOUR MOTHER
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
IN A LITTLE SPANISH TOWN
YOU DON'T LIKE IT—NOT MUCH
ARE YOU THINKING OF ME TO-
NIGHT?
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S NO END TO MY LOVE FOR
YOU
THERE'S A TRICK IN PICKIN' A
CHICK, CHICK, CHICKEN
Write for Dealers' Price
"Rosita," published some time ago by the
Sam Fox Publishing Co., New York and Cleve-
land, has taken on renewed sales activity in
the West due to the fact that it is being fea-
subscribers, or approximately
tured as the theme-song of Douglas Fairbanks'
new photoplay, "The Gaucho." This picture
has already b^en shown in Grauman's Chinese
Theatre, Los Angeles, and in the Liberty The-
atre, New York, and in both instances "Rosita"
To get the full benefit
was made the predominant feature in the pro-
logue.
Ths number has been used before in photo-
play productions and this, together with the
fact that its musical merits have been recog-
nized elsewhere, stamps it as an unusual stand-
ard-popular composition.
235 W. 40th St.
New York
During the early showing of "The Gaucho"
in Los Angeles the Southern California Music
Co., of that city, made an unusual window dis-
play, utilizing the title pages of "Rosita," and
incidentally sold hundreds of copies of the
Vote to Cooperate With Chamber of Commerce song. "Rosita" has taken on renewed sales
in Drive for Better Service—To Invite activity in other Pacific Coast cities, which
Mort Bosley has been appointed to succeed
Musical Merchandise Men to Conference
doubtless will bo duplicated elsewhere.
Sam Wigler as manager of the publicity de-
partment of De Sylva, Brown & Henderson,
BOSTON, MASS., December 19.—Thirty members
Inc., New York, with the latter's resignation
and guests were present at the regular bi-
to enter another field of endeavor at the first
monthly dinner of the Boston Music Publishers'
of the year. Mr. Bosley has just severed his
Association which was held at the Boston Art
Club. William Arms Fisher, head of the asso- "The Hills of Home," Sung by Ted A. Roy, connection with the Chicago brancli of the
Jerome H. Remick Co., with which firm he
ciation, and vice-president of the Oliver Ditson
One of Prize Winners in National Event
was associated as road representative about
Co., presided.
six years. Mr. Wigler was well known in the
In the course of the business session follow-
An interesting sidelight on the recent Atwater publishing field.
ing the dinner, David C. King made the sugges- Kent National Audition contest, conducted by
tion that the association invite the musical the Atwater Kent Manufacturing Co., Philadel-
Consult the Universal Want Directory of
merchandise dealers, now banded together as a phia, was that Ted A. Roy, who won the prize
round table conference, to meet with it. This of $2,000 and a year's free tuition, sang "The The Review.
being unanimously adopted Mr. King was ap- Hills of Home," which was the only song to
A recent addition to
pointed a committee of one to arrange for a be used in the finals of the contest. The other
joint meeting.
winners sang arias from famous operas during
THE WITMARK
The most unsatisfactory condition of the the finals, which were held in the studios of the
Black
and White Series
parcel postal system in the Post Office depart- National Broadcasting Co. Mr. Roy, who is
and
already
ment, now monopolizing the attention of the but twenty-two years old, sang "The Hills of
Boston Chamber of Commerce, came in for a Home" in the preliminary sectional contests
A BIG SELLER
thorough discussion, and it is of interest that as well, where he took first place. The number
this matter has come up on several occasions is Oscar J. Fox's popular cowboy song, and is
before at meetings of the music publishers, for published by Carl Fischer, Inc., New York.
they have been sufferers for a long time through
most unwarranted delays in the service. At
Consult the Universal Want Directory of
this meeting it was pointed out that delays are The Review.
so frequent and the service so undependable
that many publishers are resorting to the serv-
BUY YOUR MUSIC FROM
ices of the express companies for the safe and
early delivery of goods. It was voted to back
up the Boston Chamber of Commerce in its
fight for reform in the postal service.
The head of the music department at Phillips
Oliver Ditson Company
Andover Academy, Carl F. Pfattercher, enter-
BOSTOH
HIW TORT
tained the members with a description of Loe
• » * >uf»lr «T«ry K«t«lr«m«mt «f Music
Theremin's marvelous music discovery, which
to over
27 Million Monthly
60 Million Readers
HOOK-UP
Century Music Pub, Go.
LEO
Boston Music Publishers
Condemn, Postal Service
Bosley in New Job
Carl.Fischer Number
in Atwater Kent Contest
BOSTON
Publishers
MAMMY1 LITTLE
KINKTHEADEDBOT
DU
JUST A MEMORY,
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE. OUTSTANDING
BIGGER
THE
INSTRUMENTAL
IN
BALLAD
THAN
SUCCESS
ROBERT TELLER SONS & DORNER
Music Engraven and Printers
8KND MANU8CBIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
EVER
NOVELTY 7 CT THC YEAR
POPULARITY
DAILY
C/fJVV PUBLISHER. OUR. REFERENCE
e^y O-J WRITE /=»« PRICES ~ ~ «***
Solo—3 Keys F, (C to D) Ab, (Eb to F) Bb,
(F to G)
Duet—Bb: Octavo Male, Female and Mixed Voices
—Vocal—Orchestra—Dance—Fox Trot
2054W.LAKE ST CHICAGO. ILL
M. WITMARK & SONS
c
HARMS.NC. 62 W. 45TH. ST N.Y.C.
New York
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