Music Trade Review
Issue: 1927 Vol. 85 N. 25 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 17, 1927
Columbia
(VIVA-TONAL)
If you have the least idea of buying an "electric pick-up" phonograph
this Christmas, don't let anyone persuade you to buy until you have
heard the new Columbia-Kolster Viva-tonal — The Electric Reproducing
Phonograph. For "hearing is believing." The Columbia-Kolster is
the final word in electric I phonographs
i
Like life itself
Precisely that! It is absolutely no ex-
aggeration. You cannot detect the dif-
ference; there is no difference!
The Columbia-Kolster Viva-tonal,The
Electric Reproducing Phonograph, is
the latest triumph of a new science. It
analyzes, reproduces and amplifies the
recorded sound waves by means of the
new Kolster electro-dynamic power
cone loud speaker, operating with five
Cunningham tubes. You must now
forget everything that the word "phono-
graph" has ever meant to you —last year,
or today. Hearing is believing—hear it.
Do not try to believe it till then.
This beautiful instrument is fully elec-
trically equipped. It takes its power from
the house current—no batteries, no
winding.
The cabinet is of high-lighted walnut with mahogany
overlay, standing 40j^ inches high. Two drop record-
bins hold twenty records each. Exposed metal parts are
gold plated, satin finished.
Favorable terms of purchase may be arranged, so that
you may enjoy your Columbia-Kolster immediately and
postpone most of the payment to intervals during the
new year
The New Columbia-Kolster Viva-tonal, The Electric Reproducing Phonograph. Model 900—$475.
Columbia Viva-tonal Records
New Columbia Records, issued continually, in-
clude every popular hit, recorded by famous Broad-
way talent; every new dance number, played by the
best known dance orchestras; and a rich variety of
music of all classes including the splendid Master-
works Album Sets.
Every Columbia Viva-tonal Record is made the
new way—Electrically, Viva-tonal Recording. This
epoch-making electrical meihod is offered the public
by the Columbia Phonograph Company through
arrangement with the WESTERN ELECTRIC
COMPANY Added to this is the matchless tone
quality and absence of surface scratch or needle noise
that distinguishes Columbia Viva-tonal Records.
Schubert's
Unfinished
Symphony
Vivn-lonal C.olumbi
Model 711 —$175.
Viva-tonal Columbia
Model 810—$300.
Viva-tonal Columbia Port-
able—Model 160—$50
The four models of the Viva-tonal Columbia illus-
trated here are typical of the entire line which evciy
Columbia dealer is prepared to show you. All arc
exquisite examples of fine cabinet workmanship in
mahogany or walnut. Each is a masterpiece in de-
sign and finish, embodying the utmost in dignity
and appropriateness.
Columbia Phonograph Company
1819 Broadway
New York City
Viva-tonal Columbia
Model 602— $90.
The Music Trade Review
DECEMBER 17, 1927
Columbia
(VIVA-TONAL)
If you have the least idea of buying an "electric pick-up" phonograph
this Christmas, don't let anyone persuade you to buy until you have
heard the new Columbia-Kolster Viva-tonal — The Electric Reproducing
Phonograph. For "hearing is believing." The Columbia-Kolster is
the final word in electric I phonographs
i
Like life itself
Precisely that! It is absolutely no ex-
aggeration. You cannot detect the dif-
ference; there is no difference!
The Columbia-Kolster Viva-tonal,The
Electric Reproducing Phonograph, is
the latest triumph of a new science. It
analyzes, reproduces and amplifies the
recorded sound waves by means of the
new Kolster electro-dynamic power
cone loud speaker, operating with five
Cunningham tubes. You must now
forget everything that the word "phono-
graph" has ever meant to you —last year,
or today. Hearing is believing—hear it.
Do not try to believe it till then.
This beautiful instrument is fully elec-
trically equipped. It takes its power from
the house current—no batteries, no
winding.
The cabinet is of high-lighted walnut with mahogany
overlay, standing 40j^ inches high. Two drop record-
bins hold twenty records each. Exposed metal parts are
gold plated, satin finished.
Favorable terms of purchase may be arranged, so that
you may enjoy your Columbia-Kolster immediately and
postpone most of the payment to intervals during the
new year
The New Columbia-Kolster Viva-tonal, The Electric Reproducing Phonograph. Model 900—$475.
Columbia Viva-tonal Records
New Columbia Records, issued continually, in-
clude every popular hit, recorded by famous Broad-
way talent; every new dance number, played by the
best known dance orchestras; and a rich variety of
music of all classes including the splendid Master-
works Album Sets.
Every Columbia Viva-tonal Record is made the
new way—Electrically, Viva-tonal Recording. This
epoch-making electrical meihod is offered the public
by the Columbia Phonograph Company through
arrangement with the WESTERN ELECTRIC
COMPANY Added to this is the matchless tone
quality and absence of surface scratch or needle noise
that distinguishes Columbia Viva-tonal Records.
Schubert's
Unfinished
Symphony
Vivn-lonal C.olumbi
Model 711 —$175.
Viva-tonal Columbia
Model 810—$300.
Viva-tonal Columbia Port-
able—Model 160—$50
The four models of the Viva-tonal Columbia illus-
trated here are typical of the entire line which evciy
Columbia dealer is prepared to show you. All arc
exquisite examples of fine cabinet workmanship in
mahogany or walnut. Each is a masterpiece in de-
sign and finish, embodying the utmost in dignity
and appropriateness.
Columbia Phonograph Company
1819 Broadway
New York City
Viva-tonal Columbia
Model 602— $90.
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