Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
The Music Trade Review
DECEMBER 10, 1927
The Call Comes to Quality
The Turn of the Wheel has brought
the piano business back once more
to its starting point—the hand-played
piano. And, with it, has come a new
call to leadership—clear and peremp-
tory.
It is a call to the builder of fine
pianos, who, during all the years
when "mechanisms" have held the
spotlight of favor, has maintained and
developed the art and technique of
true piano tone and construction.
We are witnessing a change in
piano values. The point of interest is
shifting from side issues to the piano
itself. It is a change which finds
Haddorff in a position of unique
strategic value, a fact which is daily
commanding fresh attention.
This big advantage comes from the
outstanding superiority of tone which
Haddorff has built into pianos of
small size and moderate price, as well
as into larger and more expensive
models. It is a position attained
through unusual equipment and years
of unswerving loyalty to a high ideal.
Beauty of tone is like other forms
of beauty—it can't be permanently
suppressed. It will work its way out
at last into the consciousness of people
who purchase things which they may
possess and cherish. Beauty of piano
tone is a real commercial asset today.
It will be a bigger one tomorrow.
3-Foot, 9-Inch Upright
by Haddorff
Believed to be the most "interesting"
piano in the trade.
Has the string length of a five-foot
grand, and a much greater area of
sound board.
[las all the points of Haddorff con-
struction.
Has all the distinguishing qualities
of Haddorff tone, including its sweet-
ness and even fullness of resonant
power.
Embodies in small compass all the
claims of Haddorff superiority.
Haddorff Piano
Company
Rockford, Illinois