Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
20
DECEMBER 24, 1927
The Music Trade Review
Increased Popularity of
Tenor Guitar Noted
Ludwig, to the effect that "anything that tends
to make the banjoist look more important in
the orchestra will help sell him to the audience,
for this is an age of showmanship and display."
Becoming Accepted and Necessary Part of
The Crescendo editor agrees that the new in-
Modern Orchestra, According to Writer— strument will never take the place of the six-
Fulfills a Purpose of Its Own
string guitar, but he submits that it does give
banjoists an opportunity to obtain guitar effects
BOSTON, MASS., December 20.—There has been
without having to learn guitar technique. He
a steady and continued growth in the popularity quotes Frank Campbell, of Gibson, Inc., as fol-
of the tenor guitar during the past year, ac- lows:
cording to the editor of the Crescendo, who
"The tenor guitar does provide a distinctly
has just completed a survey on this instru- different instrument for the banjoist who finds
ment. He puts forth the supposition that it
himself under the necessity of doubling on
will eventually become so popular that every some other instrument. It fills a distinct need
banjoist of the modern orchestra will find it
in the orchestra for an instrument on waltzes,
necessary to double on the instrument, just
ballads and music of this character, and when
as reed instrument players do with their saxo- some member of the orchestra or audience de-
phones and clarinets.
sires to render vocal numbers."
The tenor guitar has a body shaped as the
Mr. Campbell goes on to say:
name implies, like a guitar, but the fingerboard
"The tenor guitar makes it unnecessary to
is similar to the banjo either tenor or plectrum, play a muted banjo, and gives a much more
and it can be readily seen that the primary pur- pleasing quality of tone because it is alive and
pose of the instrument is to attract the banjo vibrant instead of muffled as when a mute is
players.
used on the banjo. The fact that it looks ex-
It is this continued search of orchestra lead- actly like the ordinary guitar has a great deal
ers and players for new effects that has led of appeal to the banjoist and audience."
to the development of the tenor guitar. A let-
The Vega Co. were also asked for their opin-
ter is quoted from F. W. Miller, of Ludwig & ion on this subject, and they tell us that tlic
"one reason for the steadily increasing use of
the tenor guitar as an instrument to 'double'
on is the desire of leading orchestras to obtain
the true guitar effects as called for in many
of the popular dance arrangements. Another
reason may be due to the numerous regular
six-string guitar phonograph recordings which
have been put out by the leading recording
companies with excellent success. A few of
the top-notch orchestras, such as Roger Wolf
Kahn in New York, have a regular guitar player
in the instrumentation. Eddie Lang, who has
been with the orchestra just mentioned for
over two years, has built a tremendous reputa-
Sold by Representative
tion for himself. In speaking of the standard
guitar, we do so to point out that the increas-
Music Merchants
ing use of this instrument is undoubtedly one
reason for the popularity of the tenor guitar.
What is simpler for the banjoist than to use
a tenor guitar to obtain guitar effects?"
BACON
BANJOS
reports of the manufacturers it seems that the
tenor guitar has made quite a headway with
the orchestras, and many of the professional
banjoists whom I have come in contact with
Seem very much enthused over it. It may be
that "they will become a standard instrument
and have their place in with the others of the
fretted instrument family"—states Mr. Day, of
the Bacon Banjo Co.
Gretsch Featuring Popular-
Priced Violin Outfit
Fred Gretsch Mfg. Co., manufacturers, im-
porters, wholesalers of musical merchandise,
Brooklyn, N. Y., are featuring a professional
violin outfit to retail at a popular price. The
outfit includes an excellent German violin with
a good bow and full selection of practical acces-
sories complete in a case. The violin is a
Stradivaris model in red, shading to amber
in color. The bow is Brazil wood with ebony
frog, a standard German make. The case is
the popular professional oblong shape, Keratol
covered and full lined in heavyweight velvet.
Accessories include extra strings, rosin, tuner
and muU'.
"Hakkert" Gut Strings
Violin, Viola, 'Cello
The world's finest gut
string in Tone, Durability,
Satisfaction.
Made in
Holland. They are used
and endorsed by the lead-
ing European Artists.
Dealers "taking on"
these Superior Strings are
assured of large sales and
"repeats" from their best
clientele.
Played by Leading
Musicians and Orchestras
BACON BANJO CO., Inc.
GROTON, CONN.
Write at once fot
particulars
Win.
B. Lewis 6c Son
Jobbers
207 So. Wabash Avc.
Chicago, III.
Just how popular this new type of instrument
will be is a difficult thing to say. From the
G
NAZARETH, PA
C
i>»/Iniin' M A RTI \ Guitars.
Mandolins, U k u l . l o . Tiples
OlOECT AND lAOOSr HOUSE IN T t t i M O f
C ' NAZARETH,PA
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
HA
MERCHANDISE
CSSUUSHKD
3
CSSUUSHKD 1934
CBruno &Son inc.
VICTOR
TALKING
MACHINES
BRUNO Men/ir SECURITY
951*355 FOURTH AVE • N.V.C
NEW—Sold Only by Music Dealers
Gold Medal Strings
TUXEDO
Polishing Cloth
for musical instruments
Gold-plated Steel and
Wound Strings
The twin-face cloth for cleaning and pol-
ishing Saxophones, Trumpets, Banjo and
Drum Rims, etc.
Highly recommended by the reading
manufacturers. Retail price 50c.
Gibson Musical String Co.
N?j! lla
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bas.
Manufactured by
NICOMEDE MUSIC CO.
Altoona, Pa.
Ba
MULLER * KAPLAN
114 East SSth It., M Y.
Lefebvre Patented Reed Holders fot the Trade
LefebvTe Permanent Composition Reeds
Service Department
G. E. LEFEBVRE
S06 The Arcade
Cl«T*Uftd, O.