Music Trade Review
Issue: 1927 Vol. 85 N. 24 - Page 64
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
.sales promotion efforts of the chief phonograph
companies, for the public is by this time well
informed on the advantages to be enjoyed with
electrically recorded discs and the improved
machines.
Also in various parts of the country music
dealers have shown considerable ingenuity in
utilizing radio facilities for broadcasting record
concerts of popular music. In the outlying
districts particularly, where the local stations
are not hooked up regularly with metropolitan
programs, the playing of records gives the radio
fans the best there is in the way of dance
music right from the local studio. By giving
the dealer due mention during the course of
the concert his record sales were stimulated to
a highly satisfactory degree through this me-
dium. The radio was also used this Fall by
two of the prominent music roll manufacturers
to exploit their popular recordings, notably the
American Piano Co. and the Aeolian Co., with
Ampico and Duo-Art concerts.
Taken all in all the year has been an event-
ful one and practically all the publishers, who
began the year in favorable circumstances, have
come through it without any particular scars,
and are still able to wear smiles on their faces.
Sales volume for the industry as a whole could,
it is true, stand some improvement, but the
same might be said of so many businesses at
present that it is really nothing to raise a
lament about. Economists seem to think that
we have reached the end of an era of industrial
depression, which, if true, means that things
will soon start up all over with the same kind
of bang. We hope they are right and we see
plenty of evidence that they may be.
players of the past thirty years and the majority
of them have played for me, but I have never
heard anyone to equal you." The metropolitan
newspapers were just as strong in their praise
of his talents, following his Aeolian Hall re-
cital on January 31, 1926. The music critic of
the New York Sun reviewed the concert as fol-
lows: "Mr. Gurewich, indubitably a master of
his instrument, introduced a surprisingly wide
range of color in his performance. There ap-
peared to be no technical demand which he did
not meet with ease and his own music was well
worth hearing. It was an interesting perform-
ance worth a repetition in the near future."
Four original solos by Mr. Gurewich are
among his first contributions to the Sam Fox
catalog. They are as follows: "Jazzima,"
"Juliana," "Twilight Romance" and "Valse
Petite." In addition, saxophone transcriptions
of "Japanese Sunset," "Polly," "Sparklets,"
"Simplicity" and about six other numbers from
the Fox popular catalog will be included.
A book of etudes for saxophone, called "Stac-
catos and Legatos," written by Mr. Gurewich,
has just been issued by the Fox house. The
last-named book fills a definite gap in supplying
an instruction book for saxophone designed for
practical application. Mr. Gurewich is now pre-
paring a sonata for saxophone in four move-
ments, which will be released shortly. This is
the first time that music in this form has been
prepared for the instrument.
Sales of "Blue Heaven"
Set a New High Record
What is said to be a new record for a week's
sale of any one song is to be deduced from the
report of Lyon & Healy, Chicago, that 4,400
sheet music copies of "Blue Heaven" were sold
during the week ending November 26. Similar
reports concerning this number, which is pub-
lished by Leo Feist, Inc., New York, are be-
ing made from various localities and the song
seems to be taking the country by storm. It is
interesting to note that following the record
week at Lyon & Healy 2,000 copies of "Blue
Heaven" were sold on the next business day,
Monday. November 28.
HARMS ENDURING HITS
Saxophone Compositions
by Jascha Gurewich
JUSTAMEMORY
Sam Fox Publishing Co. Featuring New Com-
positions by Noted Virtuoso Including Four
Original Solos for the Saxophone
By 3.G. De
Arrangements have
by Sam Fox, head of
Co., New York and
scries of saxophone
61
The Music Trade Review
DECEMBER ID, 132?
M^IUKU
_____—
been completed recently
the Sam Fox Publishing
Cleveland, for issuing a
compositions and tran-
DANCING
TAMBOURINE
3y
Jascha Gurewich
scriptions by Jascha Gurewich, saxophone vir-
tuoso, who holds the distinction of being the
only artist to give legitimate concerts on this
instrument in Carnegie and Aeolian Halls in
New York, as well as in Symphony Hall in
Boston. By this agreement Mr. Gurewich will
write exclusively for the Fox house and his
contributions will include not only original solos
but also transcriptions of popular numbers in
the Fox catalog.
The position of Mr. Gurewich as an exponent
of the finest type of saxophone playing has won
him high acclaim from the leading critics and
musicians of the country. John Philip Sousa,
in commenting on Mr. Gurewich's playing, said
to him: "I have heard all the finest saxophone
WHEN DAY
IS DONE
W.C.Pol la
NIGHTUKETHIS
By/rvinft (testers'Con Conmd
By Billy Rose f>Abner Stiver
.sales promotion efforts of the chief phonograph
companies, for the public is by this time well
informed on the advantages to be enjoyed with
electrically recorded discs and the improved
machines.
Also in various parts of the country music
dealers have shown considerable ingenuity in
utilizing radio facilities for broadcasting record
concerts of popular music. In the outlying
districts particularly, where the local stations
are not hooked up regularly with metropolitan
programs, the playing of records gives the radio
fans the best there is in the way of dance
music right from the local studio. By giving
the dealer due mention during the course of
the concert his record sales were stimulated to
a highly satisfactory degree through this me-
dium. The radio was also used this Fall by
two of the prominent music roll manufacturers
to exploit their popular recordings, notably the
American Piano Co. and the Aeolian Co., with
Ampico and Duo-Art concerts.
Taken all in all the year has been an event-
ful one and practically all the publishers, who
began the year in favorable circumstances, have
come through it without any particular scars,
and are still able to wear smiles on their faces.
Sales volume for the industry as a whole could,
it is true, stand some improvement, but the
same might be said of so many businesses at
present that it is really nothing to raise a
lament about. Economists seem to think that
we have reached the end of an era of industrial
depression, which, if true, means that things
will soon start up all over with the same kind
of bang. We hope they are right and we see
plenty of evidence that they may be.
players of the past thirty years and the majority
of them have played for me, but I have never
heard anyone to equal you." The metropolitan
newspapers were just as strong in their praise
of his talents, following his Aeolian Hall re-
cital on January 31, 1926. The music critic of
the New York Sun reviewed the concert as fol-
lows: "Mr. Gurewich, indubitably a master of
his instrument, introduced a surprisingly wide
range of color in his performance. There ap-
peared to be no technical demand which he did
not meet with ease and his own music was well
worth hearing. It was an interesting perform-
ance worth a repetition in the near future."
Four original solos by Mr. Gurewich are
among his first contributions to the Sam Fox
catalog. They are as follows: "Jazzima,"
"Juliana," "Twilight Romance" and "Valse
Petite." In addition, saxophone transcriptions
of "Japanese Sunset," "Polly," "Sparklets,"
"Simplicity" and about six other numbers from
the Fox popular catalog will be included.
A book of etudes for saxophone, called "Stac-
catos and Legatos," written by Mr. Gurewich,
has just been issued by the Fox house. The
last-named book fills a definite gap in supplying
an instruction book for saxophone designed for
practical application. Mr. Gurewich is now pre-
paring a sonata for saxophone in four move-
ments, which will be released shortly. This is
the first time that music in this form has been
prepared for the instrument.
Sales of "Blue Heaven"
Set a New High Record
What is said to be a new record for a week's
sale of any one song is to be deduced from the
report of Lyon & Healy, Chicago, that 4,400
sheet music copies of "Blue Heaven" were sold
during the week ending November 26. Similar
reports concerning this number, which is pub-
lished by Leo Feist, Inc., New York, are be-
ing made from various localities and the song
seems to be taking the country by storm. It is
interesting to note that following the record
week at Lyon & Healy 2,000 copies of "Blue
Heaven" were sold on the next business day,
Monday. November 28.
HARMS ENDURING HITS
Saxophone Compositions
by Jascha Gurewich
JUSTAMEMORY
Sam Fox Publishing Co. Featuring New Com-
positions by Noted Virtuoso Including Four
Original Solos for the Saxophone
By 3.G. De
Arrangements have
by Sam Fox, head of
Co., New York and
scries of saxophone
61
The Music Trade Review
DECEMBER ID, 132?
M^IUKU
_____—
been completed recently
the Sam Fox Publishing
Cleveland, for issuing a
compositions and tran-
DANCING
TAMBOURINE
3y
Jascha Gurewich
scriptions by Jascha Gurewich, saxophone vir-
tuoso, who holds the distinction of being the
only artist to give legitimate concerts on this
instrument in Carnegie and Aeolian Halls in
New York, as well as in Symphony Hall in
Boston. By this agreement Mr. Gurewich will
write exclusively for the Fox house and his
contributions will include not only original solos
but also transcriptions of popular numbers in
the Fox catalog.
The position of Mr. Gurewich as an exponent
of the finest type of saxophone playing has won
him high acclaim from the leading critics and
musicians of the country. John Philip Sousa,
in commenting on Mr. Gurewich's playing, said
to him: "I have heard all the finest saxophone
WHEN DAY
IS DONE
W.C.Pol la
NIGHTUKETHIS
By/rvinft (testers'Con Conmd
By Billy Rose f>Abner Stiver
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